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Book Marketing Tip of the Week
June 6, 2008: Black Power Movement Birthday, D-Day Anniversary, Tales from the Punchbowl Day

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- John Kremer's free Q&A call-in day
-- Ten Million Eyeballs Event
-- follow-up

John Kremer's free Q&A call-in day
You can listen in to the replays at the URLs listed below:

Afternoon Q&A call. You can log-in to listen via the web:

Afternoon Q&A call. You can log-in to listen via the web:

Note: I do these free call-in days as a service. They replace the free consulting I've done in the past answering questions over the phone or via email. Use these times to ask questions of me rather than calling me or emailing me with questions (unless, of course, you want a consulting session (details at

Ten Million Eyeballs
John Kremer's Ten Million Eyeballs Course:

If you were to get 10 million people to see, hear, or learn about you, your book, your product, your idea, or your website, here are a few of the things that would happen:

1. The Alexa rank for your website would jump from wherever it is to somewhere in the top 150,000 sites in the world (out of more than 150 million sites and counting). It could easily reach much higher.

2. You will get from 60,000 to 200,000 unique visitors to your website every month. Some months your traffic would spike to half a million to a million unique visitors.

3. Based on that many visitors, even if you only convert 1/10 of 1% to
customers, that's 60 to 200 sales per month. For a $20 book, that means income of $1,200 to $4,000 per month.

4. Even if you don't sell one book or any services, you will receive $500 to $10,000 every month from Google for AdSense and display ads.

5. If you decide to sell display ads directly to companies that want to reach your visitors, you should be able to generate $300 to $1,000 per page per month from display ads. The richer your website is in content, the more you'll make in ad income.

If you take my Ten Million Eyeball course, I guarantee that you will generate at least 10 million eyeballs in the next two years and could easily generate 5 to 10 million eyeballs every month within a year or less.

Here are some testimonials from people who attended the
Ten Million Eyeballs Event in Los Angeles:

$10,000, $20,000, $100,000, $1,000,000--WOW! Your 10 Million Eyeballs
course is worth its weight in gold--no platinum. Not only is it chock full of information, but information that is PRACTICAL and INSTANTLY usable to maximize marketing strategies and start increase sales. I so appreciate the fact that you answer every question, provide such creative ideas and out of the box thinking, and share such powerful marketing information. I can assure you, everyone in the class felt the same way. I am sending my VP of Marketing to take your Atlanta class. -- Diana Zimmerman, president, CMS Communications, and author of Kandide and the Secret of the Mists

What a terrific two-day seminar. Just chock-full of million dollar ideas! I wanted to write you earlier, but I’ve been busy implementing some of them. -- Victoria Loveland-Coen of

John Kremer is an encyclopedia of information about book marketing. His latest class is chock-full of information, with no filler and no irrelevant stuff. He teaches methods that are tried and true, most of which he has successfully tested himself. I can't recommend this class too highly. You could save yourself years of mistakes in marketing books, websites, videos, or just about anything by taking this class. -- John Toomey

What an incredible two days! You taught us so much, and it was clear how much you enjoyed sharing your knowledge. -- Phyllis Zimbler Miller, author, Mrs. Lieutenant: A Sharon Gold Novel

Although my brain hurts from the info overload, I am so very excited to get to work on implementing the great tips you shared. Let me join the chorus in telling you something that you already know: You're worth every penny...and then some! I look forward to the day I can spend a few more pennies with you. Again, thank you for a great seminar! -- Louise Lewis, author, No Experts Needed: The Meaning of Life According to You!

I just attended your Ten Million Eyeballs event in L.A. and I learned so much that my brain almost exploded. -- Zachary Kyra-Derksen, blogger, follow-up
The following note came from a newsletter reader:

Regarding the recommendation to writers to promote their books through -- I figured that one out about a year ago and emailed as many local groups as I could find. Almost no response. I joined one group, and learned that this kind of promotion is considered the equivalent of spam. Unless authors want to be members of a group, this kind of effort is a very large annoyance to most of the groups. P.S., I didn't sell any books, but learned a lot about

It is spam to bulk email all the local groups. It is not spam to contact individual group leaders with book suggestions if you have a book that fits their topic of discussion. As noted in David's suggestion, he sent email only to those cities where he would be going anyway. He let them know he'd be in their city on specific dates and offered an advance review copy of his book. He received some great responses from doing it this way.

Quotable Books
Work is not always required. There is such a thing as sacred idleness.
— George MacDonald, fantasy writer

More great quotes at

Previous: A great bookstore promotion / 10 Million Eyeballs: why you should care / two great promotional ideas / John Kremer's Q&A call-in day


Next: Marine Corps stores / The Booklegger / Los Angeles Times Books / specialty booksellers / newspaper columns

Copyright © 2008 by John Kremer

Open Horizons, P O Box 2887, Taos NM 87571