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Book Marketing Tip of the Week
January 12, 2009: Feast of Fabulous Wild Men, National Clean Off Your Desk Day, American Public Museum Day, Build a Dynasty Day, Lift Every Voice and Sing Day

Details on these days and 18,500 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

Note: Celebrate New Year's Day every month of the year. Check out:

In this issue . . .
-- John Kremer's 60th Birthday Bash Q&A teleseminar
-- Harper's magazine book columnist
-- Author Stores
-- Marketing Christian Books
-- More free books . . .
-- SmashWords ebooks
-- John Kremer's birthday gift to you
-- Book buyer: Calgary Public Library
-- Reader suggestion: mp3 audios

John Kremer's 60th Birthday Bash Q&A teleseminar
In addition, I'll be hosting a free Q&A teleseminar on my birthday. Come to listen in and ask all your book marketing questions.

You can listen in by phone or via the Internet (no phone charges!).
To listen in via the Internet and to ask questions ahead of time
(if you can't attend the birthday bash), go to the following URL:

That's also the URL you would go to if you want to listen to the Q&A
teleseminar after the event.

I'll also be speaking on Thursday, January 15th, at 4:00 p.m. Eastern, 1:00 p.m. Pacific for the Writers & Publishers PEG of the National Speakers Association. You are welcome to listen in by calling 712-432-1620, access code 518637# (you must press # at the end).

Harper's magazine book columnist
Starting with the May 2009 issue of Harper's magazine, Benjamin Moser will be the new columnist for their New Books column. He's taking over for John Leonard who recently died.

Warning: Do not send books to Moser without first reviewing several copies of Harper's magazine to make sure your book fits their needs. To send review copies without doing that review is a waste of your time and money as well as their time. You'll find the address to send review copies in the magazine when you read it. Author Stores
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ has added a new way of finding books called Author Stores. These are single pages that feature all books from a particular author, plus an author photo and related content, such as a biography, message board, and streaming video. For more information on their Author Stores, see

They currently feature about 2,500 Author Stores, but want to create one for every author featured on You can sign up for updates at the above URL.

Marketing Christian Books
Sarah Bolme, author of Your Guide to Marketing Books in the Christian
, has started a new blog on marketing Christian books. Check it out at

More free books . . .
During this holiday season, many authors are giving away free ebooks, especially compilations of email newsletters and blogs. Check out the many free ebooks at

The Best of He Blogs, She Blogs, 2008 Edition by Laura Christianson and Jim Rubart:

Social Bookmarking Overview: Get Free Unlimited Traffic with Social
by Edwin Brian:

The Truth About Making Money with Teleseminars by Kathleen Gage:

SmashWords ebooks
SmashWords Created by an author, this website allows you to sell ebooks in a variety of formats for immediate download. The site helps you create formats for Kindle, Stanza (for the iPhone), PDF, HTML, Javascript, rich text format, LRF (for Sony reader), Palm, and more. For all the services they provide (uploading and formatting for free), they take 15% of the sale. Each author can create a profile page featuring all their SmashWord titles, plus videos, and more.

For more e-product websites:

John Kremer's birthday gift to you
Well, as I usually do on my birthday, I'm offering several special gifts. For the past ten years, I've been selling the following two programs as databases: Catalog Sales Data Files and the Specialty Retailers Data Files. Both of these programs formerly sold for $30.00 each. You can now download these data files for absolutely no cost in Excel format by going here:

Since these data files normally sell for $30.00 each, that makes my 60th birthday special worth $60.00. 60 for 60! My gift to you!

Book buyer: Calgary Public Library
A note from a reader: I have a contact for you in Canada. Joye Hardman is the buyer for the Calgary Public Library. Her email is:

In turn, she asked if I had any Canadian book buying contacts. I really don't, but maybe some of you do. If you'd like to share your Canadian book marketing contacts, email me at

Reader suggestion: mp3 audios
Here is a suggestion from Arnold Howard, a reader of this newsletter:

I thought of this because I've been listening to mp3 files lately: When you are interviewed on TV or radio about your book, ask for permission to add an mp3 file of the interview to your website. Potential readers can listen to it from their mp3 players. Also include mp3 files of lectures that you give to libraries and other audiences.

Include the terms "mp3," "audio," and "download" to your audio page so that people can find the mp3 files from a search engine.

Audio is an intimate format--in some ways more intimate than video, because the listener can feel that you are right there with them as they do household chores such as washing the dishes. This is a good way to build relationships with readers.

Use a good quality digital recorder. The higher the quality of the audio, the more intimate the listening experience.

Sell Books by the Truckload teleseminar
On Thursday, January 15th, Matthew Bennett, a self-published author who sold 5 million books to Fortune 500 corporations will be presenting a free teleseminar. For more details and to sign up to be part of this phone call, go to

Quotable Books
Life does not accommodate you, it shatters you. It is meant to and
couldn't do it better. Every seed destroys its container or else there
would be no growth, no fruition. Florida Scott Maxwell

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

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Copyright 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571