You have been in the business for a long time. What changes
have you seen in respect to self-publishing?
In the beginning, there were few printers capable of providing
inexpensive printing of books. Eventually, a good number of great companies
formed to serve the short-run book printing market. Now, of course,
print-on-demand printers make it even less expensive to test the market for new
self-published books. What used to cost several thousand dollars can now be
tested for $60 or less.
Have you ever thought about publishing traditionally? What
has stopped you?
I have published traditionally. Wiley published my Complete
Direct Marketing Sourcebook (originally self-published as Mail Order Selling
Made Easier). Prima Publishing, now part of Random House, published an edition
of my Celebrate Today book as well as another title. None of these worked out
that well for me. I've always made much more money self-publishing. But I still
like the possibilities of publishing via some of the larger publishers,
especially for a book that needs great bookstore distribution.
What motivated you to help so many people in the way that you
People asked me. It really was that simple. People asked me
how to market their books successfully. I knew how to do that. So I began
writing, speaking, and consulting about that topic.
Tell us about the Ten Million Eyeballs project? How is this
different than anything else out there?
My Ten Million Eyeballs online marketing course teaches
authors, publishers, and anyone else interested in selling products and services
via the Internet. In the Ten Million Eyeballs course, I teach four simple,
inexpensive, quick ways to market books, ideas, products, services, and more via
How is it different? None of the four ways involve
pay-per-click ads, social networks, or other costly or time-consuming ways. The
key to implementing all four ways is knowing how to create relationships online.
I teach people how to create relationships that really matter. While you can use
social networks as a tool in implementing some of my four ways, you don't have
to spend a lot of time.
Personally, I'm really lazy and cheap, so I don't like to
spend a lot of money on marketing or a lot of time. When I teach people how to
market online, I teach them the same inexpensive and quick methods I've used to
put my BookMarket.com website in the top 10 on Google for more than 100 key
Your 1001 Ways Book has done extremely well, how many copies
90,000 copies. That's not a lot compared to many bestsellers,
but within its category it's been a perennial bestseller.
How can an author use their book as a vehicle to make more
A book is the perfect introduction to any audience. If you
write a book, you automatically become an expert in the topic you wrote about.
Your expertise allows you to make money as a speaker, consultant, seminar
leader, and developer of other products. Most authors actually make more money
speaking, consulting, or selling other products than they do by selling their
Whether you write fiction or nonfiction, there are many
possibilities to create additional income streams growing out of your book. Even
a novelist can speak, consult, create additional products, sell all sorts of
subsidiary rights, and make tons of money. Witness the first billionaire
novelist: J.K. Rowling. Only a portion of her billion dollars came directly from
What are the top 3 ways an author can promote their book using
zero cost techniques?
1. Marketing via the Internet. You can do tons of marketing
via the Internet that doesn't have to cost much money.
John Kremer's Ten Million Eyeballs Internet Marketing Events
2. Speaking. Start locally where you have no travel costs and
where you can meet the decision makers who can set up bookstore appearances,
paid speaking gigs, etc.
3. Publicity. You can generate a lot of publicity with a good
letter, follow-up phone calls, and some persistence. Most authors give up way
too soon when approaching media that reaches the audience for their books. Most
don't even follow up once after sending out a review copy or news release.
Without that follow up, you'll never book the major media that can make a huge
difference in the sales of your books and your reputation as an author.
http://www.radioprguy.com — When
you decide that you're ready to start dealing with radio stations directly, get
Alex Carroll's program. His top radio show database, tapes of dealing with
producers, and examples of actual talk shows will help you to become a radio
talk show star.
A wonderful way to get top rankings in Google and other search engines as well
as a lot more traffic. These guys make it easy to use video to drive traffic. Fantastic resource.