Book Marketing Home Page

Retail & Marketing Associations

Here is a list of various marketing associations for products related to books, including audios, calendars, games, greeting cards, and so on.

Please help me keep this list up-to-date. If you'd like to nominate a group, email John Kremer. I know that I have missed some associations I truly would like to add to this list. — John Kremer, author of 1001 Ways to Market Your Books

American Telemarketing Association, 444 N Larchmont Boulevard #200, Los Angeles CA 90004; 800-441-3335; Fax: 213-462-3372.

Audio Publishers Association. Email:

Calendar Marketing Association, 710 E Ogden Avenue #600, Naperville IL 60563-8603; 630-369-2406; Fax: 630-369-2488. Email: Also sponsors the National Calendar Awards.

Comics Magazine Association of America, Peter Rush, Director, 355 Lexington Avenue, 17th Floor, New York NY 10017; 212-661-4261; Fax: 212-370-9047.

Direct Marketing Association, 1120 Avenue of the Americas, New York NY 10036-6700; 212-790-1500; Fax: 212-302-7643.

Electronic Retailing Association, Elissa Matulis Myers, President, 2101 Wilson Boulevard #1002, Arlington VA 22201; 703-841-1751; 800-987-6462; Fax: 703-841-1860; Fax-on-Demand: 800-ERA-4FAX. Email: This is the major professional association for infomercial and short-form advertisers.

Game Manufacturer's Association, P O Box 1210, Scottsdale AZ 85252; 480-675-0205. GAMA Trade Show: April 23 to 26, 2007 in Las Vegas, Nevada.

Game Publishers Association, P O Box 838, Randolph MA 02368-0838. Email:

Greeting Card Association, 1350 New York Avenue #615, Washington DC 20005; 202-393-1778; Fax: 202-393-0336.

International Licensing Industry Merchandisers Association (LIMA), 350 Fifth Avenue #1408, New York NY 10118; 212-244-1944; Fax: 212-563-6552.

International Map Trade Association, 105 E Court Street, P O Box 1789, Kankakee IL 60901; 815-939-4627; Fax: 815-933-8320. Email:

Software Publishers Association, 1730 M Street NW #700, Washington DC 20036-4510; 202-452-1600; Fax: 202-223-8756.

Toy & Game Inventors of America, 5813 McCart Avenue, Fort Worth TX 76133; 817-292-9021; Fax: 817-346-8697. Email:

Toy Industry Association, New York NY. Formerly known as the Toy Manufacturers of America.

Copyright 2016 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571