Blog Advertising Resources for Book Authors and Publishers

Blog Advertising Resources for
Book Authors and Publishers

If you want to run an advertising campaign for your book, website, product, or service, check out the following blog advertising services. OR, if you want to be paid for blogging, also check out the following blog advertising services. You might very well want to be both a paid blogger as well as an advertiser. — John Kremer, author of 1001 Ways to Market Your Books

Blog Display Advertising Programs

BlogAds: http://www.blogads.com — Lanae Ball; 919-636-4551. Email: lanae@blogads.com. Sells ads on 1,500 blogs covering 50 niches. If you want them to place ads on your site, they take a 30% cut of the ad fee. The average blogger makes about $50 per month with the most popular pulling up to $5,000 per month. To participate, you need to be sponsored by a blogger already in the network. If you don't know a sponsor, email signup@blogads.com and they will notify you when a sponsor appears in your niche.

BlogKits: http://www.blogkits.com — Forge Corporation; 800-841-1369. Email: usa@offerforge.com. Allows you to place banner display ads as well as text ads on your blog and get paid when a sale is made (not pay per click, but pay per sale). Under their BlogKits Review program, you can get paid to write about other products, services, and websites. If you would like to advertise via their network, click here: https://www.blogkits.com/advertisers.html.

Brainiads: http://www.brainiads.com — Many book and literary blogs are part of this advertising network for the arts community.

Facebook Ads: http://www.facebook.com/ads — Their ads run on the user profile pages so you can target users using tight demographic data (which Facebook has captured when people build their pages). For about 20 cents per click, you can feature text and an image. You pay only when people click on your ad. Not many people have stumbled upon this advertising opportunity yet so it's wide open.

LeadPile: http://www.leadpile.com/money-bloggers.html — 877-532-3745. “By using the I-SaveNow Form, for the first time in the E-commerce history, a Blogger can sell Leads, produced from their own Blogs in various verticals, directly into the World's Largest Exclusive Leads Marketplace.” Offers a marketplace for lead buyers and sellers.

Morning Falls Display Network: http://morningfalls.com/network/publishers.php — 3400 Youngfield Street #244, Denver CO 80033; 877-246-2220. Email: publishers@morningfalls.com. They promise to sell 100% of your available inventory using 10,000+ optimized ads from hundreds of quality direct-response and brand advertisers.

WidgetBucks

WidgetBucks: http://www.widgetbucks.com — Mpire Corporation, 1725 Westlake Avenue N #203, Seattle WA 98109; 206-706-5588; Fax: 866-828-3876. Email: help@widgetbucks.com. Their WidgetBucks widget allows you to feature content from eBay, Best Buy, InfoSpace, BuddyTV, Target, WalMart, WhateverLife, and Amazon and make money from any referrals.

Pay-Per-Click Classified Ads

Ads-Click: http://www.ads-click.com — ICC, Route de Pré-Bois, 20, 1215 Geneva, Switzerland; 41-22-791-7380; Fax: 41-22-788-5851. Email: info@ads-click.com. Advertisers: advertiser@ads-click.com. Publishers: publisher@ad-clicks.com. Offers a tag cloud widget as well as regular text ad links, so you can buy ads via their network or make money featuring their ads on your website or blog. Has about 5,000 publishing partners. They serve up 5 billion pageviews per months.

Google AdSense: https://www.google.com/adsense — Feature Google AdWords text ads on your blog or website. You can customize the look and feel of the ads to complement the look and feel of your site.

Google AdWords: http://adwords.google.com — Advertise your website, blog, or web sales letter via small text ads on the results pages of Google searches as well as on other websites that feature Google AdSense ads. You pay only when people click on your ads, and you can limit how much money you spend by setting a limit per day or per month. Google has special relationships with About.com, Food Network, Business.com, HGTV, How Stuff Works, InfoSpace, Lycos, New York Times, and more. When working with Google AdWords, check out Placement Targeted ads, which allow you to dominate an ad space on a top 10 site you target.

Go to Google.com and find keywords you want to target.

Select the URLs from the top 10 websites that have Google ads at the top fold of the page. Ignore any top 10 websites that do not have Google ads above the fold.

Go to Google AdWords and click on Placement Targeted ads.

Write your ad(s).

Select cost per thousand impressions for a lower cost that cost per click.

Add the URLs for the websites you are targeting.

Edit placements for specific pages on those top 10 sites so you are not paying for impressions on pages that don't apply to your topic.

Microsoft Digital Advertising Solutions: http://advertising.microsoft.com — Includes Microsoft adCenter (http://adcenter.microsoft.com), which is like Google AdWords, and other digital ads opportunities on Live Search, MSN, Windows Live, and partner websites such as Facebook. As with Google and Yahoo!, you set what you want to pay per click as well as your monthly budget. As far as I can tell, Microsoft does not offer a publisher network or AdSense-like option.

Net Audio Ads: http://www.audioadguys.com — You can earn 25% of what the advertiser spends on PPP 5-second audio ads you serve on your websites as well as 5% of what the advertiser spends on PPP 5-second audio ads played on the websites of those you refer. Advertising began on February 1, 2008. For a great audio sales message on this program go to: http://www.audioadguys.com.

StumbleUpon Ads: http://www.stumbleupon.com/ads — Allows you the chance to create an advertising campaign to reach Stumblers for about 5 cents each. You can target by demographic, location, or category (500 such). Minimum start-up cost of $25 to reach 500 stumblers. Beware, though: They will be giving your site a thumbs up or down, so make sure your website is ready for primetime.

Text Link Ads: http://www.text-link-ads.com — TLA, 75 Broad Street, 23rd Floor, New York NY 10004; 877-480-9755. You can buy ads via this network or feature text ads on your website or blog. 20,000 websites feature their text ads.

Thundertext: http://www.thundertext.com — Niagara Media, 39 Witmer Road #402, Niagara Falls NY 14305; 646-722-6242; 800-975-1537. Email: info@thundertext.com. “In-text ad solutions allow you to maintain total control of your website. Our in-text ads appear only when your reader hovers their mouse pointer over a double-underlined key word or phrase. This non-intrusive approach allows you to maintain the look and feel of your site while still being able to monetize your site effectively. We find that click-through rates are very high because of our precise targeting of key phrases and the in-line location of the ads.”

To join their network as a publisher, you need a minimum of 50,000 unique monthly page views. If you have over 500,000 unique page views per month, you can have a private label program where you sell the in-text ads on your site. For more information as a publisher, go to: http://www.thundertext.com/?action=publishers_more.

For advertisers, their “flagship products are part of the in-text group; innovative pop over advertising modules that reside inside a double underline in the text of a website. Once activated by a web visitor’s mouse-over, the ad comes to life and pops over the copy that the visitor is interested in.” For more information as an advertiser, go to: http://www.thundertext.com/?action=advertisers_more.

Yahoo! Publisher Network: http://publisher.yahoo.com — Like Google's AdSense program, this Yahoo! service allows you to earn money by displaying ads on your blog or website.

Yahoo! Search Marketing: http://searchmarketing.yahoo.com — 866-764-7650. This service places ads for your website, blog, or web sales letter on Yahoo! search results pages. You set how much you want to pay per click as well as a monthly budget. Sponsored ads also appear on partner websites such as USA Today, eBay, MTV.com, etc. as well as the Yahoo! Publisher Network.

Pay-Per-Click Advertising Resources

Pay-Per-Post Advertising Programs

Generally speaking, I would not recommend participating in these programs. They can affect your Google ranking and can make your blog suspect.

Blogger Wave: http://www.bloggerwave.com — Get paid to write about products, services, and websites. Get paid via Paypal: http://www.bloggerwave.com/Blogger.aspx. For advertising, click here: http://www.bloggerwave.com/Conquer.aspx.

Blogging Ads: http://www.bloggingads.com — They pay you $5.00 via Paypal to make a post about a product or service. Advertising signup: http://www.bloggingads.com/advertisers.asp.

Blogitive: http://www.blogitive.com — Get paid to blog by writing postings. No advertising required. You get paid via Paypal. You can sponsor bloggers to generate buzz for your product or service: http://www.blogitive.com/sponsors.

Blogvertise: http://www.blogvertise.com — “Our Advertisers want YOU to mention and talk about their websites products and services in your blogs and journals. They want the publicity, the exposure, the Buzz! that online bloggers and internet journals can generate for their web site products and services. In exchange blogsvertise pays YOU in paypal per task/blog entry, for writing / talking about / mentioning their website in your blog!” Again, you can sponsor bloggers to generate buzz for your product or service: http://www.blogsvertise.com/advertising/register.php.

Cream Aid: http://www.creamaid.com — Phone: 82-16-9666-5632. Email: support@creamaid.com. Share your experience of products, services, and websites and get paid for posting it. To participate, you must post their widget on your blog. No registration is required. Just post and get paid right away via Paypal. An example: You are paid a $2 referral fee for each selected post submitted via your post's widget plus $10 for each post of yours that is featured in the widget. For advertising, you can test this widget network for free. Here is an example of a book promotion campaign using CreamAid: http://www.creamaid.com/example.html#books.

Get Paid to Blog: http://www.squidoo.com/supermom_in_ny — A listing of websites, etc. that pay you to blog.

In Blog Ads: http://www.inblogads.com — You can get bloggers to review your product or website: http://www.inblogads.com/get-reviewed. Or you can get paid to review a product, service, or website: http://www.inblogads.com/paid-posts.

Loud Launch: http://www.loudlaunch.com — Via PayPal, get paid $5 to $200 for a posted review. Your blog must be at least 2 months old and have a verifiable readership. Advertising info: http://www.loudlaunch.com/advertisers.aspx.

Pay Per Post: http://www.payperpost.com — 150 N Orange Avenue #304, Orlando FL 32801. Motto: The consumer generated advertising network. Bloggers are paid to post about a certain website, product, or service. You can sponsor bloggers to generate buzz for your product, website, or service: http://payperpost.com/advertisers/blog-advertising.html.

Pay U 2 Blog: http://www.payu2blog.com — Email: contact@payu2blog.com. Pays $5 per post to bloggers via Paypal. Advertising info: http://www.payu2blog.com/advertiser_info.htm.

Review Me: http://www.reviewme.com — Get paid anywhere from $20 to $200 for reviewing a product, service, or website with a minimum of 200 words. They pay bloggers 1/2 of what they get paid by the advertiser. Payment rate depends on the popularity of your blog: http://www.reviewme.com/bloggers.php. They offer advertisers three options: Blog Marketplace Reviews (you choose which blogs review you), Advertiser Offer Reviews (you pay for any reviews from any blogs), and Advertorials (you choose participating blogs and the message): http://www.reviewme.com/review_me.php. As a blogger, apparently you can set your price for a blog post.

Smorty: http://www.smorty.com — Get paid weekly via Paypay to write about products, services, and websites. Just write your opinion. Advertiser sign-up: https://members.smorty.com/advertiser_signup.asp.

Banner Ad Networks

These networks sell banner ad space on your websites to other companies, services, and websites.

Double Click: http://www.doubleclick.com — Performics, 111 Eighth Avenue, 10th Floor, New York NY 10011; 212-271-2542; 866-459-7606.

Kiptronic: http://www.kiptronic.com — Email: bizdev@kiptronic.com. Provides dynamic ad insertion and ad campaign management tools for rich media content publishers. Allows audio and video ad insertion.

Tacoda: http://www.tacoda.com

247 Media: http://www.247media.com — 132 West 31st Street, New York NY 10001; 212-231-7100; Fax: 212-760-1774. Offers video and rich media advertising as well as banner ads.

Select Associate Programs

Affiliate Match: http://www.affiliatematch.com — This directory features affiliate programs and also provides information on how to make money with your website. Check out their newsletter as well.

Affiliate Site X: http://www.dollarmonitor.com/affsites/afx/6137.html — Offers some interesting affiliate programs and a free web page to market them. Advertises that you can make $500 per day without a website using ClickBank products.

Amazon.com: http://www.amazon.com/exec/obidos/redirect?tag=bookmarketingupd&path=subst/ partners/associates/associates.html — This bookselling site pioneered affiliate programs.

Associate Programs Directory: http://www.AssociatePrograms.com — You can earn commissions by referring customers to other web sites. This directory gives you hundreds of programs to choose from. In addition, they publish a weekly newsletter about such programs and feature the Top 10 Associate Programs, information on how to set up an associate program of your own, and information on how to build lasting affiliate networks. They feature more than 2,500 affiliate programs.

Associate-It: http://www.associate-it.com — A directory of affiliate programs. Associate-it's fully searchable and categorized database includes reviews, ratings and description of more than 1100 affiliate programs. Also features lots of free information relating to affiliate programs and website promotion.

Associate*O*Matic: http://www.associate-o-matic.com — Build a custom Amazon.com associate store with thousands of items in minutes. Cost: $99.00 per year for the first year and $20 per year after that.

Click Bank: http://www.clickbank.com — The website for selling inexpensive ebooks, MP3 audios, reports, software, data files, and other downloadable products. You can list your products here for others to resell, and you can also find other products to resell as an affiliate.

Commission Junction: http://www.cj.com — This website allows you to design and operate an associate program for your website. You can also sign up for many website associate programs here.

Free IQ — A video sharing site where people vote for the best informational videos. But it is also a information product showcase where the FreeIQ takes a percentage of any products you sell. They encourage you to showcase your knowledge and expertise via videos and then close the sale there. They'll host entire presentations that last hours or short clips. You can add new content to Free IQ here: http://www.freeiq.com/123add.

If you are an expert on just about any topic, Free IQ is the perfect solution to display your ideas and showcase your knowledge. We will host and stream all your content for free, whether it’s video, audio, articles or ebooks. While we reserve the right to eventually set limits, currently there is no limit to how much content you can upload. And if anyone buys an electronically deliverable (downloadable) product from you, we’ll deliver it for free as well.

For content providers, there is no monthly fee to use the Free IQ shopping engine to sell your information products. We host and stream (and digitally deliver) an unlimited of audio and video for free. For any sales you make, we charge just 5% of the sales price (plus credit card processing fees.)

For Free IQ content providers, not only can you sell your own information products, like ebooks, audio and video seminars and courses, teleseminars and webinars, live seminar registrations, subscription newsletters, training and coaching programs, or telephone or in-person consulting . . . but you can also get paid every time one of your customers buys something from anyone else on the entire web site – for a whole year!

Google Money Pro: http://www.yaswebsites.com/G386575M — Offers a free website with a built-in affiliate program and an upgrade for-pay offer.

PayDotCom — Another place like Clickbank where you can set up shop, sell ebooks and other downloadable products (audios, videos, software, databases, etc.). Also includes an affiliate program. Free to set up a products for sale or become an affiliate.

Refer-It: http://www.refer-it.com — This is a search engine for referral, associate, and other revenue sharing programs. It currently features about 200 sites, each reviewed and rated, with a description and a link to the sign-up page for affiliates. It also includes information on how to set up your website referral program. In addition, it also includes a list of the top ten affiliate programs.

Yahoo! Small Business Affiliate Program: http://smallbusiness.yahoo.com/webhosting/affiliate.php — Get paid when someone buys a domain or sets up hosting programs via Yahoo!.

10 Ways to Optimize Your Blog: http://www.bloggingads.com/blog/?p=24.

Blogging Tools, Search Engines, and More

Blog Tours, Virtual Author Tours, Etc.

ProBlogger: A blog about earning money writing a blog.

VideoTrafficGuys.com: http://www.videotrafficguys.com — A wonderful way to get top rankings in Google and other search engines as well as a lot more traffic. These guys make it easy to use video to drive traffic. Fantastic resource.

Open Horizons, P O Box 2887, Taos NM 87571