Book Marketing Tip of the Week
April 10, 2007: National Siblings Day,
Crossword Puzzle Book Birthday,
God Holds Up Traffic Day, Mommy Magic Day


In this issue . . .
-- Teaching Tolerance magazine
-- Paste magazine
-- How to Create a New York Times Bestseller
-- Civil Liberties newsletter
-- The Caravan Project
-- A note on magazines and newspapers

Teaching Tolerance magazine
Teaching Tolerance, Southern Poverty Law Center, 400 Washington Avenue, Montgomery AL 36104; Fax: 334-956-8484. Web: (spring 2007). Teaching Tolerance is a twice-yearly teacher's magazine about civil rights, prejudice, gender equality, etc. Their Teaching Tools section features notes about 40 titles, including Delivering Justice, A History of the Romani People, Lucha Libre, The Happiest Tree, Picture Perfect, Poetry Aloud Here!, Service Learning in Grades K-8, Teacher Education for Democracy and Social Justice, The Goat Lady, The Color of Success, Respect: A Girl's Guide, Gutsy Girls, Notable Women Artists, Counting Coup, The Wall on 7th Street, Standing Against the Wind, and more.

  • Brian Willoughby, Editor
  • Camille Jackson, Writer. Wrote an article on school health foods based on Marilyn Wann's Fat!So? Because You Don't Have to Apologize for Your Size. The article also featured Eric Oliver's Fat Politics, Kathy Kater's Real Kids Come in All Sizes, and Frances Berg's Children and Teens Afraid to Eat.
  • Carrie Killman, Writer. Wrote an article on gay/lesbians in schools which feature GLBTQ: The Survival Guide for Queer and Questioning Teens in the Resources box.
  • Dana Williams, Parenting Columnist. Email:
  • Colleen O'Brien, Curriculum Specialist
  • Paul Gorski, author of Multicultural Education and the Internet, wrote an article on poverty, which featured the following books: Ruby Payne's A Framework for Understanding Poverty, Richard Rothstein's Class and Schools, Ellen Brantlinger's Dividing Classes, Chuck Collins and Felice Yeskel's Economic Apartheid in America, Herbert Gans' The War Against the Poor, Valerie Poskow's The Public Assault on America's Children, Jeannie Oakes' Keeping Track: How Schools Structure Inequality, and Jonathan Kozol's The Shame of a Nation.

Paste magazine
Paste is a monthly music magazine which covers most genres of music. They review albums, some movies, books, games, and performing artists. Its motto is: Signs of life in music, film and culture. Send info to the editors at Paste, Paste Media Group, P O Box 1606, Decatur GA 30031; 404-207-1200; Fax: 404-378-8872. Email: Web: (March 2007 issue). Their March 2007 issue featured a note about Kara Zuaro's I Like Food, Food Tastes Good cookbook.

  • Josh Jackson, Editor-in-Chief
  • Charles McNair, Book Editor. Send review copies to him. He reviewed Ravi Howard's novel Like Trees, Walking. Freelance writers reviewed the following novels: Larry Brown's A Miracle of Catfish, Joshua Ferris' Then We Came to the End, and Nathanael West's A Cool Million. Writers also reviewed John Sellers' Perfect from Now on: How Indie Rock Saved My Life, John Kruth's To Live's a Fly: The Ballad of the Late, Great Townes Van Zandt, Bob Tarte's Fowl Weather (about sheltering animals in his house), Kevin Sessums' Mississippi Sissy, and John McNally's When I Was a Loser: True Stories of (Barely) Surviving High School by Today's Top Writers.
  • Jason Killingsworth, Music Editor
  • Tim Regan-Porter, Film Editor
  • Chris Dahlen, Games Editor
  • Austin Rey, Web Editor
  • Jared Wells, Podcast Producer
  • Geoffrey Himes, Senior Contributing Editor. He is a contributor to four books on music and musicians.
  • Andria Lisle wrote an article on Southern cuisine which featured several Southern books: Building Houses out of Chicken Legs, The Lee Bros. Southern Cookbook, and Southern Belly.
  • Michael Parker, author of four novels, reviewed Jonathan Lethem's You Don't Love Me Yet.

How to Create a New York Times Bestseller
On Tuesday, May 8th, 8:00 p.m. Eastern, I'll be hosting a two-hour teleseminar on how to create a New York Times bestseller. The system I will be describing on this teleseminar is a proven method of getting a book on the New York Times bestseller list. During the teleseminar, I'll be describing a step-by-step method for getting your book on that list -- and by extension -- onto the front shelves of every bookstore in America. Front and center, discounted, prime placement -- all yours for the asking.

The New York Times doesn't want me teaching this system. They like to think that no one can influence their bestsellers list, but the truth is that the big publishers do it all the time. The system I will be teaching doesn't require that you be a big publisher, but it does require an integrated marketing plan, some additional cash, and a lot of time to do it right.

It is a system even the big publishers could learn from. How do I know? Because, even with $100,000+ marketing budgets, the New York publishers only succeed in creating bestsellers about one out of four times (from their A-list titles that they try to make bestsellers). My system can be carried out for as little as $3,000 on up to about $25,000. You can spend more, but you don't need to.

If you believe that your book deserves to be on the New York Times bestseller list, then you need to hear this teleseminar. Sign up at:

When you sign up for this teleseminar, you'll also be able to listen in on the teleseminar again on May 6th. Plus you'll get recordings of both seminars. May 6th will be the last time I give this seminar.

Civil Liberties newsletter
Civil Liberties is the newsletter of the American Civil Liberties Union. They review about one book per issue. Their winter 2007 issue featured a review of Woody Klein's Liberties Lost (about the ACLU). I'm not sure what other sort of books they would be interested in. But check out their website to see what political and social issues they care about.

Send information to Civil Liberties, Communications Department, American Civil Liberties Union, 125 Broad Street, 18th Floor, New York NY 10004; 212-549-2500. Web:

The Caravan Project - a partnership of publishers and booksellers
The Caravan Project is a partnership between a number of nonprofit book publishers, eight independent bookstores, and ten Borders stores that features selected books as printed, POD, ebook, chapter ebook, and digital audio editions. Titles come from Beacon Press, Island Press, University of Minnesota Press, Columbia University Press, and more.

The independent booksellers include Vroman's, Tattered Cover, Books & Books, Northshire, Just Books, RJ Julia, The Book Stall at Chestnut Court, and Politics & Prose.

Funded by the MacArthur Foundation, it's goal is to increase the sale and accessibility of serious nonfiction books. Check out their website at for more details.

A note on magazines and newspapers
Note: All listings of magazines and newspapers in this free newsletter are drawn from listings in actual issues. In last week's issue of this newsletter I noted that writer Molly Ivins was a contributing editor to Progressive magazine. Well, the issue I was working from was November 2006. Whoops. As several readers have noted, Molly Ivins died in January of this year.

When I note book authors who have written for magazines, I mention them to demonstrate which magazines use contributions from book authors. Contributing articles or columns is one of the ways to be featured in publications as an author (the others being interviews, reviews, excerpts, first serials, and expert quotations).

Copyright 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571