“If you want to sell 128,000,000 books like we have, read and use this
book.” — Mark Victor Hanson and Jack Canfield, New York Times bestselling authors of the Chicken Soup for the Soul series
The Best Book Marketing Book Ever!
The following is one person's testimonial . . .
Where to begin...
Oh, there's a good place. That is what you will
ask yourself after you read this masterpiece. With all of this information
"WHERE DO I BEGIN?"
This book is a monster. It is jam-packed with
more high-quality information than any other book on the subject. There is
absolutely no fluff in this book, which is a drag when you consider how much of
it there is to read. Every aspect of book marketing is covered, and I like the
fact that JK keeps updating it, as the world of book marketing is changing every
year. Just on the internet alone: first there were web pages, then myspace,
friendster, facebook, blogs, plogs, vlogs, book teaser trailers, reviews,
previews, ebooks, audiobooks, iTunes, ebay, and podcastalley! (I sound like Hedy
I have read a LOT of books on book marketing,
book promotion, publishing, and self-publishing. This is at the top of my list,
along with Jump Start Your Book Sales. There are other VERY good books (I
will have to remember to make a listmania of them), but this is the one--the
Bible if you will--the one above all others that you must read and own and
reread. in fact, this book is the think and Grow Rich of book marketing.
I will leave the detailed analysis for other
authors. The purpose of this review is to get you to buy this book NOW! because
at $18.45 (current sale price on Amazon) this is one of the most important
investments you will ever make on your career as an author (or a publicist). You
can keep reading reviews, or you can buy this book (or even get a copy at the
library--but you WILL end up wanting your own copy) and start making serious
This book will NOT give you a plan. it will not
show you step-by-step how to do all of the things it recommends. That is why
other books exist.
How to use this book
Read it. Mark the ideas that really inspire you.
Then go through it a second (or third) time and on a SEPARATE piece of paper
write down the page number of the idea you like, write a short headline (3-7
words) followed by a 3-5 sentence description of what the idea is--not why you
like it. Do this for all of the ideas you like. the purpose of doing this is to
f-o-c-u-s you on what you CAN and WILL do, so that you don't get OVERWHELMED.
This book will overwhelm you, unless you are a zombie, which is just cool in its
NEXT: Look at all of the ideas you have
headlined and described on paper. you should have a few pages of scribbles,
maybe even up to a dozen or so. Now, with the book put aside, type THOSE ideas
into your computer. I recommend any word processing software (like MS Word,
WordPerfect, Open Office...) rather than a spreadsheet program. The point of
this part of the exercise is to see which listings you will pause over an which
ones you will delete. Also you should find yourself re-prioritizing ideas, even
if you had set out to type everything in exact order. Do not have someone else
do this for you or you will defeat the purpose of weeding out the "maybes" from
the must do's. This is your future (and fame, and money) we are talking about
here. Don't cheat yourself.
Once you have that list entered and you are happy
with it, save it and print out a copy. Look at it a few times over the next
week. Some ideas will start to grow on you while others ill sound less fun. DO
THE FUN ONES FIRST! do what you can afford to do now first! Don't eat your
vegetables first, eat the candy! The point is to get started and make headway,
not punish yourself by dutifully finishing boring tasks. Once you get some
momentum built up and you can see progress you can measure--then start in on the
more intensive stuff.
Thanks for reading.
-- Dusty White, author of How to Get any Man
to Do Anything You Want!
1001 Ways to Market Your Books, 6th Edition describes more than 1,000
ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other
publishers and authors have marketed their books.
“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling
stories from his own and others' experiences. He knows his subject, imparting important information in a
fast-paced, very open way. Extremely good stuff here.” —
The Book Reader
May, 2008. ISBN: 0-912411-49-X. 704-page softcover. $27.95.
If you would like to order a case of 1001 Ways to give
to your authors, clients, customers, etc., you can buy the case (8 copies) at
50% discount plus shipping. Click here to order one or more cases:
Or order 1001 Ways to Market Your Books through