Book Marketing Tip of the Week
May 8, 2007: Mad Magazine Birthday


In this issue . . .
-- PR Week magazine
-- Time Out for New York Kids magazine
-- Living Traditions magazine
-- Liberal Opinion Week
-- Fishbowl LA
-- A great book trailer

PR Week magazine - Novelists: READ THIS ENTRY!
PR Week is the weekly newsmagazine for the public relations industry. There are a number of opportunities for book and author notice within its pages. Send information or queries to the appropriate editor in care of PR Week, 114 West 26th Street, 3rd Floor, New York NY 10001; 646-638-6000; Fax: 646-638-6115. Email: Web:

  • Julia Hood, Editor-in-Chief; 646-638-6031.
  • Erica Iacono, Features Editor; 646-638-6102. Email:
  • Keith O'Brien, News Editor & Editor; 646-638-6036. Email: Keith looks for interesting news, but also accepts opinion pieces. In April, Dan Gillmor, author of We the Media: Grassroots Journalism, wrote an opinion piece about blog conduct.
  • Irene Chang, Editorial Assistant, PR Toolbox; 646-638-6030. Email: This section answers reader questions. They are always looking for experts to answer questions and suggest topics. Previous questions have included: Are HTML news releases still effective? Is it worth pitching news to college newspapers?
  • Hamilton Nolan, Reporter; 646-638-6032. He did a story on John Shors's promotion to reading groups for his novel, Beneath a Marble Sky. The key component of his campaign was to publish a letter on the back page of his book inviting book clubs to ask him to speak at their meetings. He printed his personal email address to get their attention. Over the past six months, he has spoken to almost 500 book clubs. And his personal promotion got him spots on the CBS Evening News, NPR, and Newsweek.
  • Celeste Altus, Bay Area Bureau Chief; 952-465-4242. She did a story on the publicity and Internet campaign for Robert Sutton's book, The No Asshole Rule.
  • Randi Schmetzer, Los Angeles Bureau Chief; 213-706-2197. He wrote a story about Cagney & Lacey ... and Me by producer Barney Rosenzweig that featured several quotes from Penny Sansevieri of Author Marketing Experts, who is handling the PR campaign for the book and the 25th anniversary for the TV show.
  • Ted McKenna, Washington DC Bureau Chief; 202-248-6626

Time Out for New York Kids magazine
Rory Halperin is the senior editor for Time Out for New York Kids, a monthly magazine for kids and their parents. She prefers to be contacted via email with stories, events, and products that might interest her New York audience. Email: Web:

Living Traditions magazine
Living Traditions is an Australian magazine focused on self-help, new age, spiritual, health, psychology, and related subjects. You can contact them through Living Traditions Magazine, P O Box 492, Armidale NSW 2350, Australia; 02-6772-6412. Email:

Liberal Opinion Week
This weekly publication features reprints of current syndicated liberal editorial commentary, including some excerpts from books. Featured commentators include Bill Press, author of How the Republications Stole Religion; Jules Witcover, author of The Making of an Ink-Stained Wretch; Walter Brasch, author of America's Unpatriotic Acts; Jim Hightower, author of Thieves in High Places; Norman Soloman, author of War Made Easy; and Gene Lyons, co-author of The Hunting of the President.

If you have an excerpt of liberal political or social commentary, send it to Liberal Opinion Week, Regina Huelman, Managing Editor, P O Box 606, Hampton IA 50441-0606; 800-338-9335. Email: Web:

Fishbowl LA
Fishbowl LA is the media news and gossip blog featured in MediaBistro online. Kate Coe is the co-editor of this blog. She loves to get advance notice of magazine stories, book deals, movie deals, etc. She prefers short, crisp emails: Web:

A great book trailer
Enjoy this wonderful book trailer, made with Camtasia:

Copyright 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571