Book Marketing Tip of the Week
December 31, 2007: Make Up Your Mind Day, Check Your Smoke Alarms Day, World Peace and Healing Day

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.


In this issue . . .
-- Top 700 Independent Bookstores
-- Reverse Shoplifting: TV Reports on One Author's Experience
-- Free Q&A with John Kremer on the Doppelit Train
-- Imbibe magazine
-- Pulse Interview Merchandising
-- Create Amazing Friends Course
-- remarkable rights clause and promotional idea

Happy New Year! to everyone. If you'd like to celebrate new year's every month of the year, check out all the annual new year's days from around the world:

Top 700 Independent Bookstores
We've just completed a major update of the Top 700 Independent Bookstores data files. You can order a new copy at The cost is only $40.00 for a fast and easy download.

Note that the Top 700 Independent Bookstores list features 790 general independent bookstores. That means they are interested in books on almost any subject.

I also sell a list of more than 1900 specialty retailers (bookstores, museum stores, gift shops, etc.) that are focused on special interests (children, history, cooking, travel, gay/lesbian, art, mind/body/spirit, etc.). That list is also downloadable, and for only $30. Again, order at

Reverse Shoplifting: TV Reports on One Author's Experience
Watch several TV reports on Steven Cohn's experiences with reverse shoplifting:

Here's another website that features six useful articles on how to build a great website: This site is looking for more bloggers and websites that would like to post and share any of the six articles at this site (and more to come).

Free Q&A with John Kremer -- Hop on the Doppelit Train!
My friends at have asked me to come back. I always love being invited back to great places. Last month we ran out of time during my interview and I couldn't answer all the questions. So I'll be Aboard the Doppelit Train on Thursday, January 3, 2008 at 6:00 p.m. Pacific or 9:00 p.m. Eastern. For details, see:

If you have questions you want to ask me during this free session, send an email to:

“Doppelit” means nobleness of expression, or to make spectacular. The folks at are dedicated to enlivening the entrepreneur in each of us. Check them out. Note: I'm the conductor for The Doppelit Train, so you know it will be good.

Don't miss The Doppelit Train interview with John Kremer this Thursday, January 3rd. Time: 6:00 p.m. Pacific, 9:00 p.m. Eastern. For details, go to:

Imbibe magazine
Imbibe is bimonthly magazine on beer, wine, spirits, and other drinks. Their November 2007 issue featured the following gifts worth drinking to: Jeff Berry's Sippin' Safari and Ted Haigh's Vintage Spirits & Forgotten Cocktails.

Send information to the editors at Imbibe, 1028 SE Water Avenue #285, Portland OR 97214; 503-595-0144; Fax: 503-595-0122. Email: Web:

Kate Darling, Senior Editor. Wrote an article on New Orleans drinks where she quoted Wayne Curtis, author of And a Bottle of Rum: A History of the New World in Ten Cocktails (11/07).

Stan Hieronymus, Contributing Writer, editor at, and author of four books on beer, writes a regular article on beer (11/07).

Anna Mantzaris, Contributing Writer, wrote an article on backyard coffee roasters where she quoted Steven Shaw, author of Turning the Tables: The Insider's Guide to Eating Out (11/07).

Pulse Interview Merchandising
Pulse Media allows authors who are being interviewed via radio or TV to refer people to a text message number rather than a website to catch mobile users. E.g.: For more information or to purchase, text TITLE (or AUTHOR NAME) to 78573. Mobile users who text such a message get a response that allows them to purchase the book or save for later. By using different text keywords, you can measure which interviews are producing results.

The response to a consumer's text request might read: Thank you for inquiring about TITLE. To receive a call to purchase now, reply CALL; to buy online, go to; to receive more info, reply with your email address.

For more information about this service, contact Robert Flynn at Pulse Media via phone: 860-293-8727 or email: Or text MORE INFO to 78573. Web:

Remarkable Rights Clause
I like the rights clause that Ernie Zelinski has written for the ebook he's giving away that features lots of quotations about retirement. Check it out at The 437 Best Things Ever Said About Retirement:

“Shockingly enough, you have permission to post, e-mail, and give away this E-book (a $9.97 value) as an inspirational gift to anyone you like -- as long as you make no changes to its contents or format. Alas, the right to use material from this valuable E-book in other forms is prohibited. You can have the movie rights, however -- provided that you share half of the profits with Ernie Zelinski and give him a starring role along with Nicole Kidman.”

He wrote a similar rights clause for another of his free ebooks, 1001 Best Things Ever Said About Work (and the Workplace), except he asked for a role with Sharon Stone. He certainly has good taste.

Ernie, author of How to Retire Happy, Wild, and Free, is a wonderful and creative book marketer. I love following his work.


Everything is a miracle. It is a miracle that one does not dissolve in one's bath like a lump of sugar. — Pablo Picasso, artist

More great quotes at

Previous: Seattle Post-Intelligencer blogs / Create Amazing Friends Course / Tikkus / Women's Day / some new free ebooks available at


Next: U.S. News & World Report alert / Novelists: Stephen King connection / tip from Entertainment Weekly / Country Real Estate weekly column / useful free reports on Internet marketing

Copyright © 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571