Book Marketing Tip of the Week
April 10, 2007: National Siblings Day,
Crossword Puzzle Book
God Holds Up Traffic Day, Mommy Magic Day
In this issue . . .
-- Teaching Tolerance magazine
-- Paste magazine
-- How to Create a New York Times Bestseller
-- Civil Liberties newsletter
-- The Caravan Project
-- A note on magazines and newspapers
Teaching Tolerance magazine
Teaching Tolerance, Southern Poverty Law Center, 400 Washington
Avenue, Montgomery AL 36104; Fax: 334-956-8484. Web:
http://www.tolerance.org (spring 2007).
Teaching Tolerance is a twice-yearly teacher's magazine about civil
rights, prejudice, gender equality, etc. Their Teaching Tools section
features notes about 40 titles, including Delivering Justice, A History of
the Romani People, Lucha Libre, The Happiest Tree, Picture Perfect,
Poetry Aloud Here!, Service Learning in Grades K-8, Teacher Education
for Democracy and Social Justice, The Goat Lady, The Color of Success,
Respect: A Girl's Guide, Gutsy Girls, Notable Women Artists, Counting
Coup, The Wall on 7th Street, Standing Against the Wind, and more.
- Brian Willoughby, Editor
- Camille Jackson, Writer. Wrote an article on school health foods based
on Marilyn Wann's Fat!So? Because You Don't Have to Apologize for
Your Size. The article also featured Eric Oliver's Fat Politics,
Kathy Kater's Real Kids Come in All Sizes, and Frances Berg's Children and
Teens Afraid to Eat.
- Carrie Killman, Writer. Wrote an article on gay/lesbians in schools which
feature GLBTQ: The Survival Guide for Queer and Questioning Teens in the Resources box.
- Dana Williams, Parenting Columnist. Email: email@example.com.
- Colleen O'Brien, Curriculum Specialist
- Paul Gorski, author of Multicultural Education and the Internet, wrote an
article on poverty, which featured the following books: Ruby Payne's A
Framework for Understanding Poverty, Richard Rothstein's Class and
Schools, Ellen Brantlinger's Dividing Classes, Chuck Collins and Felice
Yeskel's Economic Apartheid in America, Herbert Gans' The War Against
the Poor, Valerie Poskow's The Public Assault on America's Children,
Jeannie Oakes' Keeping Track: How Schools Structure Inequality, and
Jonathan Kozol's The Shame of a Nation.
Paste is a monthly music magazine which covers most genres of music.
They review albums, some movies, books, games, and performing artists.
Its motto is: Signs of life in music, film and culture. Send info to the
editors at Paste, Paste Media Group, P O Box 1606, Decatur GA 30031;
404-207-1200; Fax: 404-378-8872. Email: firstname.lastname@example.org.
Web: http://www.pastemagazine.com (March 2007 issue). Their March 2007 issue featured a note about Kara Zuaro's I Like Food,
Food Tastes Good cookbook.
- Josh Jackson, Editor-in-Chief
- Charles McNair, Book Editor. Send review copies to him. He reviewed
Ravi Howard's novel Like Trees, Walking. Freelance writers reviewed
the following novels: Larry Brown's A Miracle of Catfish, Joshua Ferris'
Then We Came to the End, and Nathanael West's A Cool Million.
Writers also reviewed John Sellers' Perfect from Now on: How Indie
Rock Saved My Life, John Kruth's To Live's a Fly: The Ballad of the
Late, Great Townes Van Zandt, Bob Tarte's Fowl Weather (about
sheltering animals in his house), Kevin Sessums' Mississippi Sissy, and
John McNally's When I Was a Loser: True Stories of (Barely) Surviving
High School by Today's Top Writers.
- Jason Killingsworth, Music Editor
- Tim Regan-Porter, Film Editor
- Chris Dahlen, Games Editor
- Austin Rey, Web Editor
- Jared Wells, Podcast Producer
- Geoffrey Himes, Senior Contributing Editor. He is a contributor to four books on music and musicians.
- Andria Lisle wrote an article on Southern cuisine which featured several
Southern books: Building Houses out of Chicken Legs, The Lee Bros.
Southern Cookbook, and Southern Belly.
- Michael Parker, author of four novels, reviewed Jonathan Lethem's You Don't Love Me Yet.
How to Create a New York Times Bestseller
On Tuesday, May 8th, 8:00 p.m. Eastern, I'll be hosting a two-hour teleseminar on how to create a New York Times bestseller. The system
I will be describing on this teleseminar is a proven method of getting a
book on the New York Times bestseller list. During the teleseminar, I'll
be describing a step-by-step method for getting your book on that list
-- and by extension -- onto the front shelves of every bookstore in
America. Front and center, discounted, prime placement -- all yours for the asking.
The New York Times doesn't want me teaching this system. They like to
think that no one can influence their bestsellers list, but the truth is that
the big publishers do it all the time. The system I will be teaching doesn't
require that you be a big publisher, but it does require an integrated
marketing plan, some additional cash, and a lot of time to do it right.
It is a system even the big publishers could learn from. How do I know?
Because, even with $100,000+ marketing budgets, the New York
publishers only succeed in creating bestsellers about one out of four
times (from their A-list titles that they try to make bestsellers). My
system can be carried out for as little as $3,000 on up to about $25,000.
You can spend more, but you don't need to.
If you believe that your book deserves to be on the New York Times
bestseller list, then you need to hear this teleseminar. Sign up at:
When you sign up for this teleseminar, you'll also be able to listen in
on the teleseminar again on May 6th. Plus you'll get recordings of both
seminars. May 6th will be the last time I give this seminar.
Civil Liberties newsletter
Civil Liberties is the newsletter of the American Civil Liberties Union. They
review about one book per issue. Their winter 2007 issue featured a
review of Woody Klein's Liberties Lost (about the ACLU). I'm not sure
what other sort of books they would be interested in. But check out
their website to see what political and social issues they care about.
Send information to Civil Liberties, Communications Department, American
Civil Liberties Union, 125 Broad Street, 18th Floor, New York NY 10004;
212-549-2500. Web: http://www.aclu.org.
The Caravan Project - a partnership of publishers and booksellers
The Caravan Project is a partnership between a number of nonprofit
book publishers, eight independent bookstores, and ten Borders stores
that features selected books as printed, POD, ebook, chapter ebook,
and digital audio editions. Titles come from Beacon Press, Island Press,
University of Minnesota Press, Columbia University Press, and more.
The independent booksellers include Vroman's, Tattered Cover, Books &
Books, Northshire, Just Books, RJ Julia, The Book Stall at Chestnut Court,
and Politics & Prose.
Funded by the MacArthur Foundation, it's goal is to increase the sale
and accessibility of serious nonfiction books. Check out their website at
http://www.caravanbooks.org for more details.
A note on magazines and newspapers
Note: All listings of magazines and newspapers in this free newsletter
are drawn from listings in actual issues. In last week's issue of this
newsletter I noted that writer Molly Ivins was a contributing editor to
Progressive magazine. Well, the issue I was working from was November
2006. Whoops. As several readers have noted, Molly Ivins died in
January of this year.
When I note book authors who have written for magazines, I mention
them to demonstrate which magazines use contributions from book
authors. Contributing articles or columns is one of the ways to be
featured in publications as an author (the others being interviews,
reviews, excerpts, first serials, and expert quotations).