Book Marketing Tip of the Week
May 14, 2007: Associated Press Birthday,
Skylab Birthday, Jamestown Landing Day


In this issue . . .
-- Details magazine
-- Marketing Sherpa winners!
-- Guitar Teacher magazine
-- Blogger & Podcaster magazine
-- OnEarth magazine
-- O, The Oprah Magazine

“My 11-year-old daughter has just published her book and I just received this newsletter for the first time. I wanted to thank you! In the past hour, because of this newsletter, I have taken 6 action steps to help market her book. I'm excited! Thanks!” -- a reader of the last issue

101 Unusual Ways to Market Your Books
I'm compiling a new book on unusual ways to market your books that will feature stories from authors and publishers on successful unusual ways to market your books. If you have a great story to share, email it to me at Attn: 101 Unusual Ways.

I've already started writing this book, but I want more great stories.

Details magazine
Details is a monthly men's fashion magazine. Send info to the editors at Details, Conde Nast Publications, 750 Third Avenue, New York NY 10017. Email: Web: Their Know & Tell section (numbers, nomenclature, and news for the
conspicuously clued-in) featured a stat from Stephen Unwin's The Probability of God (6/04).

  • Daniel Peres, Editor-in-Chief
  • Alex Bhattacharji, Articles Editor
  • Nicole Vecchiarelli, Entertainment Director
  • Matthew Edelstein, Fashion Editor
  • Katherine Wheelock, Features Editor
  • Erica Cerulo, Online Editor
  • Timothy Hodler, Research Director. Reviewed Russian Criminal Tattoo Encyclopedia by Danzig Baldeyev and Sergey Vasiliev and Chuck Palahniuk's Stranger Than Fiction. The Buzz book was David Foster Wallace's short story collection Oblivion: Stories (6/04). Wrote a short note about novelist Jim Crace (4/07). Their Words section featured the following book reviews: A.M Homes's The Mistress's Daughter, Nathan Englander's The Ministry of Special Cases, Jabari Asim's The N Word,
    Steven Hall's The Raw Shark Texts, Boris Mikhailov's Yesterday's Sandwich, and Primo Levi's A Tranquil Star (4/07).
  • Todd Pruzan, Senior Editor. Featured a short interview of Will Self (11/06). Reviewed Gore Vidal's United States: Essays 1952-1992; Tom Sachs, edited by Germano Celant; Daniel Kehlmann's Measuring the World; T. J. Parsell's Fish: A Memoir of a Boy in a Man's Prison; and Bob Schott's Schott's Almanac 2007 (11/06).
  • Clive Thompson, Contributing Editor, Art. In a column on art auctions, he quoted Richard Polsky, author of I Bought Andy Warhol (6/04).
  • Michael Chabon, Contributing Editor. Author of The Amazing Adventures of Kavalier & Clay and The Yiddish Policeman's Union.

Marketing Sherpa winners!
Congratulations to the following five people, who each won a copy of the 6th edition of 1001 Ways to Market Your Books through the free offer I made in the Marketing Sherpa ezine.

  • Ursula Chan, Kodak, Emeryville, CA
  • Keith Finnegan, Zondervan, Grand Rapids, MI
  • Sara Kogon, West 44, Atlanta, GA
  • Ari Osur, Epsilon, New York, NY
  • David Turner, Euro-Lax GmbH, Aachen, GERMANY

Marketing Sherpa offers five free copies of a different marketing book in each issue. You might make a similar offer to a popular ezine in your field. Suggest that they offer three to five copies of your book to their readers. It's a great way to get featured in an ezine with a dynamic description of your book.

Guitar Teacher magazine
Guitar Teacher is a quarterly magazine for guitar teachers. This company also publishes Acoustic Guitar and Play Guitar! magazines. Send info to Guitar Teacher, String Letter Publishing, P O Box 767, San Anselmo CA 94979 (UPS: 255 West End Avenue, San Rafael CA 94901); 415-485-6946; Fax: 415-485-0831. Email: Web: (spring 2007).

Their New Releases sections features new books, DVDs, etc., including Technique Exercises for Guitar, Jazz Guitar: Organ Trio Blues, Music Theory: A Practical Guide for All Musicians, Fiddler Tunes for Flatpickers, The Mike Marshall Collection, Ralph Towner: Solo Guitar Works, The Ultimate White Pages, and Chord-Tone Soloing.

  • Jeffrey Pepper Rodgers, Editor
  • Jason Garoian, Assistant Editor

Blogger & Podcaster magazine
Blogger & Podcaster is a new monthly magazine focused on teaching serious podcasters and bloggers how to capitalize creatively and financially from their work. As Larry Genkin, the publisher notes, "There are two things holding back the industry: helping practitioners to earn a full-time living from their craft and providing vendors a cost effective vehicle to communicate with and generate significant sales from bloggers and podcasters. We aim to help the industry on both fronts."

Contact one of the following editors if you have a story that would interest them. Send info to Blogger & Podcaster, Larstan Publishing, 10604 Outpost Drive, Potomac MD 20878. Web:

  • Anne Saita, Editor-in-Chief; 240-396-0007, ext. 904. Email:
  • Shelly Brisbin, Managing Editor; 240-396-0007, ext. 903. Email:
  • Articles and columns are created primarily by those on the frontlines. Monthly columnists include:
    Tee Morris, author of Podcasting for Dummies
    Shel Israel, co-author of Naked Conversations
    Paul Colligan, co-author of The Business Podcasting Bible
    Rob Walch, co-author of Tricks of the Podcasting Masters

The magazine comes in three formats: a print publications for $79 per year, a free podcast version, and a free digital version with embedded audio and video.

OnEarth magazine
OnEarth is a the quarterly publication of the Natural Resources Defense Council, with a focus on environmental issues. Send review copies and other correspondence to the editors at OnEarth, Natural Resources Defense Council, 40 West 20th Street, New York NY 10011; 212-727-2700. Email: Web: NRDC has 650,000 members. The magazine features books from its editors and contributors (spring 2007).

  • Douglas Barasch, Editor-in-Chief
  • George Black, Articles Editor. Reviewed David Gessner's Soaring with Fidel: An Osprey Odyseey from Cape Cod to Cube and Beyond.
  • Ian Wilker, New Media Editor
  • Elizabeth Kolbert, author of Field Notes from a Catastrophe, reviewed two books: Rachel Carson's Silent Spring and Courage for the Earth.
  • Sharman Apt Russell reviewed Amy Stewart's Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers.
  • Peter Canby, author of The Heart of the Sky, wrote an article on the U.S. Navy and whales.
  • Bill McKibben, Contributing Editor, is author of Deep Economy.

O, The Oprah Magazine
O, The Oprah Magazine, 300 West 57th Street, 36th Floor, New York NY 10019-37415; 212-903-5366 and 212-903-6187; Fax: 212-977-1947; Letters Fax: 212-903-5388. To email letters to them, go to and click on the magazine title and then click on the We Hear You button. Web: This monthly magazine for women has been published since 2000.

  • Amy Gross, Editor in Chief
  • Gayle King, Editor at Large
  • Deborah Way, Executive Articles Editor.
  • Liz Brody, Health & News Director. Email: Quoted Richard Levine, coauthor of I'm Not Slowing Down, in a sidebar on bones (8/03). Featured exercises from ProBodX: Proper Body Exercise by Marv Marinovich and Edythe Heus in the Body Wise section (1/04).
  • Valerie Monroe, Beauty Director, Ask Val. Answers questions on makeup, skin care, and hair care (6/07).
  • Jasmine Chang, Executive Fashion Editor
  • Pat Towers, Features Director; 212-903-5225. Email: Overseas the Reading Room section. Prefers contact by mail. Featured a mention of Photo by Sammy Davis Jr. by Burt Boyar, Pop: A Celebration of Black Fatherhood by Carol Ross (6/07).
  • Cathleen Medwick, Contributing Editor. Often writes for the Reading Room section. She recommended the following titles: Carmen Posada's Little Indiscretions; Mark Haddon's The Curious Incident of the Dog in the Night-Time; Roxana Robinson's Sweetwater; Vendela Vida's first novel And Now You Can Go; and Debra Landwehr Engle's book on gardens, Grace from the Garden (8/03). She featured notices of Jim Shepard's novel Project X and his Love and Hydrogen short story collection (1/04). Recommended the following books: Doris Lessing's The Grandmothers, Killing the Buddha collection, Henry Louis Gates Jr.'s America Behind the Color Line, and Debra Weinstein's debut novel Apprentice to the Flower Poet Z (1/04). Reviewed Anne Tyler's novel The Amateur Marriage (1/04). Reviewed books for the holiday 2004 issue (12/04). Reviewed Khaled Hosseini's A Thousand Splendid Suns (6/07). Reviewed Frances Kiernan's The Last Mrs. Astor, Will Allison's What You Have Left, Bernhard Schlink's mystery Self's Deception, and Victoria Zackheim's The Other Woman (6/07).
  • Vince Passaro reviewed Wayne Caldwell's novel Cataloochee and Don DeLillo's novel Falling Man (6/07).
  • Pam Houston reviewed Susan Richards Shreve's Warm Springs: Traces of a Childhood at FDR's Polio Haven (6/07).
  • Francine Prose reviewed Ian McEwan's novel On Chesil Beach (6/07).
  • Elaina Richardson reviewed Lucy Kaylin's The Perfect Stranger: The Truth about Mothers and Nannies (6/07).
  • Sharon Salzberg, Contributing Editor, is the author of Faith: Trusting Your Own Deepest Experience.
  • David Katz, MD, Contributing Editor, The Way to Eat. Email: He is a professor at Yale University School of Medicine. Author of The Way to Eat, Dr. Katz answers nutrition and diet questions.
  • Julie Morgenstern, Contributing Editor, Getting Organized. She is the author of Organizing from the Inside Out.
  • Suze Orman, Contributing Editor, Financial Freedom. A Q&A column from one of Oprah's favorite authors.
  • Dr. Philip McGraw, Contributing Editor, Tell It Like It Is. A Q&A column from another of Oprah's favorite authors.
  • Martha Beck, Contributing Editor. She is the author of The Joy Diet and Expecting Adam.
  • Cindy Chupack, contributing editor and author of The Between Boyfriends Book, has just begun a new column to respond to reader's questions about sex, romance, and love (6/07).
  • Other contributing editors who are also authors include: Bob Greene, Barbara Graham, Judith Stone, Mehmet Oz, Suzy Welch, and Amanda Robb.
  • Jancee Dunn wrote an advice article on What do I do now? where she interviewed various experts including Rudy Rasmus, author of Touch: The Power of Touch in Transforming Lives (6/07).
  • Eve Ensler, a playwright, does a monthly column on ways to save the world where she interviews authors and other experts for suggestions. She featured answers from Anthony Arnove, author of Iraq: The Logic of Withdrawal; Chris Hedges, author of War Is a Force That Gives Us Meaning; and poet Kim Rosen.
  • Deborah Copaken Kogan, author of Shutterbabe, wrote an article on families of soldiers (6/07).
  • Gail Saltz, author of Anatomy of a Secret Life: The Psychology of Living a Lie, wrote an article on Foleygate Syndrome (6/07).
  • Natalie Angier, author of The Canon: A Whirligig Tour of the Beautiful Basics of Science, wrote about the books that made a difference in her life. Each issue features a different author's list of such books (6/07).


Facts and figures are forgotten. Stories are retold. — Jeffrey Gitomer, business author

More great quotes at

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