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1001 Ways to Market Your Books

General Index

To readers and users of the 6th Edition of 1001 Ways to Market Your Books: If you are looking for any mention of a specific book, magazine, newspaper, radio or TV show, or award named in the 6th Edition of the book, you can find it below. This is one of four indexes for the book the second time in history that a book has had four indexes! The first time was with the 5th edition!


1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books - all illustrated with real-life examples showing how other publishers and authors have marketed their books.

"Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here." - The Book Reader

May, 2008. 704-page softcover. $27.95.


To access other indexes, click here: Authors / Publishers / General Index.

A

acquisitions, 39

advance sales, 52

American Express, 82

annuals, 42

answering machine, 89

answering service, 84

associations, 69-71

bookseller, 70-71

business, 71

professional, 71

publishing, 69-70

trade, 71

writers, 71

authors, 55-56

brand name, 55-56

reputation, 55

tours, 48

autographed copies, 79

B

backgrounder, 77

backlist, 57

bestsellers, 43-55

bias of lists, 45-47

career, creating, 59-60

case histories, 51-54

lists, 44, 45-51

perennial, 54-55

specialty bookseller, 49

value of, 43-44

bibliography, 72

billfold boosters, 65

bingo cards, 86

BookExpo America, 33

booksellers. See bookstores.

bookselling, seasons of, 34-35

BookSense, 70

bookstores, 70-71

associations, 70-71

bestseller lists, 46

bounceback offers, 90

brand names, 55-56, 67-68

broadcast faxes, 86

budget, marketing, 35

business cards, 64-66

as discount coupon, 65

referrals, 65

C

calendars, 33

Carte Blanche, 82

category books, 42

Christmas, 33, 35

gift books, 33

college textbooks, 33, 57

color printers, 65

company, 63-80

establishing, 63-80

name, 66-67

contact manager program, 87

continuing sales, 39-41

continuity series, 43

cookbooks, 33, 57

coupons, 65

business cards as, 65

credit cards, 81-82

customers, 81-94

create, 88

D

database programs, 87

deadlines, 34

diet books, 33

Diners Club, 82

directories, 42

discounts, 65

business cards, 65

Discover card, 82

displays, 53

dumps, 53

E

Easter, 34

800 phone number, 82-85

80/20 rule, 19

excerpts, 65

F

fact sheets, 77

Father's Day, 35

faxes, 85-87

broadcast, 86

on-demand, 86

flyers, 79

friends, making, 27-28

frontlist titles, 50

fundamentals, the two, 23

G

genre books, 42

graduation day, 35

guarantee, 91-93

lifetime, 93

H

Halloween, 35

Hanukkah, 35

I

independent publishers, top, 68

interviews, 79

J

joiner, become a, 69-71

K

Kremer 100, 26-27, 32

Kwanza, 35

L

laydown, 33

lead titles, 56

lifetime guarantee, 93

lists, 45-51

bestseller, 45-51

M

magazines,

bestseller lists, 49

marketing, 25-27, 31-32

as a commitment, 25

as an investment, 25-26

budget, 35

plans, 31-32

velvet hammer, 26-27

Mastercard, 82

money-back guarantee, 91-94

Mother's Day, 34-35

N

names

brand, 55-56, 67-68

company, 66-67

recognition, 39

negative option, 43

New Year's Day, 35

newsletters, 72

O

online,

media room, 77-78

newsletters, 72

P

passion, 80

perennials, 42

bestsellers, 54-55

persistence, 76

phone numbers, 82-85

answer your, 89-90

800, 82-85

fax, 85-87

toll-free, 82-85

vanity, 85

pictures, 77

planning, 31-62

positioning, 32-33

press releases, 77

printers, 65

book. See Directory of Book Printers.

color, 65

quotes, 86

publication date, 32-33

R

reader, become a, 71-72

rebates, 49

consumer, 49

referrals, 65

business card discounts, 65

relationships, 27-28

relaunches, 50

repetition, 36, 67

research, market, 36

Rolodex, 64

rule of seven, 36

S

satisfaction guaranteed, 91-93

scheduling, 33-34

school, back to, 35

seasons of bookselling, 34-35

self-fulfilling prophecy, 44

series, 39-41

service, customer, 81-94

seven, rule of, 36

special days tie-ins, 33

specialization, benefits of, 38-39

specialty booksellers, 49

sponsor, become a, 73-74

sponsorships, book, 29

standing orders, 43

statistics, 31, 36

stories, tell, 80

story ideas, 77

subscription reference books, 43

summer, 35

T

thank you, 94

timing, 33-34

title, lead, 56

toll-free phone number, 82-85

answering service, 84

Top 101 Publishers, 68

tour, author, 48

trends, 36-37

TV shows, 48

U

unique selling proposition, 74

USP. See unique selling proposition.

V

Valentine's Day, 34

vanity phone number, 80, 85

velvet hammer marketing, 26-27

venture capital, 63

VISA, 82

voice mail technology, 90

W

wholesalers, 49

bestseller lists, 49

winter holidays, 35

writers, 71

associations, 71

Y

yellow pages, 75


Copyright 2009 by John Kremer
Email: JohnKremer@bookmarket.com

Open Horizons, P O Box 2887, Taos NM 87571