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Below are some of the top media databases and media directories that I have found useful in getting national publicity.
Bacon's Information, see Cision US below.
Book Marketing Update, Bradley Communications, Million Dollar Author Club, 390 Reed Road, P O Box 360, Broomall PA 19008; 484-477-4220; 800-784-4359. This is the latest reincarnation of the Book Marketing Update newsletter from Steve Harrison. Always a great resource for stories on how to get publicity in key media as well as listings of key media: who to contact, how to contact, what they want to see, etc. Really fresh hot leads. Focuses on nonfiction; not as appropriate for fiction. For $1.00 you can get a trial issue plus a free audio copy of an interview with bestselling author Tim Ferriss.
BookEnds Media List Service, Jennifer Stein, BookEnds Consulting, 6605 Baythorne Road, Baltimore MD 21209; 410-602-9220; Fax: 410-602-9227. Email: firstname.lastname@example.org. Offers a personalized media list service to authors and publishers. She has access to detailed information on hundreds of thousands of reporters, columnists, book reviewers, syndicated writers, and more. Each contact name costs $1 with a $200 minimum order. Tell her that I sent you and she'll take another 5% off your order. A good resource for magazine and newspaper editors.
Cision US, 332 S. Michigan Avenue #900, Chicago, IL 60604-4301; 312-922-2400; 800-972-9252; Fax: 312-922-3127. Web: http://research.mediasource.com. Newspaper and magazine lists. Formerly known as Bacon's Information.
FreePublicity.com, Bradley Communications, 390 Reed Road, P O Box 360, Broomall PA 19008; 484-477-4220; 800-784-4359. Want to get on top national TV talk shows like Oprah, Good Morning America, Today and Larry King? Bradley Communications offers a database/directory of the top 240 national TV & cable shows that interview authors and other guests. You not only get contact names, addresses and emails but also detailed profiles on each show including what types of guests they want and the best ways to approach them.
Gift List Media, Amy Bates Stumpf, President, 1711 Lila Lane, La Canada CA 91011; 818-790-0775; Fax: 818-790-0725. Email: email@example.com. Offers two media lists: one for the winter holidays ($449) and another for the summer (Gift List for Moms, Dads, and Grads) for $379.
Gordon's Radio List, William Gordon, North Ridge Books, 71138 Patricia Park Place, Rancho Mirage CA 92270; 949-855-0640; Cell: 949-533-5106; Fax: 949-855-4860. Email: firstname.lastname@example.org. A list of 1,100 locally produced and nationally syndicated radio shows, with show descriptions, URLs, and email address for both hosts and producers. Cost: $349.00.
MediaFinder.com, Trish Hagood, President, Oxbridge Communications, 186 Fifth Avenue, New York NY 10010; 800-955-0231, ext. 222. Email: email@example.com. They offer a keyword search service for $50/month where readers can find names and contact information for periodicals by subject category. Great for sending press releases and for advertising. They have a large database of U.S. and Canadian periodicals - 72,000, including catalogs (many of which are book catalogs and take outside book placements).
My Media Info, Kate Shaw; 888-901-3332. Email: firstname.lastname@example.org. Media dtabases with a la carte packages and flat fee pricing. Offers media contacts data, editorial calendars, social media outreach data, and media monitoring solutions.
Newspapers.com - A directory of newspapers by country and state.
Online Newspapers - A directory of newspapers by country and state.
Pacesetter Publications, Joe Sabah, Sabah and Company, P.O. Box 101330, Denver, CO 80250-1330; 303-722-7200; Fax: 303-733-2626. Email: email@example.com. He sells a program on how to get on radio that includes a 19-chapter book, a 60-minute audio tape, and a CD with 1,000+ talk shows. Tell him John Kremer sent you.
PitchRate.com - The site gets pitches from major media. You can then visit the site and make a pitch to get the journalists' attention. All pitches are rated by journalists visiting the site, so the cream rises to the top.
PressKit 24/7 - Check out their free media lead site at http://www.pitchrate.com (details above). Also, get the Wasabi Publicity PR Cookbook and Bonus Media List for only $47 by clicking on the special code below: http://www.presskit247.com/cmd.asp?Clk=3638040
Radio Locator - A searchable directory of radio stations by location.
RadioPRGuy.com, Alex Carroll, AceCo Publishers, 924 Chapala Street #D, Santa Barbara CA 93101; 805-962-7834; Fax: 805-564-6868. Email: Alex@RadioPublicity.com. Web: http://www.radioprguy.com. Offers a database of radio stations as well as a course on getting publicity via radio phone interviews.
"When you decide that you're ready to start dealing with radio stations directly, get Alex's program. His radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star." - John Kremer
Radio Tower - Search for radio stations by format.
Talkers Directory of Talk Radio, Talkers Magazine, P O Box 60781, Longmeadow MA 01116-0781; 413-567-3189; Fax: 413-567-3168. Email: firstname.lastname@example.org. $95.00. Features the names, addresses, phone, fax, email, and web site info on hundreds of talk stations and individual hosts.
Wooden Horse Magazine Database, Meg Weaver, Publisher, P O Box 53, Astoria OR 97103; 503-338-4300. Email: email@example.com. Their database includes 2,000 consumer and trade magazines in the U.S. and Canada. Designed for freelance writers. $149 for an annual subscription. $1.99 for 24 hours.