In this issue . . .
-- 10 Million Eyeballs: examples of success
-- 101 ways to promote your book - get your blog readers to help!
-- Buying Your Book: Pros and Cons
-- Mental Floss magazine - update
-- Solutions for Writers Teleconference
10 Million Eyeballs: examples of success
Here are just a few examples of people and companies using the Internet
successfully to make money or change lives. For more such examples, see
MTV's 300 websites attracted 90 million unique visitors in December 2007.
Their income from the websites exceeded half a billion dollars in 2007. One of
the keys to their success has been to free the content so it is accessible from
more than just their own sites. As their president noted, “We need to make sure
our content is everywhere our audiences are ... to keep our brands relevant.”
The January 2008 issue of Conde Nast Portfolio magazine valued Matt
Drudge's Drudge Report one-page website at $10 to $20 million based on ad sales
generated from the blog's 1.33 million unique monthly visitors.
Using text messages, Facebook groups, and YouTube videos, student activists
in Venezuela organized protest marches against the increasingly autocratic rule
of president Hugo Chávez. One protest march featured more than 200,000 union
laborers, students, housewives, and business executives. The marches helped to
defeat a reform package that would have enabled Chávez to be president
indefinitely. As the leader of the movement noted, “Youths in any nation, I
believe, can do the same. They can make history.”
I give more than 30 such examples on my Ten Million Eyeballs website:
This website has some incredible
information that you should be able to use to create more website visitors and
sell more books.
Ten Million Eyeballs Events are coming up in West Palm Beach, Florida on
April 26 and 27, as well as on May 28 and 29 in Los Angeles, California and June
19 to 20 in Minneapolis, Minnesota.
Quite honestly, I can't believe that so many of you
are waiting to sign up for this seminar. It is the best thing I've done in my 25
years of marketing books. What I teach in this seminar will change the game of
marketing books. You should double sales in the next 12 months if you follow the
advice I provide in this seminar to create a much, much larger online audience
for you, your books, and your website.
101 ways to promote your book - get your blog readers to help!
Sister Patricia Proctor, author of 101 Inspirational Stories of the Power of
Prayer, shared 101 ideas for marketing her book with the readers of her blog.
Since posting that list, a number of readers have sent her almost 20 more ways
-- good ways -- to market her book.
She told me about the list during a recent teleconference and I realized that
everyone should make such a list and share it with the readers of their blog or
the visitors to their website. And then ask them to help you think of other good
ways to market your book.
Here is the list that Sister Pat made:
Let me know if you make such a list and I'll point people to your list as
If you give me permission, I'll also post your list on the BookMarket.com
website with a link back to your blog. I love sharing ideas. Here is the
beginning of that project:
Buying Your Book: Pros and Cons
During the same teleconference, I suggested to listeners that they might also
share the ten best reasons to buy their book as a text listing or a video on
their website. And then also share the ten reasons why someone shouldn't buy
their book. Website visitors are more likely to become buyers if you give them
an objective view of your book -- both the pros and cons, why they should buy
and why they might choose not to buy your book.
Sister Patricia Proctor made a video giving the two best reasons to buy or
not to buy her book mentioned above. You can check out her video at YouTube:
I think she does a wonderful job of selling her book even as she tries to
give reasons not to buy her book. It's a good exercise for any author to do. It
will help you understand why some people choose not to buy your book.
Check out my own list describing why you should take my 10 Million Eyeballs
Event -- or why you should not take it. You can check out both lists at
Mental Floss magazine - update
From a reader: You might want to check out
Mentalfloss.com's policy on idea submissions. I'm a member of Alabama Media
Professionals, headquartered in Birmingham, and we were given information
recently indicating Mentalfloss claims all rights even to story ideas submitted,
not just stories assigned and contracted. (I don't recall the details. If I'm
remembering correctly, the magazine has wording to that effect in its guideline
submissions.) I understood this to mean if an idea crosses Mentalfloss's path,
no matter where it came from, they claim dibs on it for the magazine's use, with
or without compensating or acknowledging the person who held the idea
originally. I'm not saying the magazine does this, just that it has documents to
reflect that it could.
It's a really interesting magazine and the people that founded it seem
brilliant. But I don't think that type of ownership requirement is a fair or
ethical stance to take with freelance writers.
John's comment: Since I write this
newsletter for book authors, Mental Floss's policy isn't that crucial
since book authors would be writing for the magazine as a way to publicize their
books. Nonetheless, I do agree that the magazine's policy isn't fair to
Solutions for Writers Teleconference
The Doppelit Train folks have put together a great series of teleseminars for
authors during the month of May and early June. Check out the details at
I'll be speaking in early May about creating a bestseller and then later in
May on how to make the very best use of BookExpo America. Other speakers include
Dan Poynter, Ellen Reid, Rock Thomas, & Kurek Ashley.
Seattle Post-Intelligencer blogs
Silvana Clark, author of 12 Going on 29: Surviving Your Daughter's Tween
Years, is blogging at the Seattle Post-Intelligencer on Parenting
with Pizazz at
Deborah Maragopoulos, author of LoveDance, writes a Hormonally
Challenged blog at
There are only two ways to live your life. One is as though nothing is a
miracle. The other is as though everything is a miracle. — Albert Einstein,
More great quotes at http://www.quotablebooks.com
Previous: Online Success Stories / Craigslist / bookshelves to books
Mental Floss / John Kremer's Q&A / Ken McCarthy interviews John Kremer
Next: Fast Company website / HarperCollins new publishing endeavor,
NPR's Takeaway morning show / new book: Wow!