Book Marketing Tip of the Week
April 17, 2007:
Daffy Duck's Birthday
Stone Soup for the World Day
In this issue . . .
-- ABA Journal
-- reviews and distribution
-- National Parks magazine
-- BlueRectangle's Book Reviews via video
-- Christian Work at Home Moment talk radio
-- Book Marketing Network and Blogs
-- Another great book trailer
This lawyer's magazine is the monthly journal of the American Bar
Association. Send information to the ABA Journal, American Bar
Association, 321 N Clark Street, Chicago IL 60610; 312-988-6018;
Fax: 312-988-6014. Email: firstname.lastname@example.org. Press releases
email: email@example.com. Web:
Reviews and Distribution
Question: Are you aware that Shelf Awareness will not review any
books from a publisher that does not have a distributor? They were
going to review a galley I sent them and when they looked up our
distributor, they canceled the review. The more I learn about this
business the angrier I get. And no one tells the truth about it all. You
have to learn it from the back tables. I spent a small fortune this year
in galleys only to find out that this is normal procedure and it sucks.
John's Answer: I apologize if I have not made this clear in my book.
You can't expect any legitimate reviewer to review a book that does
not have distribution -- at least not reviewers who are reviewing for
the bookstore market like Shelf Awareness, Publishers Weekly, etc.
But that doesn't mean that there aren't many other venues for reviews,
interviews, book excerpts, etc. Look for those websites, bloggers,
and magazines that are targeting your potential audience. Go for them.
Stop trying to get reviewed in magazines that couldn't care less. Sorry,
I know that's blunt, but practical.
I know many books that have sold hundreds of thousands of copies and
were never reviewed in any major magazine, showcased on any TV
show, etc. Their authors and publishers found other ways to make sales and get noticed.
National Parks magazine
This quarterly magazine is published by the National Parks Conservation
Association, Circulation: 290,000. The winter 2006 issue featured an
excerpt from Ruth Rudner and David Muench's Our National Parks.
Send review copies to National Parks, Linda Rancourt, Editor-in-Chief,
1300 19th Street NW #300, Washington DC 20036; 202-223-6722.
Email: firstname.lastname@example.org. Web:
BlueRectangle's Book Reviews via video
BlueRectangle.com, a website hosted by Pacific Book Exchange, features
reviews of books by consumers via video. For example, see one woman's
review of The Tipping Point by Malcolm Gladwell:
Reviewers currently are taped only at their Oakland, California offices.
Anyone can contribute reviews if they will be in the area. To contribute
a review, email email@example.com.
Here are a few Q&As from their website:
Q. If I wrote a book, can I review my own book?
A. Yes, if you think it's bad. We may be adding an author interview
section, which would be a more wide-ranging interview. Not just about
one book. So, please feel free to write us if you're an author and would like to be interviewed.
Q. Can I put this content on my own site?
A. You can't copy it without our written permission, but you can become
an affiliate for no cost. We will provide you with an account and some
code that plugs into your site so you can offer your own section of
video book reviews. The reviews change automatically everyday, so
your site will always be dynamic with five fresh new video reviews.
If you have other questions, call them at 800-350-7754, ext. 201, or
check out their website at http://www.bluerectangle.com.
Pacific Book Exchange is an online bookseller of used books. They buy
and sell such books, no charge for shipping. If you have books to sell,
you just enter the ISBN numbers and they will send you a postage-paid
mailing label to ship them the books. They pay for the books after they
receive them. Their packing list will specify what they are willing to pay for the used books.
Christian Work at Home Moment talk radio
This Internet radio show and podcast, hosted by Jill Hart, features
successful work-at-home moms, internet marketers, and authors who
share tips on building and marketing a business. For more details about
the show, see
To book a guest spot, email Jill at Jill@cwahm.com.
Book Marketing Network and Blogs
If you haven't joined the Book Marketing Network yet, you're missing
out on a lot of good content and some great resource people. Join the
social network for book authors, publishers and self-publishers now at:
http://bookmarket.ning.com. Note: This is a non-commercial website
designed to facilitate sharing ideas, resources, and success stories.
There are 183 people on the network right now!
Also, if you don't read my Book Marketing Bestsellers blog on a
regular basis, you are also missing out on some great ideas. Here are a few recent blog posts:
Need a Website? Here's a Simple Way:
Distribution with Bookstores:
The best author website I've seen in a long, long time:
In Praise of a Blank Cover:
M-Books: Mobile books from Moka.com:
Mashable.com social networking news:
Another great book trailer
Micheal Lane just sent me a link to a book video he created to promote
his new inspirational novel, The Wisdom of Yawdy Rum. Check it out.
Nicely done. Web: http://www.micheallane.com/Yawdys-wisdom.html.