Book Marketing Tip of the Week
March 13, 2007:
Good Samaritan Involvement Day

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In this issue . . .
-- The Book Marketing Network
-- Sleepytime with Grandpa D Radio Show
-- How to Create a New York Times Bestseller
-- The Polishing Stone
-- The Science of Getting Rich by Wallace D. Wattles
-- Are You Twittering?
-- 45 Tips You Need to Know When Hiring a Publicist
-- MySeniors.com Is Looking for Columnists
-- Mind Gold News, Vol. 4, Issue 13

The Book Marketing Network
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Via Ning.com, I've just set up a new social network for book authors, self-publishers, and book publishers. This free Book Marketing Network provides blogging capability, book trailers, photo-sharing, and -- most important of all -- forums for discussing and sharing tips, resources, success stories, and questions and answers.

I'm the sponsor of this network, but anyone can contribute content. I don't control it. It's a place for people to share. One of the things I'm doing on the Book Marketing Network is to share innovative or interesting book trailers. In fact, just a few days ago, I tested out a system for creating quick book trailers using PhotoShow.com. It took me just five minutes to make a short trailer about me. With a little more time, I could have made a trailer that would actually sell me or my book. There's another example from an author who use the same website to create his book trailer -- an effective one I thought. You can see both trailers at http://bookmarket.ning.com.

That's the URL for this new Book Marketing Network. This is not a money-making venture for me. It's just a central place where we as authors and publishers can gather to share information, contacts, tips, success stories, photos of our books or ourselves (one person put up beautiful photos from her travel book).

It's all free -- set up by me, but hosted by Ning.com. In fact, if you like the concept of a Book Marketing Network, you can use Ning.com to set up your own network for your book or cause. It took me about 15 to 20 minutes to set up the Book Marketing Network. Ning makes it easy to create, develop, and host such social networks, networks that I think could replace MySpace for people who are passionate about a specific topic.

Already, in a less than a week, 33 people have joined the Book Marketing Network -- and that's before I posted this notice here. We could create a vibrant sharing community here. But it's all up to you to join and get involved. This isn't my site. It's yours. But I will be active in it.

Sleepytime with Grandpa D Radio Show
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This relatively new radio show on KRUU-FM features a friend of mine who reads children's books while playing soothing music in the background. My friend, Dick DeAngelis, is looking for more good, short children's books that are suitable for reading at bedtime. If you have a book you think would be suitable for his show, call Dick at 641-919-4277 or email him at dickd@deangelis.net.

You can listen to a stream of his show at http://www.kruufm.com.

To read what Richard Poynder of the Open Radio blog wrote about Dick's show, see http://poynder.blogspot.com/2007/01/open-radio.html.

How to Create a New York Times Bestseller
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On Tuesday, April 10th, 8:00 p.m. Eastern, I'll be hosting a two-hour teleseminar on how to create a New York Times bestseller. The system I will be describing on this teleseminar is a proven method of getting a book on the New York Times bestseller list. During the teleseminar, I'll be describing a step-by-step method for getting your book on the list -- and by extension -- onto the front shelves of every bookstore in America.

If you want to sign up for this step-by-step, full-disclosure seminar, go to http://www.bookmarket.com/nytbests.htm. On that page are listed all the other bonuses you will received as part of this teleseminar program.

This teleseminar will not be a rehash of the talk I've given in the past on how to create New York Times bestsellers without breaking the bank. While that talk is filled with great real-world information (and you will get a free copy of that talk when you sign up for the teleseminar), it doesn't begin to describe how to create a New York Times bestseller in less than three weeks. Remember: This is a proven method.

Please note that for those of you who like a lot of hand-holding, there will a follow-up program for an additional fee. But the teleseminar will reveal everything you have to know to create a New York Times bestseller on your own in less than three weeks from the publication of your book (but, please note, the system takes about six months to implement and time the promotion and distribution).

The Polishing Stone
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I just ran across an interesting newsletter/magazine called The Polishing Stone. Its motto is: Refining the life you live into the life you love. It comes out 5 times per year, features a few book reviews, some articles from authors, and little news bits on environment, improving your life, whole foods, health, herbal, treading lightly, family life, etc. You can find out more about it at http://www.polishingstone.org.

It seems very open to books from smaller publishers. Send review copies and news releases to Lee Revere, Editor, The Polishing Stone, 20104 87th Street SE, Snohomish WA 98290; no public phone number. They prefer email: submissions@polishingstone.org.

The Science of Getting Rich by Wallace D. Wattles
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If you've been watching the phenomenal success of The Secret book and DVD, you might want to read the book that started it all: The Science of Getting Rich by Wallace D. Wattles. You can download a free PDF version of this 1910 classic at http://www.freebooksforall.com.

Also check out the other great business and self-help titles that are now free to download there. And, if you want to contribute other ebooks to this site, it's easy to do. Information on how to do it is on the site.

Are You Twittering
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I just discovered an interesting website with lots of activity. It's called Twitter.com, and it is designed to keep friends and other interested parties informed about what you are doing -- especially via cell phone
text messages (which you can access either via the website, IM, or your cell phone.

I'm going to use it to let people who become my followers or friends (two categories in Twitter) -- to let them know whenever I update a page on my website. As I Twitter, the RSS feed will also be sent to my website at http://www.bookmarket.com/files.htm (at the bottom of the page).

But the thing that I think is going to be revolutionary is the ability to let people know where you are at any time during a convention like BookExpo America. I've set up a page on Twitter to update people for BookExpo. This way people will be able to find me wherever I am on the floor of the convention or later during the day. Not just find me, but also track anyone else who joins the BookExpo page as a friend. I'm hoping to set up a private timeline just for the event.

If you want to see how this works, you can go to my twitter page at http://twitter.com/SparkyNM (I decided to use a nickname so I sound cooler :))

If you want to see what a private timeline might look like, see the one they set up for SXSW (a music festival currently going on in Austin, Texas, where a lot of cool music, movie, and technology people are
this weekend). Go to http://sxsw.twitter.com.

45 Tips You Need to Know When Hiring a Publicist
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In celebration of their 45th anniversary this month, Planned Television Arts is offering you a free report featuring 45 tips about what you need to know as an author when seeking to do your own publicity or when considering hiring a publicist. To get this free report, simply send an email to feinblumb@PlannedTVArts.com and put in the subject line: Free 45 Tips Report.

MySeniors.com Is Looking for Columnists
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A new website for people 50 and older -- http://www.myseniors.com is looking for guest columnists willing to contribute articles of 250 to 500 words in the areas of entertainment, finance, health care, and living arrangements for seniors. Florence Klein, a 72-year-old, is the editor for this website. Email her article ideas: fcklein@aol.com.

Mind Gold News, Vol. 4, Issue 13
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The new issue of Mind Gold News features the following free articles:

Get Your Visitors to Push the Snowball
How to Use Viral Marketing to Blast and Expand Your SalesA
E-Commerce Business Solutions: Do Your Research First
Scope of Internet Marketing in India: Is the Hype for Real?


Copyright 2008 by John Kremer
Email: JohnKremer@bookmarket.com

Open Horizons, P O Box 2887, Taos NM 87571