John Kremer, book marketing expert

Book Marketing Bestsellers Home Page

Real Fast Book Marketing

1001 Ways to Market Your Books

Chapter 11:
Offbeat Advertising and Promotions

These are the most up-to-date addresses we have for the companies and services listed in the Sixth Edition of 1001 Ways to Market Your Books.

If you find that and of these addresses are incorrect or you discover additional information (email, web site, toll-free number, etc.), please email the author at We will incorporate any changes as soon as possible into these listings.

Promotional Products Association International, 3125 Skyway Circle North, Irving, TX 75038-3526; 214-252-0404; 888-IAM-PPAI; Fax: 214-594-7224. Web:

Skytypers; 888-759-8973. Web: They create sky billboards. A standard 20-character sky billboard is five miles long. To celebrate the launch of Microsoft Vista, Microsoft and AMD launched a global cross-media puzzle game called The Vanishing Point which used sky billboards to provide clues.

The Berry Company, 3170 Kettering Boulevard, Dayton, OH 45439-1924; 937-296-2121; 800-366-2379; Fax: 937-296-2037. Email: Web:

Sky Marketing Services, 3406 SW 9th Avenue, Fort Lauderdale/Hollywood International Airport, Fort Lauderdale, FL 33315; 954-359-7797; Fax: 954-359-7749. Email: Web: http://www.skymarketing Their product sampling reaches 100 million airline passengers, 12 million car rental customers, 5 million cruise passengers, 10 million hotel guests, and 150 million restaurant patrons each year.

SkyMall, 1520 E. Pima Street, Phoenix, AZ 85034; 602-254-9777; 800-759-6255; Fax: 602-254-6075. Web: SkyMall drops 4.5 million catalogs via major airlines as well as online catalogs via their web site and the LodgeNet hotel interactive system. More than 1 million airline passengers are exposed to the catalog each day. Very expensive: It costs $25,000 per month for a minimum 3-month placement of a 1/4 page ad. SkyMall's average order is $100.00. Executive Book Summaries, Nightingale Conant, Successories, and Entrepreneur Start-Up Guides advertise via SkyMall. The Chicken Soup for the Soul people, through the website, offer links to SkyMall as well as many other shopping sites with affiliate programs.

Don Jagoda Associates, 100 Marcus Drive, Melville, NY 11747; 631-454-1800; Fax: 631-454-1834. Email: Web: Motto: One-stop shopping for promotions.

Gage Marketing Group, 10000 West Highway 55, Minneapolis, MN 55441; 612-595-3850; Fax: 612-595-3856. Web:

Marden-Kane Inc., 36 Maple Place, Manhasset, NY 110301962; 516-365-3999; Fax: 516-365-5250. Email: Web:

The Sweepstakes Center, 2290 East Avenue, Rochester, NY 14610; 716-256-0080; Fax: 716-244-0628. Email: Sweepstakes Guide.

Ventura Associates, 1040 Avenue of the Americas, New York, NY 10018; 212-302-8277; 888-463-9249; Fax: 212-302-2587. Email: Web:

Independent Book Publishers Association, 1020 Manhattan Beach Boulevard #204, Manhattan Beach CA 90266; 310-546-1818; Fax: 310-546-3939. Email: Web: Formerly known as PMA. Co-op Mailings.

Five Star Publications, 4696 W. Tyson Street, Chandler, AZ 85224; 480-940-8182; 800-545-7827; Fax: 480-940-8787. Email: info@fivestar Web: Publishers Support Services.

Leon Henry Inc., 200 N. Central Avenue #200, Hartsdale, NY 10530-1940; 914-285-3456; Fax: 914-285-3450. Email: Web:

List Services Corporation, 6 Trowbridge Drive, P.O. Box 516, Bethel, CT 06801-0516; 203-743-2600; Fax: 203-778-4299. Web: They sell package insert programs for many companies, including Golf Digest, TeleBrands, Forbes, and Ziff-Davis.

Spectra Products They offer alternative media programs, including statement stuffers, bangtails, insert programs, etc.

Valpak Couponing, newspaper inserts, etc.

Supermarket of Savings Sampling, couponing, and more.

EventNet USA Offers street team sampling, in-store demos, mobile marketing, mall tours, and pop-up stores.

RMI Direct Marketing, 42 Old Ridgebury Road, Danbury, CT 06810-5100; 203-798-0448; Fax: 203-778-6130. Email: Web: Package Inserts and Onserts, Blow-Ins, Statement Stuffers, Ride-Alongs, Co-Ops, Billboards, Coffee Cup Holders, Cars, Doorhangers, Newspapers and more.

Valassis Inserts They distribute to newspaper FSIs to 56 million households every Sunday.

Latin-Pak Direct Marketing Their FSI programs are delivered eight times per year to 3.2 million Latino households. They also do door hangers.

Latino Print Network, Kirk Whisler, 2777 Jefferson Street #200, Carlsbad, CA 92008; 760-434-7474; Fax: 760-434-7476. Email: Web: The advertising representative for 300 Hispanic publications that are members of the National Association of Hispanic Publications.

Copyright 2017 by John Kremer

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