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Book Marketing Tip of the Week
February 3, 2009

Details on these days and 18,500 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

Note: Celebrate New Year's Day every month of the year. Check out:
http://www.manyhappynewyears.com

In this issue . . .
-- Twitter resources
-- Celebrity gossip for the National Enquirer
-- specialty retailers
-- Lexington Herald-Leader
-- Reader Question: Pricing your book
-- PDF search engines

Twitter resources
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If you use Twitter to write microblog posts, you'll want to check the new page I've created to help you make better use of your tweets. Tons of Twitter resources, tools, and applications are featured at:
http://www.bookmarket.com/twitter.htm.

Also check out John Kremer (that's me!) on Twitter at:
http://www.twitter.com/johnkremer. I like followers!

Dear Tweetie: http://www.deartweetie.com A very new advice column that uses the Twitterverse to answer people's questions. If youre an expert: Shoot me an @deartweetie with your field of expertise, and when a question comes in that applies, Ill copy you on a retweet of the question. If you need advice: Send me a tweet and Ill do my best to match you up with an expert who can answer in 140 characters or less.

Celebrity gossip for the National Enquirer
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The National Enquirer gossip tabloid pays big money for celebrity gossip news and photos. If you have a celebrity-related book, you might also have news, photos, or gossip they'd like to know about. You can email your tips to tips@nationalenquirer.com. Or call one of the following numbers: New York: 646-935-6053, Los Angeles: 800-645-4708, or Florida: 800-344-9598.

specialty retailers
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Here are some specialty retailers that might be interested in your books:

The Ark Books, 133 Romero Street, Santa Fe NM 87501; 505-988-3709.
Email: explore@arkbooks.com. Web: http://www.arkbooks.com. New age
bookstore and gift shop.

Knit Happens, 7777 E Indian School Road, Scottsdale AZ 85251; 480-941-3898. Knitting supplies, yarn, and books.

Santa Barbara Botanic Garden Gift Shop, Gail Milliken, Garden Shop Manager, 1212 Mission Canyon Road, Santa Barbara CA 93105; 805-682-4726; Fax: 805-563-0352. Email: gmilliken@sbbg.org. Web: http://www.santabarbarabotanicgarden.org. Gardening related gifts and books.

Santa Barbara Maritime Museum Store, Shawn Balla, Store Manager, 113 Harbor Way, Santa Barbara CA 93109; 805-962-8404, ext. 110; Fax: 805-962-7634. Web: http://www.sbmm.org. Maritime-related gifts and books (including the history of the sea).

Santa Barbara Museum of Art Store, Georgia McDermott, Manager of
Retail Services, 1130 State Street, Santa Barbara CA 93101; 805-963-4364; Fax: 805-966-6840. Email: store@sbma.net. Web:
http://www.sbma.net. Art and photography books, gifts, clothing, etc.

Santa Fe Quilting, 3018A Cielo Court, Santa Fe NM 87507; 505-473-3747; Fax: 505-473-9510. Email: info@santafequilting.com. Web:
http://www.santafequilting.com. Quilting fabric, notions, patterns, classes, and books.

Lexington Herald-Leader faith blog
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The Lexington Herald-Leader has recently started a new Faith Blog Network. They are asking Christian book publishers to help them promote the new network by send review copies of books by Christian and spiritual authors to be used as giveaways and contests.

Send review copies to Risa Richardson, Assistant Features Editor, Faith & Values, Lexington Herald-Leader, 100 Midland Avenue, Lexington KY 40508; 859-231-3201. Email: rrichardson@herald-leader.com. Web:
http://www.kentucky.com/faith.

Reader Question: Pricing your book
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Reader Question: My only real concern is that according to Dan Poynter, my 140-page paperback is way under priced at $12.95. Dan says to price it at 8 times the printing cost. I'd really love to do that but that would put my whistle blower piece at a staggering $21.60 I don't think anybody would buy it at that. Can you help at all on this?

John's Answer: Like Dan, I recommend a retail price 8 to 10 times the PPB (printing, paper, and binding) costs. The costs for determining retail price do not include cover design, editing, indexing, proofreading, promotion, etc.

Now that's just one rule for pricing a book -- and a good one to follow if you want to make money. It's tough selling, especially via bookstores, if you don't have that kind of markup on PPB.

There are two ways price your book reasonably.

1. Work with your printer to get the PPB cost down. (Note: the 8-10 times PPB rule really only applies when you are printing at least 3,000 copies.) If you are printing fewer copies, you'll never get a low enough price to follow this rule. Any printing below 3,000 copies should be considered a test marketing printing. You hope eventually to get the price better when you go back to reprint.

Sometimes you can use a cheaper paper, less color on the cover, etc. to get the price lower as well, but the most effective way to get a lower PPB is to print more copies -- but that is impractical when you don't know how well the market is going to respond to your book. I normally recommend people start with a printing of 1,000 or fewer copies to test the market.

Note: You can never follow the PPB 8-10x rule when printing via print-on-demand. The economies of scale aren't there for that.

2. Your other alternative is simply to set your price to compete with other books in the market. The only problem with this option is that if your costs are too high, you'll never make money on the book -- and may lose money.

If you have a low price and high costs, you need to sell many more books direct: via your website, speaking, etc. because you will not be able to afford big discounts or distribution costs. If you can sell more books direct, then a low price might still allow you to make some money or at least break even.

PDF search engines
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You can use the following PDF search engines to locate free PDF ebooks from around the web. Use those PDF ebooks for on-going research, free bonus items in your sales packages, and more. Here are two of the best PDF search engines:

PDF Genie: http://www.pdfgeni.com Allows you to type in any keyword or phrase and find PDF ebooks available across the web.

PDF Search Engine: http://www.pdf-search-engine.com Also allows you to type in any keyword or phrase and find PDF ebooks available across the web.

Quotable Books
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You can have anything you want if you want it desperately enough.
You must want it with an inner exuberance that erupts through the skin
and joins the energy that created the world. Sheila Graham, author

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at http://www.quotablebooks.com


Previous: free online marketing teleseminar / 60th Birthday Bash seminar / specialty retailers / Your Pitch Sucks / book cover critiques by John Kremer

Index: http://www.bookmarket.com/tipsindex.htm

Next: Wordle.net word art / GoBrevity business book reviews
TwitPwr tweeting tool / great video on the National Publicity Summit
Nautilus Book Awards / email headlines / Social Engine for websites


Copyright 2009 by book marketing expert John Kremer
Email: JohnKremer@bookmarket.com

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