Book Marketing Tip of the Week
January 21, 2008: Martin Luther King Jr. Day, No Smoking for Women Day, World Future Energy Day, Coming up: February is Laugh-Friendly MonthDetails on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In this issue . . .
-- John Kremer's Birthday Bash Bonuses
-- Monastic Moments: a Seattle Post-Intelligencer blog
-- Tracking Amazon.com sales rankings
-- PeelAway ads on your website
-- Q&A: Selling Books by the Truckload
-- Hot, hot, hot: Wired How-to Wiki & How to Do Things
-- OnceWritten: Meet the AuthorBirthday Bash Bonuses
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As part of my Birthday Bash, cover sales copy expert Susan Kendrick has offered a free 17-page special report to anyone who even had a small inkling to attend my Birthday Bash. To get your free copy of From Back Cover to Bestseller: How to Write Buy-Me-Now Back Cover Sales Copy (normally $37), go to http://www.writetoyourmarket.com.Meanwhile, if you missed my Birthday Bash teleseminar, you can still go to the following website to listen to it anytime in the coming months: http://www.InstantTeleseminar.com/?eventid=1615035.
Also, to celebrate my birthday, I'm giving away the following ebook which describes how to get lots of links to your websites: How to Generate a Fortune in Quick and Easy Backlinks (to Help Claim Top Rankings) and Free Laser-Targeted Traffic by Jeff Alderson and Rod Beckwith. It's available at the FreeBooksForAll.com website by clicking on the title above.
America's top copywriter Bob Bly is offering four special reports to readers of this newsletter. 1. How to double your response rates at half the cost, 2. Secrets of successful business-to-business direct marketing, 3. How to market information products, and 4. Online marketing that works. Each report is about 50 pages long and valued at $29.95 each. You can get them free this week by going to Bob's website at http://www.bly.com/reports. As a additional bonus, you will get a free subscription to his monthly ezine, The Direct Response Letter, a great resource. If you don't like the ezine, you can cancel at any time.
Monastic Moments: a Seattle Post-Intelligencer blog
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Sister Patricia wrote to me today to say that she followed up on my December tip (http://www.bookmarket.com/tip071221.htm) about blogs at the Seattle Post-Intelligencer. She's now a regular blogger on their website. You could be, too! Check out her Monastic Moments blog at: http://blog.seattlepi.nwsource.com/monasticmoments.Tracking Amazon.com sales rankings
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Matthew Peterson, author of the fantasy novel Paraworld Zero (think: Harry Potter meets Star Wars), did a bestseller campaign last week. He hit 61 at BN.com, 16,939 at Amazon.com — as of Tuesday evening. Check out his website at http://www.paraworlds.com, especially if you want to buy his book and keep his campaign going. On his website, he has links to BN.com, Amazon.com, and BookSense.com, where he has affiliate links for all three. For his current ranking, see the widget below.Amazon.com
Rank for Paraworld ZeroPowered by
Sales Rank ExpressAmazon.com Sales Rank
Powered by
Sales Rank ExpressDo you want to track your Amazon.com sales rank and display it to visitors on your website or blog? Then check out Sales Rank Express at http://www.salesrankexpress.com. This site provides a free widget you can install on your website that shows your book's Amazon sales rank, customer rating, number of reviews, and number of tags for your book. And you can create more than one widget to showcase all your titles.
According to the developer of the widget, Aaron Shepard, the Sales Rank Express widget can be installed with minimal HTML knowledge. Its link can be customized with your Amazon.com associates ID. Aaron is the author of Aiming at Amazon: The New Business of Self Publishing.
The code can be changed to allow for some design changes. But you must know some HTML to make the changes, or be willing to experiment as I did. Personally, I like the top example the best of the two examples above.
PeelAway ads on your website
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Check out the following page for an example of a PeelAway ad: http://www.bookmarket.com/if3.htm. I love these ads. They allow you to feature something special on your page without being obtrusive. And you can feature them on as many pages as you like on your websites, all for only $37 ($27 if you click on the PeelAway ad). It's a neat idea that you don't have to use for making sales. You can also use them just to feature something special on your pages.Question from reader on Selling Books by the Truckload
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Question: I read the part about selling books by the truckload. Do you think this is crap or should I look into it?John's Answer: I spoke at the first seminar that Matthew did on the subject of selling books by the truckload. He knows what he is talking about. He's done lots of deals, selling tons of books. The program is expensive, but if your book is suitable for selling to corporations as a premium or incentive or to catalogs, it is well worth it.
For more information on the Selling Books by the Truckload program, go to http://www.milliondollarauthorclub.com/videotruckload/?10005.
If you want to go it alone, read Chapter 19 of my book, 1001 Ways to Market Your Books. It describes how to sell to corporations & catalogs.
Hot, hot, hot: Wired How-to Wiki
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Wired magazine's website has just created a new how-to wiki where outsiders can contribute useful do-it-yourself articles on any subject. It features all kinds of projects, hacks, tricks, and tips on how to live, work, and play better. You must join to contribute, but this is new and wide open for professional content -- with links back to you if you want.Contact the Wired How To Wiki at http://howto.wired.com.
Here's my first contribution to the wiki: http://howto.wired.com/wired howtos/index.cgi?page_name=making_friends_the_essence_of_marketing.
Here's another spot where you can contribute articles:
How to Do Things: http://www.howtodothings.com — This site features how-to articles written by their registered contributors. They are actively looking for more contributors. You can register and contribute easily. They share 50% of the Google AdSense advertising revenues your articles earn with you. To find how more go to: http://www.howtodothings.com/ start.htm?cid=writing. Liz Smith is their editor-in-chief: liz@howtodothings.com.
For more such knowledge-sharing websites, see: http://www.bookmarket.com/knowledge.htm.
Once Written: Meet the Author
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The OnceWritten website allows any author to submit a Meet the Author essay at http://www.oncewritten.com/MeetTheAuthor.php. You write a 350-word essay about your experiences and challenges in getting published or about your on-going challenges with marketing your book. They include the essays on their website as well as in emails going to their 10,000 readers.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Again, note that my Book Marketing Bestsellers blog has a new web address: http://blog.bookmarket.com. You can subscribe to its RSS feed or simply stop by to read it on a regular basis. Recent blog entries:
http://blog.bookmarket.com/2008/01/novels-via-cellphones.html
http://blog.bookmarket.com/2008/01/title-change-makes-all- difference.html
http://blog.bookmarket.com/2008/01/crazy-new-way-to-increase- sales.html
http://blog.bookmarket.com/2008/01/useful-free-ebooks-on-internet.html
http://blog.bookmarket.com/2008/01/read-listen-to-and-watch-some- beautiful.html
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Joy is prayer. Joy is strength. Joy is love. Joy is a net of love by which you can catch souls. — Mother Teresa, religious leader
More great quotes at http://www.quotablebooks.com
Index: http://www.bookmarket.com/tipsindex.htm
Copyright © 2008 by John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571