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Book Marketing Tip of the Week
July 3, 2008: Dow Jones Industrial Average Birthday, Music Man Birthday, World Book Signing Day, Air Conditioning Appreciation Days (July 3 to August 15)

Details on these days and 18,500 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Paste magazine
-- Scholastic online media room
-- Hooray for Books children's bookstore

Follow-ups from last issue . . .
-- Marine Corps retail book buyer
-- Ebooks as Viral Agents Teleseminar
-- Premium Book Company
-- Get Paid to Do Your PR

Paste magazine
Paste is a monthly magazine which introduces new music and musicians. In addition to review new music and movies, they also review new books and authors, with a very eclectic range of titles. Send review copies and info to the Books Editor at Paste Magazine, P O Box 1606, Decatur GA 30031; 404-207-1182. Email: Web: They encourage you to visit their MySpace and Facebook pages as well as commenting on their blogs.

Josh Jackson, Editor-in-Chief

Charles McNair, Books Editor. Wrote about Frances Richey's poetry collection The Warrior. Various contributing writers reviewed the following novels: Nathaniel Rich's The Mayor's Tongue; Theodore Judson's The Martian General's Daughter; Rabih Alameddine's The Hakawati; Ace Atkins's Wicked City; and Giuseppe Di Lampedusa's The Leopard (5/08). Contributing writers also reviewed the following nonfiction books: Martin Amis's The Second Plane; Sloane Crosley's I Was Told There'd Be Cake collection of essays about surviving quarter-life; and Steven Kurutz's Like a Rolling Stone (5/08).

Tim Regan-Porter, Film Editor

Austin Ray, Web Editor

Ross Simonni, Contributing Writer. Wrote an interview with Leni Zumas, author of Farewell Navigator (5/08).

Rachel Maddux, Editorial Assistant. Raved about J.M. Coetzee's novel Waiting for the Barbarians (5/08).

Scholastic online media room
Scholastic has just launched a new online media room located at The media room includes bios of Scholastic experts and authors, research and reports, weekly news items, and RSS feeds covering publishing, education, media, and more. Check out their media room for some great ideas on what you could do with your online media room.

Hooray for Books children's bookstore
Hooray for Books, Trish Brown and Ellen Klein, 1555 King Street, Alexandria VA 22314; 703-548-4092; Fax: 703-548-4094. Email: Web:

Marine Corps retail book buyer
Karen Macdonald, the book buyer for MCX, sent me the following email after I listed her contact info after meeting her at BookExpo America:

I have been flooded with emails and phone calls from authors saying you published my contact information in your news letter after BEA. A little background, traditionally books are brought into the MCX system through book distributors. Books need to be available for use by our distributor Chas. Levy, not published on demand or pay to print, the pricing has to be right, and they need to add to our assortment mix. We are not in a position to accept most of the inquiries that come our way. The floor space we are allotted makes us hard pressed to get the national best sellers on the floor much less smaller publications, many stores only have 4. Thank you for the interest but please remove our contact information from your website. All inquiries should be directed to Chas. Levy.

Ebooks as Viral Agents Teleseminar
On Tuesday, June 17th, I interviewed Ruby Yeh, founder of Alive Ebooks. During the teleseminar, we talked about how ebooks can be used to create new products, generate new customers, build a list, and treat people to a new version of your book. One Alive Ebook author added 7,000 names to his email list in 6 months. Another added 6,000 names in the same amount of time. Another sold 300 books in three weeks.

If you missed the teleseminar but would like to hear the details of this call, go to:

As I interviewed Ruby, I realized that I wanted to create a few Alive Ebooks of my own. But, unfortunately, I forget the exact details so I'll be listening to the phone call again myself.

If you'd like to talk to Ruby about the Alive Ebook program, call her at 415-264-6496 or email her at

Premium Book Company
Note: The Premium Book Company only sells nonfiction; that means no fiction at this time.

Reader Feedback: Great idea for a service, but quite possibly the ugliest website I have seen since 1995. If what the prospective corporate customers see looks like this, they're likely to run and hide.

John's Answer: I agree. An ugly site. The customer, however, is approached directly by sales reps so they would not see the website.

More Reader Feeback: My own clients, who are authors who might find the service useful, probably would see the website. And it doesn't inspire confidence and the willingness to hand over money. Surely it wouldn't be that difficult to update it.

Get Paid to Do Your PR
Reader Feedback: I second what Susan says - I too get paid to write about my topic and book. My articles have appeared in AAA Living,,,, ME* magazine and more. It's all about the platform and it is worth many times what they pay us! -- Carol White, author of  Live Your Road Trip Dream: Travel for a Year for the Cost of Staying Home

And have a great 4th of July!

Quotable Books
Art is our chief means of breaking bread with the dead. - W. H. Auden, poet

More great quotes at

Previous: Ebooks as Viral Agents / Membership Site Bootcamp / Master Speaker Workshop / Useful Internet tools / / Premium Book Company / Yearbook of Experts / Corporate Sponsorships / Mother Talk / Idlewild Books travel bookstore / Get Paid to Do Your PR


Next: John Kremer's Free Q&A Teleseminars in July / a golden nugget
speaker teleseminar / Wabi-Sabi Gifts / News Release Wire

Copyright 2008 by John Kremer

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