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1001 Ways to Market Your Books
Book Display Sources

A great book display can help you sell more books, especially if you have a series of branded titles. Displays can also make the difference in whether or not your book is featured at retail stores that don't normally stock books. If you provide them with a great book display that sells your books, the stores are much more likely to carry and feature your titles.

Below are some sources for corrugated cardboard displays, wire spinner racks and displays, or plastic displays for both counter-top and floor display. Some of these companies can create custom book displays for your titles. Others feature in-stock book displays that you can buy in small quantities to test the market.

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Book Display Sources

ABELexpress, Ken Abel, President, 230 E. Main Street, Carnegie, PA 15106; 412-279-0672; 800-542-9001; Fax: 412-279-5012.

Alpak Manufacturing Corporation, Jason Taub, Vice President, P.O.P. Sales, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549. 845-457-9100; Fax: 845-457-9983. Email: info@alpak.com. Web: http://www.alpak.com.

City Diecutting, Eric De Vos, President, One Cory Road, Morristown NJ 07960; 973-270-0370; Fax: 973-270-0369. Email: edevos@bookdisplays.com. Web: http://www.citydie.com and http://www.stockfloordisplays.com and http://www.bookdisplays.com. Founded in 1978, they offer in-stock and custom counter-top and floor displays. They create displays for more than 300 titles each year.

Display Stands 4 You, Footprint Press, Sue Freeman, 303 Pine Glen Court, Englewood, FL 34223; 941-474-8316; Fax: 941-474-8316. Email: sue@footprintpress.com. Web: http://www.displaystands4you.com. Counter-top display stands for books and magazines.

Emjay Display, 800-858-9699. Web: http://www.emjaydisplay.com. Call for their free catalog of displays, permanent and promotional.

Fixturecraft, 331 Centennial Avenue, Cranford, NJ 07016; 908-245-8440; 800-275-1145; Fax: 908-245-2841. Email: sales@fixturecraft.com. Web: http://www.fixturecraft.com. They provide portable wire book displays that can be folded down and set up easily.

Hankscraft AJS, 300 Wengel Drive, Reedsburg, WI 53959; 608-524-4341. Web: http://www.hankscraft-motors.com. Features motors, LEDs, lights, audio devices, and tap handles for moving and audible displays.

Hannecke Display Systems, Matthew Crouch, VP of Marketing, 91 Fulton Street #3, Boonton, NJ 07005; 973-335-0434; 800-345-8631; Fax: 973-335-1274. Email: info.usa@hannecke.com. Web: http://www.hannecke.com. Offers mobile displays for books and magazines as well as acrylic counter-top displays.

Literature Display Products, P.O. Box 501790, Indianapolis, IN 46250-6790; 800-669-4399; Fax: 317-841-4391. Plastic displays.

Merchandising Inventives, Ethan Berger, President, 1665 S. Waukegan Road, Waukegan, IL 60085; 847-775-6969; 800-367-5653; Fax: 847-688-0748. Email: info@merchinv.com. Web: http://www.merchinv.com. A worldwide POP display company that supplies major retailers, brand marketers, advertisers, and display companies.

Siegel Display Products, 300 Sixth Avenue N #200 (55401), P.O. Box 95, Minneapolis, MN 55440-0095; 612-340-9235; 800-626-0322; Fax: 800-230-5598. Web: http://www.siegeldisplay.com. Call for their 72-page display products catalog.

Tempo Creative, Josh Dolin, 15995 N, Dial Boulevard #1B, Scottsdale, AZ 85260; 800-816-9850. Email: josh@tempocreative.com. Web: http://www.tempocreative.com. Designs and produces innovative displays for in-store merchandising.

Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134; 215-426-3500; Fax: 215-634-3073. Web: http://www.weberdisplay-pkg.com. They provide complete design and production services for floor displays.

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Top 700 Independent Bookstores Data Files — This list started out as 500, then 600, then 700, and now almost 800 top general bookstores. It includes names of the buyers and event coordinators, address, phone, fax, email, website, and other information about each bookstore. You will be able to download six different formats (your choice of one or all) as well as an info sheet to let you know what is contained in the various data file formats (Microsoft Access, Microsoft Excel, comma-delimited ASCII, tab-delimited ASCII, dBase, and rich text format). Data file download, $40.00.

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