Ten Ways to Use Audio to Sell More Books by Penny Sanseveri
Note: Reprinted from The Book Marketing Expert newsletter,
a free ezine offering book promotion and publicity tips and techniques. Web:
We all know that audio can be a powerful way to engage your audience, but can
it really help you make a book sale? You bet it can. Here are some ways you can
use audio to help sell your book:
1. Audio book samples: Do a reading from your book, maybe a chapter or
two and load it onto your website (if you don't think you're a good reader, have
someone else do it or hire some voice-over talent).
2. Audio on your website: While I'm not in favor of having an audio
file load when your website does, there's some merit to having a short little
audio "Hello, welcome to my site message." For an example of this, check out the
Author Marketing Experts site at:
http://www.amarketingexpert.com (scroll down to A Word From Penny).
3. Daily/weekly podcast: Podcasting is powerful, there's no two ways
about it and it's here to stay. Creating your own podcast that you update daily
or weekly is a great idea and a terrific way to draw some interest to your book.
4. Teleclasses: I've personally done teleclasses for years and I love
them. They're not only a fantastic way to promote your message, but you're also
educating on your topic which is always a great idea. Remember: record every
teleclass you do so you can use it as another sales item on your website.
5. Audio series: Consider creating an audio series based on your
book's topic. Remember though, if you're just rereading the content from your
book then these CD's aren't necessarily an added value item but an audio book.
Your audio CD needs to be different from your book in order to entice the reader
to buy it in addition to the book. So, for example, if you finish your book and
you say, "Gee, I wish I had included a chapter on XYZ," now you can create that
additional chapter (or chapters) in your audio series.
6. Freebies: Offer any of your audio products as a freebie to add
value to a sale is a great idea. Something I'll do at the end of a speaking gig
is offer a free audio CD to anyone who buys a book after my session!
7. Speak up! It's not always about a recorded product or podcast. Get
out and talk about your topic in front of a crowd. Passion sells, and if you
speak passionately about your topic, your audience will resonate with your
message and (hopefully) book sales will follow.
8. Book trailers: Well, maybe that's cheating a little. Technically
it's audio and video, but we're still talking about hitting the same sensory
targets. Book trailers are hot. If you don't believe me, just Google them and
see what I mean. Getting your book into a visual medium can be powerful. Don't
believe me? Check out this trailer about my book: Candlewood Lake:
9. Radio is another powerful way to sell books. Keep in mind that one
radio show often doesn't sell books but doing many shows might. Also, if you're
going to do radio, get some media training so you're spot-on in your
presentation and can relay your most important points in succinct, bulleted,
benefit-driven points. These will help engage the listeners and encourage them
10. If you're going after radio, don't forget Internet radio. While
the podcasting craze is taking over a lot of the Internet radio territory, there
are a still a lot of shows out there in need of guests. Also with Internet radio
you tend to find more niche topics so you can really target your shows and your readers!
Using audio to promote your book is a powerful way to gain additional reader
attention. Not only that, but you never know who will respond better to audio
than to a printed review, ad, or article. Putting the audio element into your
sales arsenal can make for a powerful partnership, and the good news is that
every day, audio and the creation of audio products becomes more accessible.
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