Book Marketing Tip of the Week
March 13, 2007:
Good Samaritan Involvement Day
In this issue . . .
-- The Book Marketing Network
-- Sleepytime with Grandpa D Radio Show
-- How to Create a New York Times Bestseller
-- The Polishing Stone
-- The Science of Getting Rich by Wallace D. Wattles
-- Are You Twittering?
-- 45 Tips You Need to Know When Hiring a Publicist
-- MySeniors.com Is Looking for Columnists
-- Mind Gold News, Vol. 4, Issue 13
The Book Marketing Network
Via Ning.com, I've just set up a new social network for book authors,
self-publishers, and book publishers. This free Book Marketing Network
provides blogging capability, book trailers, photo-sharing, and -- most
important of all -- forums for discussing and sharing tips, resources,
success stories, and questions and answers.
I'm the sponsor of this network, but anyone can contribute content. I
don't control it. It's a place for people to share. One of the things I'm
doing on the Book Marketing Network is to share innovative or interesting
book trailers. In fact, just a few days ago, I tested out a system for
creating quick book trailers using PhotoShow.com. It took me just five
minutes to make a short trailer about me. With a little more time, I could
have made a trailer that would actually sell me or my book. There's
another example from an author who use the same website to create
his book trailer -- an effective one I thought. You can see both trailers
That's the URL for this new Book Marketing Network. This is not a
money-making venture for me. It's just a central place where we as
authors and publishers can gather to share information, contacts, tips,
success stories, photos of our books or ourselves (one person put up
beautiful photos from her travel book).
It's all free -- set up by me, but hosted by Ning.com. In fact, if you like
the concept of a Book Marketing Network, you can use Ning.com to set
up your own network for your book or cause. It took me about 15 to 20
minutes to set up the Book Marketing Network. Ning makes it easy to
create, develop, and host such social networks, networks that I think
could replace MySpace for people who are passionate about a specific
Already, in a less than a week, 33 people have joined the Book Marketing
Network -- and that's before I posted this notice here. We could create
a vibrant sharing community here. But it's all up to you to join and get
involved. This isn't my site. It's yours. But I will be active in it.
Sleepytime with Grandpa D Radio Show
This relatively new radio show on KRUU-FM features a friend of mine who
reads children's books while playing soothing music in the background.
My friend, Dick DeAngelis, is looking for more good, short children's books
that are suitable for reading at bedtime. If you have a book you think
would be suitable for his show, call Dick at 641-919-4277 or email him at
You can listen to a stream of his show at http://www.kruufm.com.
To read what Richard Poynder of the Open Radio blog wrote about Dick's
show, see http://poynder.blogspot.com/2007/01/open-radio.html.
How to Create a New York Times Bestseller
On Tuesday, April 10th, 8:00 p.m. Eastern, I'll be hosting a two-hour
teleseminar on how to create a New York Times bestseller. The system
I will be describing on this teleseminar is a proven method of getting a
book on the New York Times bestseller list. During the teleseminar, I'll
be describing a step-by-step method for getting your book on the list
-- and by extension -- onto the front shelves of every bookstore in
If you want to sign up for this step-by-step, full-disclosure seminar, go
On that page are listed all the other bonuses you will received as part of this
This teleseminar will not be a rehash of the talk I've given in the past
on how to create New York Times bestsellers without breaking the
bank. While that talk is filled with great real-world information (and you
will get a free copy of that talk when you sign up for the teleseminar),
it doesn't begin to describe how to create a New York Times bestseller
in less than three weeks. Remember: This is a proven method.
Please note that for those of you who like a lot of hand-holding, there
will a follow-up program for an additional fee. But the teleseminar will
reveal everything you have to know to create a New York Times
bestseller on your own in less than three weeks from the publication of
your book (but, please note, the system takes about six months to
implement and time the promotion and distribution).
The Polishing Stone
I just ran across an interesting newsletter/magazine called The Polishing
Stone. Its motto is: Refining the life you live into the life you love. It
comes out 5 times per year, features a few book reviews, some articles
from authors, and little news bits on environment, improving your life,
whole foods, health, herbal, treading lightly, family life, etc. You can
find out more about it at http://www.polishingstone.org.
It seems very open to books from smaller publishers. Send review copies
and news releases to Lee Revere, Editor, The Polishing Stone, 20104
87th Street SE, Snohomish WA 98290; no public phone number. They
prefer email: firstname.lastname@example.org.
The Science of Getting Rich by Wallace D. Wattles
If you've been watching the phenomenal success of The Secret book
and DVD, you might want to read the book that started it all: The
Science of Getting Rich by Wallace D. Wattles. You can download a free
PDF version of this 1910 classic at http://www.freebooksforall.com.
check out the other great business and self-help titles that are now
free to download there. And, if you want to contribute other ebooks to
this site, it's easy to do. Information on how to do it is on the site.
Are You Twittering
I just discovered an interesting website with lots of activity. It's called
Twitter.com, and it is designed to keep friends and other interested
parties informed about what you are doing -- especially via cell phone
text messages (which you can access either via the website, IM, or your cell phone.
I'm going to use it to let people who become my followers or friends
(two categories in Twitter) -- to let them know whenever I update a
page on my website. As I Twitter, the RSS feed will also be sent to my
website at http://www.bookmarket.com/files.htm (at the bottom of the page).
But the thing that I think is going to be revolutionary is the ability to
let people know where you are at any time during a convention like
BookExpo America. I've set up a page on Twitter to update people for
BookExpo. This way people will be able to find me wherever I am on
the floor of the convention or later during the day. Not just find me,
but also track anyone else who joins the BookExpo page as a friend.
I'm hoping to set up a private timeline just for the event.
If you want to see how this works, you can go to my twitter page at
http://twitter.com/SparkyNM (I decided
to use a nickname so I sound cooler :))
If you want to see what a private timeline might look like, see the one
they set up for SXSW (a music festival currently going on in Austin,
Texas, where a lot of cool music, movie, and technology people are
this weekend). Go to http://sxsw.twitter.com.
45 Tips You Need to Know When Hiring a Publicist
In celebration of their 45th anniversary this month, Planned Television
Arts is offering you a free report featuring 45 tips about what you need
to know as an author when seeking to do your own publicity or when
considering hiring a publicist. To get this free report, simply send an
email to feinblumb@PlannedTVArts.com and put in the subject line:
Free 45 Tips Report.
MySeniors.com Is Looking for Columnists
A new website for people 50 and older -- http://www.myseniors.com
is looking for guest columnists willing to contribute articles of 250 to 500
words in the areas of entertainment, finance, health care, and living
arrangements for seniors. Florence Klein, a 72-year-old, is the editor for
this website. Email her article ideas: email@example.com.
Mind Gold News, Vol. 4, Issue 13
The new issue of Mind Gold News features the following free articles:
Get Your Visitors to Push the Snowball
How to Use Viral Marketing to Blast and Expand Your SalesA
E-Commerce Business Solutions: Do Your Research First
Scope of Internet Marketing in India: Is the Hype for Real?