Book Marketing Tip of the Week
February 5, 2007: Educational TV Birthday


In this issue . . .
-- Book Covers: What Has Happened to Good Book Covers?
-- Librarian's Internet Index: Websites you can trust
-- All Books Free: Novels, Children's Books, Short Stories, Poetry
-- Angels Song: Looking for Someone to Sing a Great Song
-- John Kremer Teleseminar on Marketing Books
-- Reader's Success Story: Reader's Digest

Book Covers: What Has Happened to Good Book Covers?
While reading the latest issue of Foreword magazine, I noticed that at least half of the book covers featured in that issue were not up to par. Whether books reviewed or advertised, the covers were not retail-ready.

Even New World Library, who normally does an incredible job of packaging their books, had two books reviewed that had flat, boring, uninteresting covers. What gives? Who was sleeping on the job? Not only with them, but with so many other small publishers as well.

Here look at the two covers from New World Library. Look at how flat and boring they are. Note how the elements of the cover seem to be unrelated. Notice the boring type faces. The way the photos just hang there. I've seen many, many self-published books with better covers than Beyond Knowing. Haven't you?


I asked for feedback on whether or not I was just having a bad night when I first viewed these covers. I called my book cover designer George Foster of Foster Covers. Well, he agreed with me. In addition, he agreed to redesign one of the covers just to help others see the difference between covers pasted together in pieces like the above and a well-designed cover. I like his better. Do you? See below.


Notice how the above cover for The Key highlights the main benefit of the book by showcasing the subtitle (which was lost in the previous version). Notice, also, the gold color, which fits better with the subject. More important, notice how the cover is now integrated. All the parts fit together. The cover looks designed. It looks like the publisher took some time to create a decent book.

Even George's redesign of Beyond Knowing is better, although I'd still like to see more from the design (but George was only working with the elements from the real book cover and had nothing else to work with to make the design better).

To help you decide which cover is best, ask yourself this question: Which book cover would I pick up first? I guarantee you that at least 80% of book browsers would pick up George's covers over the original undesigned covers.

The sad thing is how many other covers in that issue of Foreword were as poor, undesigned, uninteresting, un-pick-up-able (that's a new word I've invented to describe bad covers).

Librarians' Internet Index: Websites you can trust
My website was just featured on this incredible resource website for librarians. Wendy Hyman is the senior editor for this site that received funding from the U.S. Institute of Museum and Library Services and is administered by California librarians. If you know a friendly California librarian, suggest that he or she forward your website to the editors' attentions. You can also suggest a site at:

Note: In accordance with their selection policy, they "do not include sites that are strictly commercial with no freely-accessible information component."

Check out my listing under business at: Maria Brandt, an associate editor of LII, wrote the listing. A friendly librarian who like what I was doing brought the post to my attention.

All Books Free: Novels, Children's Books, Short Stories, Poetry
Check out my new website for giving away free novels, poetry books, children's books, and short story collections. You can find it all here:

You are invited to submit your own books fitting these categories to the site as well -- if you are willing to give your book away for free as an ebook download.

The toughest challenge for a newbie or an unknown author is to get readers to sample your book. The best way to get people to sample your book is by giving it away as a free PDF download. This website is designed to make that easy for you to do.

Most people won't read an entire novel on their computer, but they will sample it. And, if they like it, they will go to or their favorite local bookseller and buy it. Then they will read your book. And, if your book is any good, they'll begin to tell other people about your book. Yippee!

That's how word-of-mouth begins. And, please note, 80% of all books are sold by word-of-mouth. So start yours going today!

Angels Song: Looking for Someone to Sing a Great Song
My friend Tim Peterson tries all sorts of get rich schemes when he should just be writing some more great songs. Can you help him out. Listen to his song here:

Listen to the song. Don't worry about the production or the singing. If you like the song, please pass it on to others. I'm looking to help Tim find a famous country or spiritual singer to sing his song. I'm thinking someone like Carrie Underwood, Garth Brooks, Vince Gill, Trisha Yearwood, etc.

Please help Tim with his true calling as a songwriter. Thanks. Email any tips to me at I'll pass them on to Tim.

Reader's Success Story: Reader's Digest
Keith Ferrazzi, author of Never Eat Alone (a great book if you need help in making connections), was asked by Reader's Digest to write an article about stepping up and being your own life coach to achieve your dreams. It's in the current issue. If you haven't read it yet, you can read it here:

Keith then created a simple online quiz/tool to make it easier for readers to follow through. You can see what he did by going to his website here:

Copyright 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571