In this issue . . .
-- Author success story
-- Specialty retailers ... question
-- Video spokesperson on your website
-- Another author success story
-- Advertising on your website or blog
-- Another author success story
Author success story
The following story came from book publicist Denise Cassino of
I recently got one of my young adult fantasy fiction authors a gig at a
local grade school. She sent flyers a week in advance with purchase
information. We set it for the last day before Thanksgiving break. There
were 56 students and their parents there for a feast. Afterward, she did
a book reading at which she offered a writing contest to the kids. Each
student writes a story using her book's main characters. The teacher
chooses the top 5 and sends them to the author who picks the best
one. That winning student's name will be used for a character in her
next book and will get to appear on the author's radio show! Way to
keep the kids interested!
Specialty retailers ... question
Reader Question: I have a dumb question. You often provide names
and addresses of specialty retailers. What do you propose I do with
them? Send a sample copy of my book? Something else?
John's Answer: Sometimes I'm very naive. I expect my readers here to
know what to do with the resources and leads that I provide here.
That's because I assume that everyone here has read my book, 1001
Ways to Market Your Books. Obviously, a bad assumption.
First, if I had a book that would be a perfect match for one of the
specialty retailers listed in this newsletter, I'd send them a flyer telling
them why they should be stocking my book and how/where they can
Second, if they didn't place an order within a few weeks, I'd send them
another letter or make a follow-up phone call.
I would rarely send them a copy of the book. If they asked for one
copy, I might send it, but I think a good flyer or letter does as good a
job of selling a book as the book itself. Indeed, a well-written flyer or
letter often does a better job of selling.
Video spokesperson on your website?
If you've thought about having a video spokesperson on your website,
check out this sample to see the impact of a video person: http://www.
If you like what you see, check out more: http://www.themediazoo.com
A similar company is Live Face on Web:
Or you could create your own video spokesperson like I did. You can
view the welcome I created at http://www.bookmarket.com/eproducts.htm
Note that the video is a down and dirty video I just created today so
certainly not perfect. But let me know how it works. I created this
As an alternative, you could create an opt-in welcome message such
as the one I created at http://www.bookmarket.com/bookpromotion.htm
Same down and dirty video, but the opt-in corner image and the hover
over link was created using Corner Stay Ads. You can order this handy
easy-to-use tool for only $37 by clicking on the graphic below or by
going to: http://bookexpert.cornerstay.hop.clickbank.net
Another author success story
The following story was sent to me by a reader, Jessica James, author
of Shades of Gray: A Novel of the Civil War in Virginia:
Every author trying to market a book has probably heard these words
of advice: Tie your book to a current news event. If you write fiction,
that is sometimes hard to do, but by no means impossible.
Historical fiction author Jessica James found a way to connect her Civil
War novel with the hoopla surrounding the recent presidential election
by conducting a poll on her website asking readers to choose the literary
character they thought had the qualities to make a great president.
One of the characters from Shades of Gray ended up coming in third,
but that was just icing on the cake. What mattered was that many
newspapers ran portions of the press release and online sites linked
back to Jessica's website for the full story. A few days after the election
her historical fiction novel was in the top 10 on Amazon in the
Atticus Finch from To Kill a Mockingbird won her presidential poll by a
wide margin. The full results of the poll are still listed at her website:
http://www.jessicajamesbooks.com, and a full story can be found on
her Civil War blog at http://www.jessicajamesblog.com.
Advertising on your website or blog
If you'd like to run display or text ads on your website or blog to earn
extra cash, check out the listing of such services at:
While I cannot speak for all of the services listed on this page, I know
that most of them are well-regarded and reliable payers. I use a number
of them to earn a little bit extra from the people who visit my website
or blog. These can be especially useful for hobby websites like my
http://www.celebratetoday.com & http://www.hottimescoolplaces.com.
Another author success story
The following story was sent to me by a reader, Doreen Orion:
I saw your newsletter note about the author in Hawaii. What I did on
my book tour was contact hotels near my signing (as well as the one I
was staying in, of course) and speak to the concierge. They are always
being asked by their guests what there is to do in town. I told them
about the signing and asked for their fax number. Then, I faxed them a
My book, Queen of the Road, went into 6th printing after only 3 months
out. When I thanked my editor at Doubleday, she said, “I think you only
have yourself to thank.”
John's comment: An active author is the greatest blessing a publisher
can have. Active authors sell books.
Nice guys finish first. If you don’t know that,
you don’t know where the finish line is. — Gary Shandling, comedian
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
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