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Book Marketing Tip of the Week
April 3, 2008: TV Guide Birthday, American Circus Day, Cell Phone Birthday, U.S. Figure Skating Day

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- John Kremer's free Q&A call-in day
-- Q&A:'s new POD move
-- John Kremer's 10 Million Eyeballs Event

I am speaking this weekend at the Humor Writer's Organization annual conference in Dayton, Ohio, so this week's newsletter will be short. Note: This month's Q&A phone call coming next week.

John Kremer's free Q&A call-in day
Listen in here:

Afternoon, 3:00 p.m. Eastern, Noon Pacific:

Evening, 8:00 p.m. Eastern, 5:00 p.m. Pacific:

Q&A:'s new POD move
Question from reader: Is POD still a valid way to publish a book?

Answer from John: Yes, POD can be a very cost effective and valid way of publishing, especially if you don't have a distributor. But, given's new policy of only selling POD books produced by its sister company BookSurge, I'd sign up with BookSurge to service and sign up with Lightning Source to service Ingram, and through them, most bookstores. Do not offer an exclusive to either company.

As for Amazon's change of policy, they make a good argument for making the change. It really does make sense for them to print the books at their warehouses and to send them out from there rather than wait to get books from Lightning Source (the main source for most POD books sold right now by By printing in-house, they can ship orders more quickly and also make sure that the entire order goes out right away rather than having to send a single book later after they get it from Lightning Source.

Of course, it also make enormous financial sense to them to keep all the money in-house.

Lightning Source, with the power of Ingram, will fight the change. It will be interesting to see if they can sway Amazon's decision.

John Kremer's 10 Million Eyeballs Event . . .
I can't tell you how excited I am in getting ready for the two-day tell-all seminar on how to sell books and other products online -- which I'll be teaching this coming April in Florida and May in California. Some of this stuff you'll have heard before, but some of it is so new and so unique, it will knock your socks off right out of this world.

During this seminar, I will be teaching four insider ways to get five to ten million online impressions for your book, your ideas, your website, or whatever else you want to promote. That simple. I'll teach you the fastest way, a slower way, and a really inexpensive way that doesn't take a lot of time or knowledge to implement.

When I'm talking about eyeballs, I'm talking about anytime anyone hears or reads about you, your book, or your website online. I'll teach you how to get five to ten million such impressions. Meaningful impressions.

As part of the course, I'll reveal the twenty best ways to convert that sort of interest into book sales -- lots of book sales!

This seminar will be very interactive. Bring your computers and online access so you can begin testing John's tips right away. Wi-Fi will be available in the seminar room.

The cost is only $497 for two days of the most intense and useful tips you'll ever receive on how to market your books and services online.

More details on this now online self-pacing course at

“The best money I ever spent.” — David Comings, author of Did Man Create God? - Web:

Another Seattle Post-Intelligencer blog
Barbara Hollace is now writing a blog for the Seattle Post-Intelligencer
called Apartment Living. Check it out here:

Harvey Deutschendorf now has a blog about emotional intelligence on the Seattle Post Intelligencer.

Quotable Books
Life begets life. Energy becomes energy. It is by spending oneself that one becomes rich. — Sarah Bernhardt, actress

More great quotes at

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Mental Floss / John Kremer's Q&A / Ken McCarthy interviews John Kremer

Copyright © 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571