If you want to publicity, PR, and other promotions, here's how.

John Kremer's Recommended Publicity Resources for Book Authors & Publishers

Here are resources to help you do almost anything you would want to do to market your books as an author or publisher. These resources are provided by me, by other good companies and individuals, or by websites.

Most of these resources pay me an affiliate payment if you sign up for their services by clicking on the links below. I would recommend them anyway, but it is nice to get a little bonus.

Just click on the titles below to find out more about each program I describe.

General Book Marketing / Internet Marketing
Creating Books & Products / Writing & Selling Manuscripts

General PR Tips and Resources

Everything You Should Know about Publicity, Publishing, and Building a Platform — If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for many bestselling authors, including Jack Canfield, Mark Victor Hansen, Deepak Chopra, Debbie Ford, Neale Donald Walsch, etc. Only $497 plus shipping.

How to Be a Media Darling and Generate Free Publicity — This multimedia series by Joan Stewart (and interviewees) teaches you how to build a PR plan, month to month, find story angles media will love, pitch ideas and follow up, extend your reach with online social media, use blogging and podcasting effectively, and how to target radio, TV, and print media. Bonuses include ten magic phrases the media love and 200 story ideas. Cost: $397.00.

Media-Savvy-to-Go Publicity Toolkit — This program of ebooks and audio by Nancy Juetten teaches you all the basics of getting publicity, including how to pitch an article the media can't resist, 50 powerful publicity boosters, 97 ways to profit from free publicity, and more. Includes a great workbook to get you going. Cost: $87 via download or $97 for the printed version.

Million Dollar Author Club — This is the latest reincarnation of the Book Marketing Update newsletter from Steve Harrison. Always a great resource for stories on how to get publicity in key media as well as listings of key media: who to contact, how to contact, what they want to see, etc. Really fresh hot leads. Focuses on nonfiction; not as appropriate for fiction. For $1.00 you can get a trial issue plus a free audio copy of an interview with bestselling author Tim Ferriss. Cost: $47 per month.

National Publicity Summit — Sign up for a free teleseminar with a former guest booker for the Oprah! TV show: The Three Big Secrets for Getting Booked as a Guest on Top National TV Shows. The call will be held twice on Thursday, January 31st.

PressKit 24/7 — This website allows you to put up a professional online press kit plus provides access to a database of major media. A really useful tool if you want to do lots of publicity via general media. Their service runs from $99 to $199 per month. The higher price gives you the ability to blast out emails to media as well as track and respond to media requests and interviews. Their PressKit 24/7 Quick Kit offers you an online press kit, inclusion in an expert database, multi-media capability, and quick editing to get you up and running fast.

Red Hot Online Publicity Tour — This program executed by Penny Sansevieri and Author Marketing Experts delivers a proven and still little known Web 2.0 homegrown formula that includes Social Networking Tours, Blog Tours, Social Bookmarking Tours, and Video Tours all in one package. “Depending on your topic, we'll tour you on blogs, discussion groups, chat rooms, and Websites in your field. As an added bonus we also submit articles you’ve written to online syndication services that will keep your articles on file until an ezine editor needs them for a featured piece.” Cost: $1,800 or more.

If you want to move your book sales up to the penthouse suite, now is the time to access this secret sauce to market to your niche and put money in your pocket. Red Hot Internet Publicity can take you there. When you click here to sign up for your Personalized Tour and mention me (John Kremer), you'll also get a free bonus premier podcast edition on the Fascinating Authors Radio Show. Click here today!

Get into Magazines and Newspapers

Fly High with Publicity in In-Flight Magazines — This 34-page report by publicity hound Joan Stewart teaches you how to get into the airline magazines, what sort of stories they look for, how to pitch them, working with freelance writers with existing magazine relationships, and more. Plus contact info for 43 in-flight magazines. Cost: $37. On the page the above link sends you to, you can also buy all 51 reports and interviews Joan offers for half price (cost: $287). Reports include writing letters to the editor, writing the perfect pitch letter, creating media kits on a shoestring, building a celebrity image, writing kick-butt news releases, running contests, using polls and surveys, 67 PR tips for speakers, creating an online media room, and much more. The collection is an incredible value.

Gift List Media — This company offers two top media lists: one for the winter holidays and another for the summer (Gift List for Moms, Dads, and Grads). They also offer an online media list (websites and blogs) for the winter holidays. If you want to promote into the gift market, these media lists will help you reach the media that feature gifts of all kinds, not just books. Cost: $349 to $549.

PR Leads Article Marketing Publicity Program — This service submits your articles to hundreds of online article directories, ezines, and other users of articles. A great way to promote your book online. You can do it yourself (using the resources at http://www.bookmarket.com/onlinearticles.htm or by following their Complete A to Z Article System) or by paying them to automate the process for you. Their Serious Article Marketing Publicity Program (14 articles over 12 months) costs $5,000. Their Starter Article Marketing Publicity Program (7 articles over 6 months) costs $2,500. Their Test the Waters Package costs $500 for 1 article.

PR Leads Expert Resource Network — This service provides you with the names and contact info of reporters and editors who are looking for experts and other people to interview for stories, news, etc. You can do a one-month trial for only $99, or a year for $995. I know people who have gotten into major newspapers and magazines using the hot leads this service provides. It's a lot less expensive than hiring a PR service or publicist and probably as effective.

Press Equalizer — This PC software tool by Rod Beckwith and Jeff Alderson allows you to quickly and easily syndicate your press releases to dozens of top online PR directories and free press release distribution services. You could manually submit to dozens of such services by using the ones listed at http://www.bookmarket.com/onlinepr.htm or you can let this software do it for you in minutes. Cost: $97.

Get on Radio Shows Nationwide

Audio Acrobat — You can use this wonderful service to generate podcasts, broadcast your own Internet radio shows, and create other audio content by just making a phone call, recording your talk, and hitting send to syndicate your audio podcast to 27 podcast directories like iTunes. You can also create and send audio or video emails, post audio or video to your website with neat players, and so much more, all for only $19.95 a month. That's an incredible bargain. Sign up for the 30-day free trial today!

RadioPRGuy.com — When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star. Cost: Ranges from as little as $49 for a manual, to $397 for a database of 1,364 top shows sorted into 21 categories, to $997 for the complete package that shows you how to carry out a great national radio campaign. Alex knows his stuff.

Radio/TV Interview Report — If you want to be booked on major radio shows around the country, advertise in this print publication that reaches more than 5,000 of the top radio and TV shows nationwide. Still the best service out there. Recommended. If you sign up for their free RTIR Info Kit, they'll also send you a bonus copy of 39 Ways to Get FREE Publicity as a Guest on Radio/TV Talk Shows Nationwide.

Sabah Radio Shows — Joe Sabah offers a program on how to get on radio talk shows that includes a 19-chapter book, a 60-minute audio tape, and a CD with 1,000+ talk shows. Tell him John Kremer sent you. Cost: $147.

Get on National TV Shows

TVPRGuys.com — If you want to get on top national TV talk shows like Oprah, Good Morning America, Today and Larry King, Bradley Communications offers a directory of the top 240 national TV & cable shows that interview authors and other guests. You not only get contact names, addresses and emails but also detailed profiles on each show including what types of guests they want and the best ways to approach them. A great resource. Cost: $347 to $697, depending on whether or not you want any updates or bonuses.

General Book Marketing / Internet Marketing
Creating Books & Products / Writing & Selling Manuscripts

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