Book Marketing Tip of the Week
May 22, 2007: Toothpaste Tube Birthday,
U.S. Life Insurance Birthday,
U.S. Public Library Day


In this issue . . .
-- Chicago Sun-Times newspaper
-- Dungenes River Audubon Center
-- Bottom Line Health newsletter
-- Podcasting by Authors
-- The Good News

Chicago Sun-Times newspaper
Chicago Sun-Times, Cheryl Reed, Book Editor, 350 N. Orleans Street, 10th Floor, Chicago IL 60654; 312-321-3000. Email: Web: One of the ten largest newspapers in the U.S. “Each week we offer free local listings of author readings and feature an interview with a local author.” Also book reviews, of course.

Bottom Line/Health newsletter
Bottom Line/Health is a monthly newsletter published by Boardroom Reports. It features many interviews of book authors. They favor authors with medical degrees. Send info to the editors at Bottom Line/Health, Boardroom Inc., 281 Tresser Boulevard (06901-3229), P O Box 10702, Stamford CT 06913-2061. Email: Web:

  • Rebecca Shannonhouse, Editor
  • Janice Leary, Managing Editor
  • Tatiana Ivanov, Research Editor
  • Jamison Starbuck, Columnist. Email: Contributing editor of The Alternative Advisor, she wrote a column on natural cures for back pain.
  • Charles Inlander, Columnist. Email: Author of 20 books including Take This Book to the Hospital with You, he wrote a column on finding the best home care. In March he wrote a column on how to save big on medications.

Featured interviews with Bill Flocco, author of Reflexology Research; Julie Silver, author of After Cancer Treatment; Gregory Fricchione, coauthor of The Heart Mind Connection; Mark Hyman, author of Ultrametabolism; Jerome Groopman, author of How Doctors Think; and Richard Firshein, author of Reversing Asthma (April 2007).

Featured interviews with Philip Tierno Jr., author of The Secret Life of Germs; Suzanne Havala Hobbs, author of Get the Trans Fat Out; Jon J.P. Warner, author of Complex and Revision Problems in Shoulder Surgery; Mark Hyman, author of Ultrametabolism; Wayne Westcott, author of Strength Training Past 50; Jordan Josephson, author of Sinus Relief Now; and Lisa Young, author of The Portion Teller Plan (March and February 2007).

Dungeness River Audubon Center

Dungeness River Audubon Center Gift Shop, 2151 Hendrickson Road, P O Box 2450, Sequim WA 98382; 360-681-4076. Email:, Web: A natural history and bird gift shop.

Podcasting by Authors
I've just added two wonderful articles on how to create and publish podcasts. One was written by Patrice-Anne Rudledge, author of The Web-Savvy Writer: Book Promotion with a Tech Twist, and the other was written by Penny Sansevieri, editor of The Book Marketing Expert newsletter. I think between the two articles you'll get a good idea of how to go about creating and marketing a podcast to help you sell more books.

You can find them at

Both authors have given me permission to reproduce their articles on the website.

The Good News
The Good News, United Church of God, P O Box 541027, Cincinnati OH 45254-1027; 513-576-9796; Fax: 513-576-9795. Street address: 555 Technecenter Drive, Milford OH 45150. Email: Web: Motto: A magazine of understanding. Bimonthly Christian magazine. Circulation: 465,000.

  • Jerold Aust, Senior Writer. Wrote an article on how you can help your child succeed. Featured sidebar tips from Dan Quayle and Diane Medved's The American Family.
  • Melvin Rhodes, Senior Editor, Behind the Headlines. In an article on ending slavery, he mentioned the following books: Adam Hochschild's Bury the Chains and Angus Calder's Revolutionary Empire.
  • John Miller wrote an article on playing the dad card where he featured Meg Meeker's Strong Fathers, Strong Daughters.
  • Howard Davis wrote an article on the deceptive teachings of The Secret and The Law of Attraction by Esther and Jerry Hicks.
  • Amanda Stiver wrote an article on fitness or fatness where she featured Rex Russell's What the Bible Says About Healthy Living.

Using Teleseminars to Create and Market Books
You can still listen to this free teleseminar I did on how to create and market books using teleseminars. It will be available to listen to for at least another week or two (until I get back from BookExpo America).

After I return, I will take down the free recording and begin to charge $30.00 for that teleseminar. So listen to it now before you have to pay.

Go here to listen:

You want to learn how to do teleseminars and use them to create new products, new relationships, and new markets. In this teleseminar, I reveal a secret tip on how to begin creating relationships with top book media and buyers, even months or years before your book comes out. This one tip could boost your book marketing program to levels few authors or publishers have ever enjoyed.


The universe is a big dream machine, churning out dreams and transforming them into reality, and our own dreams are inextricably woven into the overall scheme of things. — Deepak Chopra, bestselling author

More great quotes at

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Copyright © 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571