Book Marketing Tip of the Week
November 20, 2007: Absurdity Day, Free as a Bird Day, Sounds of Silence Day, True Believer Birthday

Details on these days — and 18,300 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.


In this issue . . .
-- 17 specialty retailers
-- The Doppelit Train -- Join John Kremer tonight!!
-- Wine Enthusiast magazine
-- Book Marketing Blast-Off Seminar
-- David Rozansky writes about book marketing

specialty retailers
Here are 17 more specialty retailers:

American Numismatic Association Money Museum, Money Market Gift Shop, 818 N Cascade Avenue, Colorado Springs CO 80903-3279; 719-632-2646; Fax: 719-634-4085. Email: Web: Features gifts and books about money.

Archivia Books, Cynthia Conigliaro, Owner, 993 Lexington Avenue, New York NY 10021; 212-570-9565; Fax: 212-570-9561. Email: Web: Specializing in architecture, art, design, decorative arts, gardens, and interiors. They “seek out and support small presses that are publishing interesting new books, feature the mainstream large publishing house’s lead titles, and to bring in European publishers who cover subjects not available in the U.S. and out-of-print titles of classics in these fields.”

B is for Books, 6562 E Quaker Street, Orchard Park NY 14122; 716-667-2383; Fax: 716-667-2384. Email: Web: New children's bookstore.

Barjon's Books, 221 N. 29th Street, Billings MT 59101; 406-252-4398; 800-788-4318; Fax: 406-294-0117. Email: Web: Motto: A deli for the mind since 1977. A mind/body/spirit bookstore.

Colorado Railroad Museum Gift Shop, 17155 West 44th Avenue, Golden CO 80403; 303-279-4591; 800-365-6263; Fax: 303-279-4229. Web: The shop features over 1,000 railroad books as well as magazines, videos, gifts, posters, and more.

Explorations V Children's Museum, Explorations V Store, 109 N Kentucky Avenue, Lakeland FL 33801-5044; 863-687-3869. Email: Web:

Gigi's Animal Lovers Gift Shop, 728 Manitou Avenue, Manitou Springs CO 80829; 719-685-4722. Offering innovative pet products since 1987.

Jasmine Moran Children's Museum, Museum Gift Shop, 1714 Highway 9 West, Seminole OK 74868-2038; 405-382-0950; 800-259-KIDS. Motto: Where children play to learn and adults learn to play. Offers many children's books.

Manitou Kitchen Shop, 906 Manitou Avenue #102, Manitou Springs CO 80829; 719-685-9900. Cookbooks and cooking supplies and equipment.

Mindful Books, Stephanie Lacy, 200 S Enota #300, Gainesville GA 30501; 770-534-8832; Fax: 770-531-7479. Email: Web: Located in a nook of a psychiatric office in Georgia, this store features a selection of books to support emotional and psychological growth (including some children's books).

National Cowboy & Western Heritage Museum Store, 1700 NE 63rd Street, Oklahoma City OK 73111; 405-478-2250, Ext. 268; Fax: 405-478-4714. Email: Web: The museum features the world's largest collection of Western lore and art.

Oklahoma City Museum of Art, Christen Conger, Store Manager, Museum Store, 415 Couch Drive, Oklahoma City OK 73102; 405-278-8232. Email: Web: Museum: 405-236-3100. Art and architecture books and gifts.

Oklahoma History Center Gift Shop, 2401 N Laird Avenue, Oklahoma City OK 73105; 405-522-5248. Email: Web: Unique gifts to jewelry, toys and books.

Oklahoma Railway Museum Gift Shop, 3400 NE Grand Boulevard, Oklahoma City OK 73111; 405-424-8222. Web:

Rocky Mountain Dinosaur Resource Center, Prehistoric Paradise Gift Shop, 201 S Fairview Street, Woodland Park CO 80863; 719-686-1820, ext. 104; Fax: 719-686-1399. Email: Web: The world's largest dino gift shop.

University of Wyoming Art Museum Store, 22nd Street & Willett Drive, P O Box 3807, Laramie WY 82071-3807; 307-766-6622; Fax: 307-766-3520. Web: Art books and gifts.

World Figure Skating Museum Store, 20 First Street, Colorado Springs CO 80906; 719-635-5200; Fax: 719-635-9548. Email: Web: The museum store offers a wide range of skating-related gifts, books, posters, videos, toys, and more.

The Doppelit Train
On Tuesday, you can listen to an interview with me. That's right the Doppelit Train will be interviewing John Kremer in a live seminar on the best promotional techniques for an entrepreneur in today's world.

You can listen to this free teleseminar by going to:

Wine Enthusiast magazine
Wine Enthusiast is a monthly magazine about wine, wine travel, and food. Send info to the editors in care of Wine Enthusiast, 103 Fairview Park Drive, Elmsford NY 10523; 914-345-8463; Fax: 914-592-0105. Email: Web:

Tim Moriarty, Managing Editor. Reviews books. Reviewed Steve Heimoff's New Classic Winemakers of California, Paul Gregutt's Washington Wines & Wineries, Christina Melander's Pacific Northwest: The Ultimate Winery Guide, Lori Lyn Narlock's Small Plates, Perfect Wines, Rudolph Chelminski's I'll Drink to That, and Babette de Rozieres's Creole (featuring Creole recipes) in the October, 2007 issue.

Susan Kostrzewa, Web Editor. Email:

David Rozansky writes about book marketing: A success story
David Rozansky, publisher of Flying Pen Press, recently wrote an article at on John Kremer, 1001 Ways to Market Your Books, and the website. Now, of course, it was an article I liked because it said good things about me, my book, and my website. But for readers of this newsletter, check out his list of yellow tabs (the topics in my book that he accesses regularly).

Here's one of the stories he tells about his success as a publisher:

When our first two titles came out, Looking Glass by James R. Strickland, and Migration of the Kamishi by Gaddy Bergmann, I knew it would be important to have a launch party to remember. After all, it was not just the launch of these two titles, it was the launch of Flying Pen Press itself. The idea of a simple party was of course obvious, but Kremer’s book made it clear that we needed to do everything we could to make this party shine, although we didn’t have much of a budget for a party.

So, I contacted the Tattered Cover Bookstore, a local independent bookstore of great renown, set up their author-signing space as a party room, brought in my webmaster’s band (The Steel River Three), and bought some cakes decorated to look like the books. Nothing special, But we worked the mailing lists as Kremer’s book suggested, and we packed the room so that the owner of the store, Joyce Meskis, was busy setting up more chairs for a large and very visible crowd. As a result, Flying Pen Press’s name and the two titles were highly publicized and are often talked about by the influential members of that store.

Check out the rest of David's article at

David also writes a regular blog,  Readers, Writers & Royalties, at


Life begets life. Energy creates energy. It is by spending oneself that one becomes rich. — Sarah Bernhardt, actress and author

More great quotes at

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Copyright © 2008 by John Kremer

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