In this issue . . .
-- John Kremer's Free Q&A Teleseminars in July
-- A golden nugget
-- Wabi-Sabi Gifts
John Kremer's Free Q&A Teleseminars: July
My next free Q&A call-in (to answer all your questions on marketing and
publishing books) will be on Tuesday, July 8th, at 3:00 pm Eastern,
Noon Pacific time. You can log-in to listen via the web at:
Unlike other months, I'll be doing another free Q&A call-in on Thursday,
July 17th, at 8:00 pm Eastern, 5:00 pm Pacific time. Log-in to listen
via the web at: http://www.InstantTeleseminar.com/?eventid=3492057.
After the events, you can go back to listen to them at any time by going to
the URLs listed above.
Phone number to dial for both calls: 218-486-3696
Use this conference ID for both calls: 2092800#
Note: I do these free call-in days as a service. They replace the free
consulting I've done in the past answering questions over the phone or
via email. Use these times to ask book marketing and book publishing
questions of me rather than calling me or emailing me with questions
(unless, of course, you want a consulting session). For details on my
consulting services, see http://www.bookmarket.com/consulting.htm.
A golden nugget
On BookMarket.com, I've recently added a key contact that helped one
self-publisher sell thousands of copies of her book. This company sells
proven how-to mass appeal books to catalogs, home shopping networks,
mass-market chains such as Sams, Home Depot, etc.
I have promised my contact that I would only send a small group of
targeted publishers to submit books to the above company. There are
two ways you can access this information: 1. Pay me as a consultant
for a one-hour consultation. Or 2. Find the information. It's available for
public consumption if you happen to stumble upon it or if you figure out
where I might have placed this golden nugget on BookMarket.com.
Think of it as a treasure hunt.
Reader feedback . . .
I appreciate all of the information you give us in this newsletter. I even
paid $300 to go to your book marketing seminar in Washington, DC at BEA 2007,
and it was worth every penny. But I must tell you, I resent the tone of your
golden nugget post. To access this information we either have to 1) find it
ourselves or 2) pay you as a consultant for an hour. We all have to make a
living and there's no such thing as a free lunch, but this tone of “pay me or
good luck finding this important information” just rubs me the wrong way for
John responds . . .
I figured I'd be in trouble with that item. I just couldn't figure out how to
word it, but I did want to make the info available. This contact, however, is
so, so important and could possibly have an incredible impact on a few, very few
select books. I promised the person who gave me the contact that I would only
share it with a few select people. And, even if I hadn't promised that, I would
want to ensure that the company not get inundated because if they did, no one
would get a deal with them. I've seen it happen before.
To answer the above objection, I'm withdrawing my offer to share the contact
info in a consulting session. I'm not trying to make money on this contact. I'm
simply trying to ensure that they not be inundated because then no one wins.
Please also note that any print-on-demand book would not be appropriate for
this market or most mass-market outlets (the quantity and margins required for
mass-market distribution do not permit POD). That doesn't mean your book is
wrong for the market, only that the method of printing is wrong for the market.
The Marine Corps buyer I listed several issues ago got so inundated, she
stopped answering anyone. The problem was exacerbated by some people's
unrealistic view of the potential for their book in that market. I really
encourage you to visit chain stores, get copies of catalogs, read magazines,
watch TV shows, etc. before you approach them with your book so you really know
that your book fits into their market and their current needs. Otherwise, you're
just spinning your wheels.
I know you all love your books and believe everyone should have a copy. I
believe the same about my books. But the fact is that most books only fit into a
few select marketplaces, media, etc. Trying to push your book into marketplaces
where it really doesn't fit hurts the rest of us who might have a book that fits
that marketplace. That's one reason so many media and marketplaces are built up
walls to make it hard for you to reach them or talk to them. Sadly, it hurts
those of us who take time to do our research and make sure out books fit a
market. It makes us work doubly or triply harder because too many people don't
take the time to do the research but just scattershot to any listing they find.
That's one reason I've said over and over again for the past five years that
the best thing you can do for your book is to focus on 100 key media and
marketing contacts and then build relationships with them. That means: Do your
research. Get to know their audiences, their customers, their needs, the way
they want to be approached, what they need from you, etc. Then and only then,
contact them telling them how your book fits their needs and the needs of their
customers or audience.
Wabi-Sabi is a local gift shop in Taos, New Mexico that features gifts
for the spirit. The only books I saw them feature, however, were on
origami and paper creations. But they also sell Buddhist and meditation
gifts, so they might also be interested in related books. Send info to
Wabi-Sabi, Cassandra and David Bates, 216A Paseo del Pueblo Norte,
Taos NM 87571; 575-758-7801; Fax: 575-758-8531.
The moment one gives close attention to anything, even a blade of
grass, it becomes a mysterious, awesome, indescribably magnificent
world in itself. — Henry Miller, novelist
More great quotes at http://www.quotablebooks.com
Previous: Paste magazine / Scholastic online media room / Hooray for Books
/ follow-ups this week: MCX, ebooks, Premium Book Company, PR
Next: Ten Million Eyeballs Event / John Kremer's Free Q&A Teleseminar
Jeff Rivera interview / Travel Ad Network / Video Traffic Guys: Free Trial
Select markets / newspaper book review editors / top publisher websites