Book Marketing Tip of the Week
January 7, 2008: Birthday of Planet Earth, Inner Sanctum Day, Ant Farm Birthday, Bloopers Day
Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.
In this issue . . .
-- Alert: Submit an idea this week
-- Novelists: Send Stephen King your best novel
-- One more tip from Entertainment Weekly
-- Country Real Estate weekly column
-- useful free reports on Internet marketing
Alert: Submit an idea this week. Do it now!
In their year-end issue, U.S. News & World Report feature 50 ways to
improve your live in 2008. They have invited readers to submit their best
ideas for improving your life in the coming year. If you want to submit an
idea (obviously one based on your book), email 50Ways@usnews.com.
Before submitting an idea, be sure to read the 50 ways U.S. News has
already described in their article. To read the article, read the magazine
in print or read it online: http://www.usnews.com/features/news/
Again, don't submit an idea without reading the article first. You never
want to duplicate something they've already done. And probably done
Novelists: Send Stephen King your best novel
Stephen King writes a regular column for Entertainment Weekly. In the
year-end issue he wrote about his top 10 books for 2007. Here's what
he has to write about books: “Books are the perfect entertainment: no
commercials, no batteries, hours of enjoyment for each dollar spent.
What I wonder is why everybody doesn't carry a book around for those
inevitable dead spots in life.”
And: “No Christmas present is as nice as a book...except maybe for that
new Jaguar your Uncle Stevie has been longing for.”
Steve is an incredible reviewer. He makes you want to read the novels
he reviews. For examples:
Water for Elephants, Sara Gruen — “For pure story, this colorful,
headlong tale of a Drepression-era circus simply can't be beat. Heroes,
villains, romance, a wild-animal stampede! Big fun from page 1.”
Hollywood Station, Joseph Wambaugh — “The Catch-22 of police novels,
Station swings from slapstick to tragedy and back. Wambaugh knows
plenty about the underside of Hollywood life—from dopers panhandling
as Batman and Darth Vader on the Walk of Fame to strangely lovable
meth tweakers. Yeah, he loves cops...but it's tough love. And I loved
I wonder if the publisher of this book ever compared it to Catch-22.
I doubt it, but what a connection!
King loves well-written novels. If you have written a wonderful novel,
find a way to send a review copy to King in Maine.
Now don't ask me to publish King's address in a public forum. Use the
Internet or your network to find his address. While I will publish business
addresses, I will not publish personal addresses in this newsletter or on
my website. There are dozens of ways to find addresses when you need
them. Be creative.
In the same Entertainment Weekly issue, the editors featured their top
ten novels and nonfiction books as well as the five worst. Here's their
review of one of the worst:
The Mickey Mantle Novel, Peter Golenbock — “With this trashy
fictionalization of Mickey's miserable life, Golenbock manages to strike
out, pop up, hit into a double play, and foul a ball into the stands,
beaning a little kid.” Now, that's a harsh review!
One more tip from Entertainment Weekly
In the same issue as above, Entertainment Weekly noted that Jessica
Seinfeld sent Oprah Winfrey 21 pairs of shoes after appearing on Oprah!
to plug her cookbook, Deceptively Delicious.
Now, 21 pairs might be a bit excessive, but the key point here is that
when you do get nice coverage on a TV or radio show or a good article
in a magazine or newspaper, it is common courtesy to send a note of
thanks. If you include a pair of shoes or something less personal (my
suggestion), then that will only help you later when you pitch another
show idea or article to that person.
Country Real Estate weekly column
Country Real Estate is a weekly column that goes out to 350 dailies,
weeklies, and online venues. The column covers anything having to do
with selecting and buying real estate in the country. If you have a book
that fits this subject, send info to Curtis Seltzer, Columnist, 1467 Wimer
Mountain Road, Blue Grass VA 24413-2307; 540-474-3297. Email:
email@example.com. Web: http://www.curtis-seltzer.com.
At his website, you can also sign up to get emailed articles he writes
on the subject. Very useful if you are looking to buy property in the country.
Useful Free Reports on Internet Marketing
Here are a few new PDF reports that I've added recently to the
FreeBooksForAll.com website. These are really neat reports worth
looking at if you want to market wisely via the Internet.
How to Cash in on the New Internet and Flood Your Business with
Customers by Rocket Helstrom. This one tells you how to increase the
number of visitors to your website.
How to Create Internet Money Machines Without Ever Building
a Website by Frank Sousa. This one is really great for those of you
who are are uncomfortable doing HTML or website design.
How to Uncover Red-Hot Niches with a Simple Step-by-Step Formula
by Myleena Phan. If you have trouble figuring out who would be
interested in your book or website, this report can help you figure out
what your niche is.
When you pray, move your feet. — African proverb
More great quotes at http://www.quotablebooks.com
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