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Book Marketing Tip of the Week
February 29, 2008: Captain Marvel's Birthday, International Underlings Day, National Rift in the Time Continuum Day

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- John Kremer's Free Q&A Teleseminar
-- new pages
-- annual household spending on books
-- a good book trailer for an upcoming novel

John Kremer's Free Q&A Teleseminar
Listen in to these calls now at:


Evening: new pages
Here are a few of the new pages on my website:

Selling Books in Bookstores and Working with Distributors: Q&A -

Designing and Pricing Your Books: Q&A -

Getting Publicity for Your Books: Q&A -

Selling Your Books Outside of Bookstores: Q&A -

Selling Your Company and Other Rights: Q&A -

Success Stories: Novels -

Success Stories: Poetry -

Success Stories: Selling Direct to Consumers Face to Face -

Success Stories: Selling Books Online -

Success Stories: Promoting Books via Contests -

Success Stories: Buying and Selling Rights -

Success Stories: Selling Books via Bookstores -

Success Stories: Promoting Books via Publicity -

annual household spending on books
Brent Naseath offered the following stats as a different look on annual
household spending for books:

According to the 2002 US Business Census (latest figures), the annual per capita revenues for Non-internet Book Publishers (NAICS 51113) was $96. The average household size according to the 2003 census was 2.57 people. That would yield an average revenue for NON-internet book publishers per household of $247. I hope that helps. You know what Churchill said about statistics...

If you don't know what Churchill said, here are a few possibilities:

Statistics are like a drunk with a lamppost—used more for support than
illumination. — Winston Churchill, British prime minister

The only statistics you can trust are those you falsified yourself.
— Winston Churchill, British prime minister

Actually, Churchill had lots of interesting things to say. Here are
a few more:

The greatest lesson in life is to know that even fools are right sometimes. — Winston Churchill, British prime minister

A politician needs the ability to foretell what is going to happen tomorrow, next week, next month, and next year. And to have the ability afterwards to explain why it didn't happen. — Winston Churchill, British prime minister

Two things are infinite: the universe and human stupidity; and I'm not sure about the universe. — Winston Churchill, British prime minister

I am reminded of the professor who, in his declining hours, was asked by his devoted pupils for his final counsel. He replied, “Verify your quotations.” — Winston Churchill, British prime minister

There are a terrible lot of lies going around the world, and the worst of it is half of them are true. — Winston Churchill, British prime minister

The first lesson that you must learn is, when I call for statistics about the rate of infant mortality, what I want is proof that fewer babies died when I was Prime Minister than when anyone else was Prime Minister. That is a political statistic. — Winston Churchill, British prime minister

I hope that most of the above quotations don't have anything to do with book publishing or marketing, but they are fun to read.

a good book trailer for an upcoming novel
Check out the book trailer for Andrew Croft's upcoming novel, The Overnight Fame of Steffi McBride: It's a great trailer for a novel.

Seattle Post-Intelligencer blogs
Jennifer Heigl, author of Career Diary of a Caterer, is also writing a blog for SPI, In Good Company: A Blog for Small Business. You can read it at:

Carolyn Harris is now writing a blog on women's issues. It's called Lyn's Circle: Chronicles of a Married Feminist:

Note from a reader:

“I saw this and passed it to many of my friends: Diane Owens, author of Overcome Fear of Flying, is doing a blog on baby boomers:

It made me think that your readers might be interested in my new blog on the military. My grandson is serving in Iraq for the 2nd time. The blog includes all kinds of opinions as well as an element that gives visitors a ways to do more than pay lip service to the fine work our underpaid troops are doing. Inexpensive things like donating cellphones, etc. The blog is I am also interested in having people provide reviews of military-related books--even books with strong views like Walter Brasch's Sinking the Ship of State. -- Carolyn Howard-Johnson; Email:


Kindness is a language the dumb can speak, and the deaf can hear and understand. — Christian Bovee

More great quotes at

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Copyright © 2008 by John Kremer

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