1001 Ways to Market Your Books
Chapter 14: Working with Bookstores
These are the most up-to-date addresses we have for the companies and services listed in the Sixth Edition of 1001 Ways to Market Your Books. If you find that any addresses are incorrect or you discover additional information (email, website, toll-free number, etc.), please email the author at JohnKremer@bookmarket.com. We will incorporate any changes as soon as possible into these listings. Thank you.
American List Counsel, 4300 US Highway 1, CN 5219, Princeton, NJ 08543; 609-580-2800; 800-ALC-LIST; Fax: 609-580-2988. Email: alcmgmt@amlist.com. Web: http://www.amlist.com.
Evolutionary Products, Patricia Bush, 1667 N Magnolia Avenue, Tucson, AZ 85712-4103; 520-323-1190; 800-777-4751; Fax: 520-320-9338. Email: neimarket@earthlink.net. Web: http://www.evolutionaryproducts.com. Marketing Resources & Services for the New Age/Metaphysical Marketplace.
Mountain and Plains Booksellers Association, 19 Old Town Square #238, Fort Collins, CO 80524; 970-484-5856; Fax: 970-407-1479. Web: http://www.mountainplains.org. A Guide to the Mountains & Plains Bookselling Market.
American Booksellers Association, 200 White Plains Road, Tarrytown, NY 10591; 914-591-2665, ext. 292; 800-637-0037; Fax: 212-591-2720. Email: preynol@bookweb.org. Web: http://www.bookweb.org. The Fundamentals: Book Publishers' Obligations to Book Retailers under the Federal Antitrust Discrimination Law. Their BookSense program: http://www.booksense.com.
BookSense Advance Access Program: Several times each month BookSense emails over a thousand independent booksellers with news about galleys, reading copies, and finished books that publishers are offering for review. The goal of these review copies, of course, is to encourage the stores to stock the books and also, hopefully, nominate the book for the BookSense list. Bookstores, if interested in the book, will email the publisher directly for review copies. Generally 25 to 50 stores respond. Send your book title, author, publisher, ISBN, price, binding, publication date, subject category, two-sentence description, the number of copies you are offering, and the email address for requests to Peter Reynolds at peter@booksense.com. Put it all in one paragraph without the words title, author, etc. Put your email address at the end without a period. This allows Peter to cut and paste the description into the longer email that he will be sending out to the stores. The fee is $100. Example:
1001 Ways to Market Your Books by John Kremer (Open Horizons, ISBN 0-912411-49-X, $32.95, softcover, May 2006, reference/writing). Describes more than 1000 ideas, tips, and suggestions for marketing books – all illustrated with real-life examples showing how other authors and publishers have marketed their books. Also includes 200 specific marketing tips just for authors. mailto:JohnKremer@bookmarket.com
Book Expo America, Reed Exhibition Companies, 383 Main Avenue, Norwalk, CT 06851; 203-840-5614; 800-840-5614; Fax: 203-840-9614. Email: inquiry@bookexpoamerica.com. Web: http://www.bookexpoamerica.com. Future dates: Future dates: Los Angeles, May 29 to June 1, 2008; New York, May 28 to 31, 2009; Washington DC, June 3 to 6; Las Vegas, June 9 to 12, 2011.
Publishers Weekly, 360 Park Avenue South, 13th Floor, New York NY 10010-1710; Main: 646-746-6400 or Editorial: 646-746-6758; Fax: 646-746-6631. Web: http://www.publishersweekly.com. See also PW Editors.
ForeWord, 129½ E. Front Street, Traverse City, MI 49684; 231-933-3699; Fax: 231-933-3899. Email: reviews@traverse.com. Web: http://www.forewordmagazine.com.
Independent Bookstore, Marion Street Press, P.O. Box 2249, Oak Park, IL 60303; 708-445-8330; 866-443-7987; Fax: 708-445-8348. Email: edavis@marionstreetpress.com. Web: http://www.marionstreetpress.com. A quarter-page ad in this quarterly newsletter only costs $200.
Publishers Lunch, Michael Cader, President, 38 East 29th Street, 8th Floor, New York NY 10016; 212-679-5550; Fax: 212-679-5541. Email: Michael@caderbooks.com or sales@publishersmarketplace.com. Web: http://www.publishersmarketplace.com. This daily email newsletter to the publishing industry is read by 35,000 readers.
Shelf Awareness, Jenn Risko, Publisher; John Mutter, Editor-in-Chief, P.O. Box 43310, Upper Montclair, NJ 07043-0310; 973-953-0304. Email: Jenn@shelf-awareness.com. Web: http://www.shelf-awareness.com. Jennifer Brown, children's book reviewer. This daily email newsletter for the book trade offers a great Author Buzz section for authors to advertise their books.
Bookselling This Week, Rosemary Hawkins, Executive Editor, American Booksellers Association, 200 White Plains Road, Tarrytown, NY 10591; 800-637-0037. Email: rosemary@bookweb.org. Web: http://www.bookweb.org. Weekly email newsletter sent to association members.
Top 700 Independent Bookstores Data Files — This list started out as 500, then 600, then 700, and now almost 800 top general bookstores. It includes names of the buyers and event coordinators, address, phone, fax, email, website, and other information about each bookstore. You will be able to download six different formats (your choice of one or all) as well as an info sheet to let you know what is contained in the various data file formats (Microsoft Access, Microsoft Excel, comma-delimited ASCII, tab-delimited ASCII, dBase, and rich text format). Data file download, $40.00.
Displays Sources
Click here to go to the new page for retail display manufacturers.
Poets & Writers, 72 Spring Street, New York, NY 10012-4019; 212-226-3586; Fax: 212-226-3963.
National Association of College Stores, 500 E. Lorain Street, Oberlin, OH 44074-1294; 216-775-7777; Fax: 216-775-1920. Web: http://www.nacs.org. Authors on Campus.
Open Horizons, P.O. Box 2887, Taos NM 87571; 575-751-3398; Fax: 575-751-3100. Email: info@bookmarket.com. Web: http://www.bookmarket.com. Top 700 Independent Bookstores.
BookPage, Lynn Green, Editor, ProMotion Inc., 2143 Belcourt Avenue, Nashville, TN 37212; 615-292-8926; 800-726-4242; Fax: 615-292-8249. Web: http://www.bookpage.com. Julie Hale, Children's Editor. This monthly tabloid review is distributed in hundreds of bookstores around the country as well as included in Books-A-Million newspapers chainwide. For advertising information, contact Julia Steele, ext. 15; Email: julia@bookpage.com. It's also possible to place inserts in their mailings to 2,500 bookstores and 3,000 libraries.
Reading Group Choices, Barbara Drummond Mead, Editor, 532 Cross Creek Court, Chester, MD 21619; 410-643-7472. Email: bmead@readinggroupchoices.com. Web: http://www.readinggroupchoices.com.
Web: http://www.readinggroupguides.com.
Web: http://www.readinggroupsonline.com.
Web: http://www.thereadingclub.co.uk/home.htm. Provides info on how to create reading groups, plus other links, especially those related to UK book groups.
Web: http://www.book-clubs-resource.com.
NewBookClubs.com, 59A Heritage Way Drive, Rome, GA 30165. Email: donna@newbookclubs.com. Web: http://www.newbooksclubs.com. This website charges $35 to $250 to list your book, post your book and author guide, distribute the info to book clubs, and more.
Regional Bookseller Trade Shows
Great Lakes Booksellers Association (Schaumburg, IL). Web: http://www.books-glba.org.
Midwest Booksellers Association (Minneapolis, MN). Web: http://www.abookaday.com.
Mountains & Plains Independent Booksellers Association (Denver, CO). Web: http://www.mountainsplains.org.
New England Independent Booksellers Association. Web: http://www.newenglandbooks.org.
Northern California Independent Booksellers Association (Oakland, CA). Web: http://www.nciba.com.
Pacific Northwest Booksellers Association. Web: http://www.pnba.org.
Southern California Booksellers Association (Los Angeles, CA). Web: http://www.scbabooks.org/home.html.
Southern Independent Booksellers Alliance (Atlanta, GA). Web: http://www.sibaweb.com.
1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.
“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader
May, 2006. 704-page softcover. $27.95. ISBN: 0-912411-49-X.
Copyright © 2008 by John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571