In this issue . . .
-- Twitter website boosts -- how-to
-- Amazon.com & BN.com Bestseller Campaigns
-- neat keyword search tool
-- updated newspaper and magazine book reviewers
-- Are You Taking Online Media Seriously, Yet? article
-- specialty retailers
Twitter website boosts -- how-to
BookMarket.com's website Alexa rank up 2,000 more in just three days.
Now ranked at 121,241. Again, due to my Twitter activity. If you have
not yet joined Twitter, do it today. And be sure to follow me there via
Here are a few of the things that I've been doing on Twitter:
1. I actively sought to follow interesting people, especially authors,
publishers, publicists, and Internet marketers. Many of them, in turn,
followed me. I now have over 5,000 followers.
2. I welcome every follower with a link to my Twitter tools pages:
3. I post at least 10 tweets per day. I always try to include some
4. I include three or four great quotations each day. These get
retweeted more than anything else. People like to retweet quotes.
5. I retweet other people. That's one of the ways to build relationships
6. I actually read the tweets of other people. I don't spend a lot of
time doing that, but whenever I scan the tweets of the people I'm
following, I always discover interesting websites and blogs to visit.
7. I visit those websites and blog posts. I've written about 20 or 30
comments in the past month.
8. I answer people's DM and @johnkremer questions and concerns.
Participating in such conversations is essential to good relationships.
9. About one in ten posts might point to a blog post or web page
update at BookMarket.com.
That's the essence of my Twitter activity. It takes about 30 minutes
per day to manage my Twitter profiles. The key benefit of this activity
has been the incredible jump in the Alexa rank for BookMarket.com --
from 169,421 to 121,241 -- a 48,000 jump in two months.
Now, if you don't regularly check Alexa rankings, you might not know
how incredible that jump is. A 48,000 jump when your site ranks in the
millions is nothing, but such a jump in the top 200,000 is unusual.
Alexa ranks reflect how many people are visiting a website. A jump like
BookMarket.com has seen is incredibly dramatic. It means many more
people are visiting BookMarket.com. Prior to my renewed Twitter activity
in late January, BookMarket.com was hovering in the 160,000s for many
months. No significant movement despite my other online marketing
activities. The 48,000 jump has occurred over the past two months
with the only change in online activity being the points noted above
regarding my Twitter activity.
This is why I've been encouraging people to join Twitter and get
involved. I don't know if you'll get the same results, but I provide you
with all the tools at
linked pages. Why not take a 30-day Twitter challenge. Join, spend a
little time each day on Twitter, follow interesting people, make some
new friends, grow your business (or reputation as an author).
Amazon Bestseller Campaigns -- and BN.com as well!
I just created an incredible video describing how to create and operate
an Amazon Bestseller Campaign that produces real results: book sales
that catapult your book to the top of Amazon.com -- or BN.com! The
video is part of my Ten Million Eyeballs online marketing course. This one
video reveals more in one hour than other courses that charge $500 to
$3,000 and take weeks to deliver enough information so you can act.
You can have this one video plus a whole lot more as part of the Ten
Million Eyeballs online marketing course (still available in $500 and $700
packages for at least another few weeks). Or you can order the new
Amazon Bestseller Campaign program for only $297. Your choice.
Amazon Bestseller Campaign: http://www.bookmarket.com/amazon.htm
Ten Million Eyeballs: http://www.tenmillioneyeballs.com
neat keyword search tool - update correct name
Soovle: http://www.soovle.com ó A really easy-to-use keyword tool
that suggests long-tail keyword extensions based on searches on
Wikipedia, Answers.com, YouTube, Ask.cocm, Yahoo!, Amazon.com,
Note the correction of the URL and name in the above search tool.
My apologies for the typo.
updated newspaper and magazine book reviewers
I've recently updated my list of newspaper book reviewers (with the
help of a few good authors and publishers who have used the list). You
can find the update newspaper book reviewer list at:
Also, with the help of Ascot Media Group, I now have a list of some
book reviewers at major magazines. Check this list out here:
Are You Taking Online Media Seriously, Yet? article
I would like to take this opportunity to give you my ď2 centsĒ on print
vs. online media, as it currently stands. The landscape of print vs. online
media changes monthly, believe it or not. A year ago, we didnít view
online media as equal to print media. Itís become blatantly clear to me,
over the past several months, that online media exposure is just as
valuable (if not extremely more) valuable than its print counterpart. I
donít want to come across naÔve in any way; I know that online media
outlets have been gaining speed for several years now. This is not a new
thing. However, I felt like it was time to discuss the state of the issue now.
The latest obituaries from the print media, as of mid-March 2009, are:
Rodale has closed Best Life, the Menís Health spin-off which was aimed
at older men.
The Seattle Post Intelligencer, the 161 year old Hearst newspaper, has
printed its final edition, and from now on will be a Web only newspaper.
Seattle follows Denver (Rocky Mountain News) in being the second major
US city to lose a daily newspaper.
The Tucson Citizen will close after 138 years of publishing.
Iíve been convinced by a few trends/facts lately:
1. Itís a fact that many people ONLY get their news and features online
now and no longer subscribe or take the time to read a printed page. Itís more convenient, more accessible, quicker and less expensive to get
your news online. Sad, but ideal, examples are the closures of many
long-running publications across the country. Weíre hearing of print
publications closing shop nearly every week. Itís really boiling down to
advertising dollars and subscriptions: fewer people subscribe to the
printed version because they can get the same copy for free online.
Therefore, why spend the money? And, advertisers see just as high
numbers with online readership as the printed version (or higher) so
thatís where they are putting their advertising dollars.
2. Online versions of newspapers and magazines can run a ďtighter shipĒ
by only producing an online version. They can exist with fewer staff, less
overhead, and, of course, save a great deal on printing and mailing costs.
When budgets are getting cinched up everywhere we look, these are
sobering facts for those who have produced a printed version for so long.
3. Consumers who didnít bother to get their news and information via
the Internet a year, or even six months ago, are doing so now. Even
those who were Internet-phobic when it comes to trusting Internet retail
are coming around and buying books online and doing more and more
purchasing from their computer. Some explanations are: quicker, easier,
less hassle than a brick-and-mortar store, finding sales online, saving gas,
and the list goes on. I have to admit Iím one of these people! I didnít
shop online for purchases such as books, gift certificates, etc a year
ago and I do now.
At PR by the Book we noticed this trend toward online media about a
year ago and began a very aggressive plan to increase our online media
relationships and media exposure for clients. What did we do to prepare
for this shift in media? Here are some of the steps we took in 2008:
1. We hired an online publicist to focus her time on getting only online
media exposure for our clients. We didnít want the online media to be
an afterthought, but the bread and butter for this publicist.
2. We worked to organize our data for online media. We developed our
ďhot listsĒ for online media contacts, those who we have already built
relationships with and that trust us as a resource. We made sure we
were reaching out to these journalists on a regular basis.
3. We merged our online media database with that of a friendly
competitor; updated the list by making sure all records were accurate;
used our resources to incorporate all pertinent information and make
sure our database was as current as possible for these online media
4. We organized our online outreach plan, making sure we have a
system for pitching online media each month.
5. As a team, we have focused more attention on bloggers, podcasters
and online journalists than ever before. We are researching their blogs,
their Internet radio shows and the online magazines so we know what
they are writing about, their style of writing, their formats and their
And, itís working! We are now landing more online media exposure for
our clients than ever before, and, in some months, we obtain more online
media exposure for our clients than all other forms combined (radio, TV,
print). Our clients are seeing a difference in book sales as it relates to
online media. Reasons for this might include: easy click-through ordering
from an online story/review/interview, more loyal readers with certain
online media outlets (for instance, those that read CNN.com every day
or several times a day for their up-to-the-minute news); more space for
a story/review/interview than on the printed page which results in a
more in-depth feature.
A few recent examples from the past few weeks include:
A feature on the Food & Wine magazine blog for a chef client and his
The same cookbook author featured on the DailyCandy Kids feed.
A story about one of our nonprofit clients, Advocate Aime, on the CNBC
One of our business clients featured in a story on the Money magazine/
CNN site: http://money.cnn.com/2009/02/11/news/economy/introverts.
This is just from the past few weeks! Iím very excited about where our
company is in terms of online media exposure. These are exciting times
to be a book publicist and weíre enjoying this new ride. So, as you can
see, now is the time to embrace online media exposure if you havenít
already. 2009 has already brought about many new wrinkles and facets
for our industry and Iím looking forward to seeing how this year will
change what we all do to promote books.
Marika Flatt is the owner of PR by the Book, a leading book publicity
firm, http://www.prbythebook.com. Email: firstname.lastname@example.org.
Here are a few more specialty retailers who feature books:
Benson Family Nature Store, Highlands Center for Natural History,
1375 S. Walker Road, Prescott AZ 86303; 928-776-9559; Fax: 928-776-9530. Email: email@example.com. Web: http://www.highlandscenter.org.
Features educational books, puppets, toys, and puzzles focused on nature.
Samadhi Cushions, 30 Church Street, Barnet VT 05821; 800-331-7751.
Web: http://www.samadhicushions.com. Features medication cushions,
supplies, and books.
J. Tuttle Maritime Books, 1806 Laurel Crest, Madison WI 53705-1065;
608-238-SAIL; Fax: 608-238-7249. Email: firstname.lastname@example.org.
Web: http://www.tuttlemaritime.com. Books about the sea and ships.
If I can stop one heart from breaking,
I shall not live in vain;
If I can ease one life the aching,
Or cool one pain,
Or help one fainting robin
Unto his nest again,
I shall not live in vain.
ó Emily Dickinson, poet
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
Previous: Amazon Bestseller Campaigns / We
Follow Twitter Directory / BookMarket.com's Alexa rank jump / Christian
Self-Published Author Book Awards / specialty retailers / Author 101 University / Soovie.com /
National Indie Excellence Book Awards
Next: Amazon Gets Stupid