Book Marketing Tip of the Week
August 23, 2007: Birth Control Birthday
and Paved Deer Day


In this issue . . .
-- Cleveland Plain Dealer
-- The Secret in marketing
-- 20 specialty retail shops

Cleveland Plain Dealer update
Updated info: Cleveland Plain Dealer, Karen Long, Books Editor, 1801 Superior Avenue NE, Cleveland, OH 44114-2198; 216-999-4800; 800-688-4802; Fax: 216-999-6354. Email: Web: Karen's direct line: 216-999-4410.

The Secret in marketing
For a number of different expressions of the bestselling The Secret, as it applies to marketing, see the following: mgnez.php?C=511246&v=4&i=34&k=119e83156f763108.

20 specialty retail shops
Acorn Naturalists, 155 El Camino Real, Tustin CA 92780; 714-838-4888; 800-422-8886; Fax: 714-838-5869. Email: Web: Natural history books, field
guides, and children's books along with nature gifts. Motto: Resources for the trail and classroom.

Adventures for Kids, Barbara O'Grady, Owner, 3457 Telegraph Road, Ventura CA 93003-3314; 805-650-9688; Fax: 805-650-5962. Email: Web: Since 1979. Children's books, music, videos, games, toys, and puzzles.

Autry Museum of Western Heritage, Museum Gift Shop 4700 Western Heritage Way, Los Angeles CA 90027-1462; 323-667-2000; ext. 228. Fax: 323-660-5721. Email: Web: Features books, toys, and gifts on Western American history, culture, art, legends, pioneers, and more.

BioQuip Products, 2321 Gladwick Street, Rancho Dominguez CA 90220; 310-667-8800; Fax: 310-667-8808. Email: Web: Since 1947. The world's largest supplier of books and other products for entomologists. Features 1,600 titles on entomology and related sciences.

Blue Chair Children's Books, 177 N Glendora Avenue, Glendora CA 91741; 626-335-8630. Email: Web: Since 2003. Children's books, youth novels, educational titles, gifts, reading times, special events, and more!

Book 'Em Mysteries, 1118 Mission Street, South Pasadena CA 91030; 626-799-9600; Fax: 626-799-9605. Email: Web: Since 1990. Mystery bookstore.

Children's Book World, 10580 1/2 W Pico Boulevard, Los Angeles CA 90064-2332; 310-559-2665. Web: Hosts children's events. 78,000 children's titles.

The Cook's Library, Ellen Rose, Owner, 8373 W Third Street, Los Angeles CA 90048; 323-655-3141; Fax: 323-655-9530; 866-340-2665. Email: Web: Since 1989. 8,000 cookbooks. Email:

Cultura Latina Bookstore, 4125 Norse Way, Long Beach CA 90808; 562-982-1515; Fax: 562-982-1518. Email: Web: Latino and Spanish books.

Dark Delicacies, Del and Sue Howison, 4213 W Burbank Boulevard, Burbank CA 91505; 818-556-6660; Fax: 818-556-6806. Email: Web: Horror, mysteries, and related genre.

Distant Lands Travel Books, Susan Hickman, Manager 56 S Raymond Avenue, Pasadena CA 91105-1935; 626-449-3220; Fax: 626-398-7079. Email: Web: Since 1989. Features 12,000+ travel guides.

Eso Won Books, James Fugate, 4331 Degnan Boulevard, Los Angeles CA 90008; 323-290-1048. Email: Web: The major African American bookstore in Southern California.

The Frugal Frigate, Brad Hundman, Owner, 9 North 6th Street, Redlands CA 92373; 909-793-0740. Email: Web: Children's bookstore since 1987.

Hammer Museum Store, 10899 Wilshire Boulevard, Los Angeles CA 90024; 310-443-7063; Fax: 310-443-7099. Email: Web: Art, design, and architecture books.

Hennessey & Ingalls, 214 Wilshire Boulevard, Santa Monica CA 90401; 310-458-9074; Fax: 310-394-2928. Email: Web: Since 1963. New and used books on art, architecture, photography, and design.

Los Angeles County Museum of Art Museum Store, 5905 Wilshire Boulevard, Los Angeles CA 90036-4523; 323-857-6146; Fax: 323-857-4701. Email: Web: Features books on art, architecture, photography, etc. Also educational toys and books for children as well as posters, jewelry, and gifts.

Monet's Kitchen, Deborah Sherman, John Dunn House Shops, 124 M Bent Street, Taos NM 87571; 505-758-8003; Fax: 505-758-4333. Features cookbooks. The phone area code changes to 575 on October 7, 2007.

The Mystery Bookstore, 1036-C Broxton Avenue, Los Angeles CA 90024; 310-209-0415; Fax: 310-209-0436; 800-821-9017. Email: Web: Opened 2000. Mysteries and related genres.

Mrs. Nelson's Toy and Book Shop, Judy Nelson, 1030 Bonita Avenue, La Verne CA 91750-5108; 909-599-4558; Fax: 909-599-6236. Email: Web: Since 1985. Book fairs: 909-865-8550. Features 35,000 children's books.

The NeverEnding Story, Kimberly and Jennifer, 9440 W Sahara Avenue #120, Las Vegas NV 89117; 702-869-8943; Fax: 702-869-9827. Email: info@theneverendingstory. Web: Specializes in gifts and books for infants through teens, along with special books for grown ups.

Norton Simon Museum Store, 411 W Colorado Boulevard, Pasadena CA 91105; 626-449-6840; Fax: 626-796-4978. Email: Web: Since 1975. Art, architecture, and photography books.

Once Upon a Story, 3740 East 4th Street, Long Beach CA 90814; 562-433-6856; Fax: 800-996-0751. Email: Web: Children's books from birth to young adult. Also toys and gifts.

Opamp Technical Books, 1033 N Sycamore Avenue, Los Angeles CA 90038; 800-468-4322; Fax: 323-464-0977. Email: Web: Features new and used technical books: computers, building codes, business , math, sciences, engineering, etc.

Samuel French Theater & Film Bookshop, 7623 Sunset Boulevard, Hollywood CA 90046; 323-876-0570; Fax: 323-876-6822. Email: Web: Features plays and books on film, theatre and the motion picture industry.

San Diego Museum of Art Museum Store, Chacho Herman, Manager, Balboa Park, 1450 El Prado, San Diego CA 92101-1618; 619-696-1917; Fax: 619-232-9367. Email: Web: Features books on art, architecture, photography, etc.

Southwest Museum of the American Indian Museum Store, 234 Museum Drive, Los Angeles CA 90065; 323-221-2164; Fax: 323-224-8223. Email: Web: Features artwork and books that authentically reflect Native American culture.

Taos Herb Company, Rob Hawley and Tina Hahn, 710 Paseo del Pueblo Sur #J, Taos NM 87571; 505-758-1991; 800-353-1991; Fax: 505-758-7641. Email: Web: Alternative health books, herbs, supplements, etc. The phone area code changes to 575 on October 7, 2007.

Traveller's Bookcase, Priscilla Ulene, Owner, 8375 West 3rd Street, Los Angeles CA 90048; 323-655-0575; Fax: 323-655-1197. Email: Web: Since 1991. 14,000 travel books, maps, and accessories.

A Whale of a Tale Children’s Bookshoppe, 4199 Campus Drive, Suite A, Irvine CA 92612; 949-854-8288; Fax: 949-854-3189. Email: Web: Since 1988. Children's books, gifts, and toys.

Yellow Brick Road Children's Books, Dale Spector, 7200 Parkway Drive #118, La Mesa CA 91942; 619-463-4900; Fax: 619-463-2985. Email: Web: Since 1986. Children's books, teacher resources, educational supplies. Motto: Books for educators, parents, and kids. Features author events.


A rock pile ceases to be a rock pile the moment a single man
contemplates it, bearing within him the image of a cathedral.
— Antoine de Saint-Exupery, poet and aviator

More great quotes at

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Copyright © 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571