Book Marketing Tip of the Week
May 14, 2007: Associated Press Birthday,
Skylab Birthday, Jamestown Landing Day
In this issue . . .
-- Details magazine
-- Marketing Sherpa winners!
-- Guitar Teacher magazine
-- Blogger & Podcaster magazine
-- OnEarth magazine
-- O, The Oprah Magazine
My 11-year-old daughter has just published her book and I just received
this newsletter for the first time. I wanted to thank you! In the past
hour, because of this newsletter, I have taken 6 action steps to help
market her book. I'm excited! Thanks! -- a reader of the last issue
101 Unusual Ways to Market Your Books
I'm compiling a new book on unusual ways to market your books that will feature
stories from authors and publishers on successful unusual ways to market your
books. If you have a great story to share, email it to me at
101 Unusual Ways.
I've already started writing this book, but I want more great stories.
Details is a monthly men's fashion magazine. Send info to the editors at
Details, Conde Nast Publications, 750 Third Avenue, New York NY 10017.
Email: firstname.lastname@example.org. Web: http://www.details.com.
Their Know & Tell section (numbers, nomenclature, and news for the
conspicuously clued-in) featured a stat from Stephen Unwin's The Probability of God (6/04).
- Daniel Peres, Editor-in-Chief
- Alex Bhattacharji, Articles Editor
- Nicole Vecchiarelli, Entertainment Director
- Matthew Edelstein, Fashion Editor
- Katherine Wheelock, Features Editor
- Erica Cerulo, Online Editor
- Timothy Hodler, Research Director. Reviewed Russian Criminal Tattoo
Encyclopedia by Danzig Baldeyev and Sergey Vasiliev and Chuck Palahniuk's
Stranger Than Fiction. The Buzz book was David Foster
Wallace's short story collection Oblivion: Stories (6/04). Wrote a short
note about novelist Jim Crace (4/07). Their Words section featured the
following book reviews: A.M Homes's The Mistress's Daughter, Nathan
Englander's The Ministry of Special Cases, Jabari Asim's The N Word,
Steven Hall's The Raw Shark Texts, Boris Mikhailov's Yesterday's
Sandwich, and Primo Levi's A Tranquil Star (4/07).
- Todd Pruzan, Senior Editor. Featured a short interview of Will Self
(11/06). Reviewed Gore Vidal's United States: Essays 1952-1992; Tom
Sachs, edited by Germano Celant; Daniel Kehlmann's Measuring the World;
T. J. Parsell's Fish: A Memoir of a Boy in a Man's Prison; and Bob Schott's
Schott's Almanac 2007 (11/06).
- Clive Thompson, Contributing Editor, Art. In a column on art auctions, he
quoted Richard Polsky, author of I Bought Andy Warhol (6/04).
- Michael Chabon, Contributing Editor. Author of The Amazing Adventures
of Kavalier & Clay and The Yiddish Policeman's Union.
Marketing Sherpa winners!
Congratulations to the following five people, who each won a copy of
the 6th edition of 1001 Ways to Market Your Books through the free
offer I made in the Marketing Sherpa ezine.
- Ursula Chan, Kodak, Emeryville, CA
- Keith Finnegan, Zondervan, Grand Rapids, MI
- Sara Kogon, West 44, Atlanta, GA
- Ari Osur, Epsilon, New York, NY
- David Turner, Euro-Lax GmbH, Aachen, GERMANY
Marketing Sherpa offers five free copies of a different marketing book in
each issue. You might make a similar offer to a popular ezine in your
field. Suggest that they offer three to five copies of your book to their
readers. It's a great way to get featured in an ezine with a dynamic description of your book.
Guitar Teacher magazine
Guitar Teacher is a quarterly magazine for guitar teachers. This company
also publishes Acoustic Guitar and Play Guitar! magazines. Send info to
Guitar Teacher, String Letter Publishing, P O Box 767, San Anselmo CA
94979 (UPS: 255 West End Avenue, San Rafael CA 94901); 415-485-6946; Fax: 415-485-0831. Email: email@example.com.
Web: http://www.guitarteachermagazine.com (spring 2007).
Their New Releases sections features new books, DVDs, etc., including
Technique Exercises for Guitar, Jazz Guitar: Organ Trio Blues, Music
Theory: A Practical Guide for All Musicians, Fiddler Tunes for Flatpickers,
The Mike Marshall Collection, Ralph Towner: Solo Guitar Works, The
Ultimate White Pages, and Chord-Tone Soloing.
- Jeffrey Pepper Rodgers, Editor
- Jason Garoian, Assistant Editor
Blogger & Podcaster magazine
Blogger & Podcaster is a new monthly magazine focused on teaching
serious podcasters and bloggers how to capitalize creatively and
financially from their work. As Larry Genkin, the publisher notes, "There
are two things holding back the industry: helping practitioners to earn
a full-time living from their craft and providing vendors a cost effective
vehicle to communicate with and generate significant sales from bloggers
and podcasters. We aim to help the industry on both fronts."
Contact one of the following editors if you have a story that would
interest them. Send info to Blogger & Podcaster, Larstan Publishing, 10604 Outpost Drive,
Potomac MD 20878. Web: http://www.bloggerandpodcaster.com.
- Anne Saita, Editor-in-Chief; 240-396-0007, ext. 904.
- Shelly Brisbin, Managing Editor; 240-396-0007, ext. 903.
- Articles and columns are created primarily by those on the frontlines. Monthly columnists include:
Tee Morris, author of Podcasting for Dummies
Shel Israel, co-author of Naked Conversations
Paul Colligan, co-author of The Business Podcasting Bible
Rob Walch, co-author of Tricks of the Podcasting Masters
The magazine comes in three formats: a print publications for $79 per
year, a free podcast version, and a free digital version with embedded audio and video.
OnEarth is a the quarterly publication of the Natural Resources Defense
Council, with a focus on environmental issues. Send review copies and
other correspondence to the editors at OnEarth, Natural Resources
Defense Council, 40 West 20th Street, New York NY 10011; 212-727-2700. Email: firstname.lastname@example.org. Web:
http://www.nrdc.org. NRDC has
650,000 members. The magazine features books from its editors and contributors (spring 2007).
- Douglas Barasch, Editor-in-Chief
- George Black, Articles Editor. Reviewed David Gessner's Soaring with
Fidel: An Osprey Odyseey from Cape Cod to Cube and Beyond.
- Ian Wilker, New Media Editor
- Elizabeth Kolbert, author of Field Notes from a Catastrophe, reviewed
two books: Rachel Carson's Silent Spring and Courage for the Earth.
- Sharman Apt Russell reviewed Amy Stewart's Flower Confidential: The
Good, the Bad, and the Beautiful in the Business of Flowers.
- Peter Canby, author of The Heart of the Sky, wrote an article on the U.S. Navy and whales.
- Bill McKibben, Contributing Editor, is author of Deep Economy.
O, The Oprah Magazine
O, The Oprah Magazine, 300 West 57th Street, 36th Floor, New York NY
10019-37415; 212-903-5366 and 212-903-6187; Fax: 212-977-1947; Letters Fax:
212-903-5388. To email letters to them, go to Oprah.com and click on the
magazine title and then click on the We Hear You button. Web:
http://www.oprah.com/omagazine. This monthly magazine for women has been published since 2000.
- Amy Gross, Editor in Chief
- Gayle King, Editor at Large
- Deborah Way, Executive Articles Editor.
- Liz Brody, Health & News Director. Email: email@example.com. Quoted
Richard Levine, coauthor of I'm Not Slowing Down, in a sidebar on bones (8/03). Featured
exercises from ProBodX: Proper Body Exercise by
Marv Marinovich and Edythe Heus in the Body Wise section (1/04).
- Valerie Monroe, Beauty Director, Ask Val. Answers questions on makeup, skin care, and hair care (6/07).
- Jasmine Chang, Executive Fashion Editor
- Pat Towers, Features Director; 212-903-5225. Email: firstname.lastname@example.org.
Overseas the Reading Room section. Prefers contact by mail. Featured a mention
of Photo by Sammy Davis Jr. by Burt Boyar, Pop: A Celebration of
Black Fatherhood by Carol Ross (6/07).
- Cathleen Medwick, Contributing Editor. Often writes for the
Reading Room section. She recommended the following titles: Carmen Posada's Little
Indiscretions; Mark Haddon's The Curious
Incident of the Dog in the Night-Time; Roxana Robinson's Sweetwater; Vendela Vida's first novel And Now You Can
Go; and Debra Landwehr Engle's book on gardens, Grace from the Garden (8/03). She featured notices of Jim
Shepard's novel Project X and his Love and Hydrogen short story collection (1/04). Recommended
the following books: Doris Lessing's The Grandmothers, Killing the Buddha collection, Henry Louis Gates Jr.'s America Behind the Color
Line, and Debra Weinstein's debut novel Apprentice to the Flower Poet Z (1/04). Reviewed Anne
Tyler's novel The Amateur Marriage (1/04). Reviewed books for the holiday 2004 issue (12/04).
Reviewed Khaled Hosseini's A Thousand Splendid Suns (6/07). Reviewed
Frances Kiernan's The Last Mrs. Astor, Will Allison's What You Have
Left, Bernhard Schlink's mystery Self's Deception, and Victoria
Zackheim's The Other Woman (6/07).
- Vince Passaro reviewed Wayne Caldwell's novel Cataloochee and Don
DeLillo's novel Falling Man (6/07).
- Pam Houston reviewed Susan Richards Shreve's Warm Springs: Traces of a
Childhood at FDR's Polio Haven (6/07).
- Francine Prose reviewed Ian McEwan's novel On Chesil Beach (6/07).
- Elaina Richardson reviewed Lucy Kaylin's The Perfect Stranger: The
Truth about Mothers and Nannies (6/07).
- Sharon Salzberg, Contributing Editor, is the author of Faith: Trusting Your Own
- David Katz, MD, Contributing Editor, The Way to Eat. Email: email@example.com. He is a professor at Yale University
School of Medicine. Author of The Way to Eat, Dr. Katz answers nutrition
and diet questions.
- Julie Morgenstern, Contributing Editor, Getting Organized.
She is the author of Organizing from the Inside Out.
- Suze Orman, Contributing Editor, Financial Freedom. A
Q&A column from one of Oprah's favorite authors.
- Dr. Philip McGraw, Contributing Editor, Tell It Like It Is. A Q&A
column from another of Oprah's favorite authors.
- Martha Beck, Contributing Editor. She is the author of The Joy
Diet and Expecting Adam.
- Cindy Chupack, contributing editor and author of The Between Boyfriends
Book, has just begun a new column to respond to reader's questions about
sex, romance, and love (6/07).
- Other contributing editors who are also authors include: Bob Greene,
Barbara Graham, Judith Stone, Mehmet Oz, Suzy Welch, and Amanda Robb.
- Jancee Dunn wrote an advice article on What do I do now? where she
interviewed various experts including Rudy Rasmus, author of Touch: The
Power of Touch in Transforming Lives (6/07).
- Eve Ensler, a playwright, does a monthly column on ways to save the world
where she interviews authors and other experts for suggestions. She featured
answers from Anthony Arnove, author of Iraq: The Logic of Withdrawal;
Chris Hedges, author of War Is a Force That Gives Us Meaning; and poet Kim Rosen.
- Deborah Copaken Kogan, author of Shutterbabe, wrote an article on families of soldiers (6/07).
- Gail Saltz, author of Anatomy of a Secret Life: The Psychology of
Living a Lie, wrote an article on Foleygate Syndrome (6/07).
- Natalie Angier, author of The Canon: A Whirligig Tour of the Beautiful
Basics of Science, wrote about the books that made a difference in her
life. Each issue features a different author's list of such books (6/07).
Facts and figures are forgotten. Stories are retold. Jeffrey Gitomer, business author
More great quotes at http://www.quotablebooks.com
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