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Book Marketing Tip of the Week
February 13, 2009: Friday the 13th (whoa...), Dump Your Significant Jerk Day, Laugh and Grow Rich Day, American Public School Day, Ban a Silly Superstition Day, Swiss Neutrality Day, National Donor Day

Details on these days and 18,500 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

Note: Celebrate New Year's Day every month of the year. Check out:

In this issue . . .
-- word art
-- GoBrevity business book reviews
-- TwitPwr tweeting tool
-- email headlines
-- Social Engine for social networking websites word art
You can create art out of your words using the following free website: Here are two images I created of poems I've written:


You can read the actual poems at the website: and

GoBrevity business book reviews
Each week Rick Raddatz of analyzes a different business book from the point of view of the small business owner. Members of get his complete 2000-word analysis, video, and member discussion. Since people have to pay to be members of the website, they are going to pay serious attention to the business books Rick features.

Send appropriate review copies to Rick Raddatz, editor,, Xiosoft Inc., 2655 W Midway Boulevard #210, Broomfield CO 80020.

Be sure that your book will help small business owners with BUSINESS problems: marketing, accounting, promotion, hiring, firing, branding, etc.
Do not send Rick health, self-help, positive thinking, or such books. He wants to feature practical books for the small business owner.

TwitPwr tweeting tool
While creating my special Twitter Tools page (http://www.bookmarket.
), I discovered how powerful Twitter can be in helping
anyone to create better relationships online. So now the social website
I'm most involved in is You can follow me at http://www.

Here is another great Twitter tool that I learned about from Joel Comm while attending the JVAlert Live conference last weekend:

TwitPwr: Shortens URLs for use in Twitter, but it also does so much more.

You can create custom short URLs to help you brand. Check out, for example, Bookmarket is my brand.

Allows you to track how many clicks are generated from posting a link in your tweet.

You can create backlinks for the links you create.

Ranks the top users of the service. The Power Rankings are based on the unique traffic you generate, how many Twitter users you refer to their service, and how much traffic they generate.

The service automatically creates a personal user page for you that features your tweets and your TwitPwr links (with lots of details on the websites you link to). Check out my personal page at:

Users can find the most popular URLs on TwitPwr.

You can follow the TwitPwr Power Rankings to find some of the most active people on Twitter. Those are useful people to follow and create a relationship with.

You can learn how to use this website tool more effectively by watching this video:

email headlines
Below in bold is an email I just received from someone I know. Why would you ever use an email headline like this? . . .

If you're reading this, you're already 30 minutes late!

I deleted that email right away. Why read something if I'm late for it? That means it's not actionable. If I can't take action on it, why read it?

Now I know that the message probably included something inside where I could go and still get involved. But I'm not going to support someone who insults my intelligence in their headline. I don't have time to waste time. Do you?

Social Engine for social networking websites
Social Engine is a wonderful PHP script for creating your own online social network. Recommended and used by top Internet marketing experts. Cost: $250.00. Additional plug-ins (at a cost of $40 each) includes the ability to add blogs, events, groups, photo albums, polls, classifieds, chat, music, and video.

To find out details, click on the banner ad above or go to this website:

Quotable Books
My father always used to say that when you die, if you've got five real friends, then you've had a great life. Lee Iacocca, automotive executive

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

Previous: Twitter resources / celebrity gossip for National Enquirer / specialty retailers / Lexington Herald-Leader faith blog / reader question: pricing your book / Arizona Book Publishing Conference / PDF search engines


Next: free polls and online chats / more Twitter tools and resources / Women Webinars / Words Matter Week teleseminars / / Tell Your Life Story / Book Marketing Bestsellers blog posts

Copyright 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571