Book Marketing Tip of the Week
August 9, 2007: Smokey the Bear's Birthday,
International Day of the World's Indigenous People
In this issue . . .
-- Newspaper book editors
-- Great publicity gimmick
-- New York Times buys book blog!
Newspaper book editors
Chicago Sun-Times, Teresa Budasi, Books Editor, 350 N. Orleans Street,
10th Floor, Chicago IL 60654; 312-321-3000. Email: email@example.com
or firstname.lastname@example.org. Web: http://www.suntimes.com. One of the
ten largest newspapers in the U.S. “Each week we offer free local listings
of author readings and feature an interview with a local author.”
Detroit Free Press, Sharon Wilmore, Books Writer, 600 West Fort
Street, Detroit MI 48231; 313-222-8733; Fax: 313-223-4726.
Email: email@example.com. Web: http://www.freep.com.
Other updates at http://www.bookmarket.com/newspapers.htm
The above updates are courtesy of Deborah Maragopoulos of
Great publicity gimmick
My friend Dorothy Molstad, marketing manager at Voyageur Press, sent
a copy of Green Bay Packers: The Complete Illustrated History to Joan
Stewart, editor of the Publicity Hound newsletter because she knew
that Joan was a Packer fan. Dorothy included a handwritten note that
said: “I'll bet you'll find many Packer fans read your newsletter if you
print something about the book. I'll send a copy to the most distant
fan who responds.”
Well, she offered that for Joan's newsletter and I'm sure she'll do the
same for this newsletter. So, if you're a Packers fan in a distant land,
email Dorothy and tell her how many miles you live from Green Bay,
Wisconsin. Email: firstname.lastname@example.org?subject=PackersContest
Tell her I sent you and you'd like that free book.
And, if you have friends who publish a newsletter or blog, you might
make their readers a similar offer. Do you have a book that others
would lust after? Then offer your key supporters an opportunity to give
away a copy to their dedicated readers. Will it work? Well, here's the
evidence: Would I, an avid Minnesota Vikings fan, be writing about a
dastardly Green Bay Packer book for any other reason?
New York Times buys book blog!
The New York Times has added a book blog to its website. The site now
features the Freakonomics blog written by Steven Levitt and Stephen
Dubner. Vivian Schiller, an executive at NYTimes.com, has said that “This is the
first established blog that we've picked up. But it won't be the last.”
Will your blog be the next? It could be if you make it really interesting. Of
course, it would help to have a bestselling book to back it up.
Look for more media websites to be picking up blogs and other web content. If
you make your website or blog valuable enough, you could find various websites
begging to give you money to have you post content for them. Your book makes
your content already more valuable than content from ordinary websites with no
books to back them up.
I often quote myself. It adds spice to my conversation. — George Bernard Shaw, playwright
More great quotes at http://www.quotablebooks.com
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