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Let me tell you I am hooked! I have been listening to you every time
I get into the car for the past 2 weeks. I eat dinner in the car if I can
because I just want to keep learning. It's terrible. Never did I dream
after 3 years there was so much more to learn. — Beth O'Malley

Dear Book Publisher:

I recently spent three days in Marina del Rey, telling a small group of authors and publishers almost everything I know about book marketing.

I was holding one of my Book Marketing Blast-Off seminars, and for more than fifteen hours I shared with the audience the inside secrets of how other book publishers are selling more books every day — strategies I've uncovered in twenty years of editing the Book Marketing Update newsletter and consulting with hundreds of publishers just like you, including several who've made the New York Times bestseller list.

Many of the strategies and tactics I revealed were things I've learned since writing the last edition of 1001 Ways to Market Your Books.

I wish you could have been there. Whether you're an experienced publisher or a newcomer, I know you would have gone home with dozens of new ideas you could put to work right away to sell more books.

Even though you missed the seminar, you don't have to miss out on the book marketing, publicity and promotion strategies and tactics I shared because we taped the seminar and now you can get the complete audio tapes, workbook and handouts.

With your own copy of the tapes, you'll learn:

• My seven secrets of success in book marketing
• Six ways to create a national bestseller and examples of publishers who used them.
• How I tested two different cover designs for my last book at practically no cost and got feedback from hundreds of people before going to press.
• A trick to get syndicated columnists to write about your book.
• What to do if an editor says "no follow-up calls." What to do if they say they're not interested in your story.
• How to determine the optimal press run for your book.
• What never to put on your book cover.
• How to get national publicity for your books — even when book reviewers aren't interested. Tactics for getting into newspapers, national magazines and on radio/TV.
• How to interest corporations in buying large quantities of your books. Who to contact. What to say.
• Keys to using web sites to sell books.
• Seven formulas for writing press release and examples of ones that worked.
• How to pick the right distributors and wholesalers and pitfalls to avoid. What discounts and terms to offer (and not offer). What to do if you don't like their contracts.
• The best ways to investigate a new potential market for your books.
• How to get famous people to give you testimonial blurbs.
• A strategy for making retailers take you much more seriously.
• How to make friends with journalists and national TV producers (even in New York City!).
• How to get book clubs (there are over 180 of them) to buy your book. What they look for. Errors to avoid.
• An often-forgotten, but key ingredient in making radio interviews pay off.
• How to use direct marketing to sell your books. Expensive mistakes to avoid. How to find the best lists to use.
• Strategies that have worked in getting authors on Oprah, Today, Good Morning America, and other national TV shows.
• How to sell rights to your books — mass-market paperbacks, book clubs, foreign rights, serial rights (both first and second), multimedia and other rights.

You'll get dozens of ideas you can use right away.
Just one insight could help you sell thousands of books
— or avoid a costly mistake.

• Common mistakes almost every publisher makes when selecting covers (and what to do once you've made them).
• How to pick good titles for your books.
• The two levels on which your book must appeal to potential buyers.
• How to open new markets for your books. Who to contact. What to do. Errors to avoid.
• One of the key ways the authors of Chicken Soup for the Soul created excitement for their book.
• How to get mail order catalogs to buy your book.
• My 5x5 matrix marketing system and how to use it to quickly create a tailored marketing plan for your particular book.

And there's much, much more!!! But don't take my word for it. Here's what other publishers who've attended my seminars have to say:

"The seminar was everything we could have hoped for... You did a great job... Besides being a good book marketer, you're a good man... Thanks for your knowledge, wisdom, warmth and sense of humor." — Hal Urban, author, Life's Greatest Lessons, Or 20 Things I Want My Kids to Know

"You're fabulous. I'll never be the same again. Thank you a million times for the opportunity to hang out and learn from you, and for assembling such an interesting mix of information, people and pastries.” — Patt Pugliese, publisher, The Pugliese Group

"The seminar was fantastic. Gene and I learned so much, I swear my brain hurt by the end of the day on Sunday. We are still trying to get organized and priorities our activities... I wanted you to know how much we both enjoyed the three days we spent with you... The information, suggestions, experience that you imparted to us." — Cindy and Eugene Kappler, publishers, SBC Publishing; authors, We're Pregnant

"It was such a wonderful information-packed weekend. It will take me a while to decompress and sort it all out." — Sherri Goodall, author, Notes from the M.O.B.

At $197, the tapes are a bargain since seminar attendees paid $697.00 plus travel and hotel expenses. And, remember, I guarantee the ideas will help you sell many more books. If not, simply return them for a full refund.

Order your set today — and get ready to sell more books than ever.

John Kremer, author,
1001 Ways to Market Your Books