In this issue . . .
-- Amazon Is Stupid feedback
-- specialty retailers
-- getting sponsors for your book at $10,000 a pop!
-- selling books to schools
Amazon Is Stupid feedback
I received a lot of feedback on Amazon's new policy. I feature the
comments plus my replies at http://www.bookmarket.com/AmazonIs
According to Cheryl Tardif, Amazon has apparently relented and is now
allowing the author's name and book title in signatures of book reviews.
No links are allowed.
Meanwhile, here are a few comments I found interesting. The first
comment below completely misunderstood the new policy:
I don’t think that policy is at all stupid. What credibility can a book
review have if it is written by the author of the book being reviewed?
Amazon simply does not want its review process used for shameless
self-promotion and even though I am an author and book publisher
I totally agree with that position.
John's Comment: This isn't about authors reviewing their own books.
It's about authors reviewing other books and products on Amazon.
Amazon is telling authors that when they review other books, they
cannot list their credentials: no book title, no website, no link to their
Amazon book page.
I agree with you that an author reviewing their own book is shameless
and stupid. I could see why Amazon would not want those reviews. But
why would Amazon cut out their best reviewers: other authors?
As a group, authors read more books than 95% of the population.
Authors also buy more books than 95% of the population. That means
that authors really are in the best position to review books.
Why in the world would Amazon limit the ability of authors to give their
credentials — which provides potential customers with a good reason
to give more credence to such reviews? If Stephen King reviews a novel,
I know it's going to be great. But how will I know if the reviewer on
Amazon is the noted horror novelist or one of thousands of other
Stephen Kings around the world? Even Stephen King won't be able to
give his credentials.
[There is one way, but many customers wouldn't know to do it:
You can click on the reviewer's name to find out a little more about
him or her.]
So, John, how do you REALLY feel about Amazon.com?? I am sorry
... just had to ask. :-)
John's Comments: I love Amazon on many levels. They have sold a
ton of books for authors and publishers. They do many things right.
They do a few things really badly. Their interaction with authors is
terrible. Their interaction with customers is a whole lot better.
I've gotten so many emails from authors and publishers in the past
complaining about trying to get something done with Amazon, especially
correcting book listings. I get tired of that. I've been trying to get
Amazon to eliminate one review of my book that is completely
misleading. I think it affects the sale of my book, but they have never
done anything even after I proved the review was full of mistruths.
That is frustrating.
So, as with all good things, there is a love-hate relationship. It would
be all love if Amazon didn't get so corporate sometimes and make it
almost impossible to implement changes for authors and publishers.
Here are a few specialty retailers . . .
The Book Shop at Heritage, Heritage Christian Center, 9495 E Florida
Avenue, Denver CO 80247; 303-369-8514; Fax: 303-337-2051. Web:
http://www.heritagechristiancenter.com. Christian bookstore and
A Heart's Delight, 100 N Main Street, Upper Level, Town Square Mall
#209, Breckenridge CO 80424; 970-372-5228. Fairy gifts, toys, books,
crystals, jewelry, and more.
getting sponsors for your book at $10,000 a pop!
In each issue of this newsletter I'd like to feature a book marketing
story from an author. Kaayla Canfield, author of Simply Going Green in 3
Years or Less, suggested I feature an author in each issue and then ask
the readers of this newsletter to forward the author's story to their own
lists. That way each featured author (and his or her book) would get
exposed to hundreds of thousands of readers.
As Kaayla noted, “If all the subscribers that you have, forwarded the
newsletter on to their own email base, the coverage would be incredible,
and we would all benefit from it. Again, it is just a thought...trying to
think of ways to help us all out in this slow time.”
In publishing her book, Kaayla found a number of sponsors for her book.
Each sponsor paid $10,000 to be in her book (and associated with the
good cred for sponsoring an ecological book). In addition, one of her
sponsors, Lafarge North America, will present her book to the media at
the American Institute of Architecture in late April.
To contact sponsors, she started by phoning companies first to find out
who to speak to about sponsorships. Once she had spoken to that
person, she asked if she could send them some information via email.
As part of her offer, she allowed sponsors to also buy books at a 50%
discount. Sponsors have chosen to buy copies for their employees.
Some have also chosen to buy copies to give to the media. As Kaayla
notes, “That is a bonus for me, as the book will hopefully be written
about by the media, which gives me extra exposure, and then extra
When she was looking for potential sponsors, she checked out various
eco green websites to see who sponsored them.
She also suggests that authors look for big companies that are
financially stable. Most of her sponsors are well known in Canada where
she lives and two are international companies (BFI Canada and Lafarge
She sent me a copy of the letter she sent to the potential sponsors.
You can find it here: http://www.bookmarket.com/sponsorships.htm.
Note that the letter is very specific for her book, but I've noted in her
sample how you could change it to apply to other books.
Kaayla notes that many authors would probably go the sponsorship
route if they knew how: “It really is not hard. One just needs to
selling books to schools
Here's another tip provided by Kaayla:
One more thing...I have been having some luck by contacting schools
directly by email and telling them about my book. I think that any
writer that has an educational book, should try that. Many schools
still have money to purchase educational books for their teachers, students, and libraries.
Statistically, the probability of any one of us being here is so small that
you'd think the mere fact of existing would keep us all in a contented
dazzlement of surprise. — Lewis Thomas, biologist
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
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