In this issue . . .
-- Getting sponsorships for your books
-- Getting marketing services and book exposure for free
-- Reader question: Top 700 Independent Bookstores
-- SelfGrowth.com book promotion, with lots of gifts
-- Reader success story
Getting sponsorships for your book
The following article was sent to me by Irving "Pete" Vigdor
I was appointed to the adjunct faculty of a S.U.N.Y college although I
had no pedagogical training or experience. I didn’t like the textbook the
school used and so, I brought in handouts. By the end of the first
semester, they totaled 103 pages. I had the print department bind
them into a single document which spawned the idea to write text
around the handouts. It didn’t work, but I caught the writers’ bug.
I soon began writing magazine articles.
I met the president of a trade association and we were having a get
to know each other drink and I mentioned my book idea. He showed
interest. They had 6,000 members and a book would be a long lasting,
innovative handout at their annual convention. “Let me look into it and
I’ll get back to you,” he said.
Three months later, we worked out a deal whereby I would receive
500 copies of the book plus $4,000 in cash ($8,000 total). I was too
excited to do anything but accept the offer immediately. Had I thought,
their cost was only $1.33 per member, plus printing. There was nothing
they could offer at nearly that cost which would be as impressive and
useful as a book which became a desk reference for a number of
executives for years. I realized my mistake in hindsight.
Then, I wrote articles for trade magazines and columns for some
in-house organs. I had become an author’s equivalent of a junky. I had
Years later, I approached a non-profit organization in Washington, DC
after a friend gave me a name to contact. I phoned and found Ms. Doe
receptive. I sent her a copy of my old book, requested her to read it,
and let me have her thoughts. I heard nothing. However, as it happened,
I needed to go to Washington for a meeting. I phoned Ms. Doe and got
I was surprised when we met. She was an attractive blonde and admitted
to being 27 years old. I noticed she carried my book with her, but I said
nothing about it. At one point, she picked it up and said, “We’re
interested in your book proposal. How do you work?’
“I do sponsorships only on a fixed fee basis. My minimum is $20,000,” I
said tongue-in-cheek with a smile.
“Are you negotiable?”
“No. In fact, the figure for a full sponsorship is $40,000. However, if you
give me the right to recruit other sponsors, I’ll take the risk and start
you at $20,000.”
We made the deal and Ms. Doe secured a $5,000 sponsorship for me.
I found a $10,000 sponsor through similar networking. My second book
was far better than the first one and it was reprinted six times. I am preparing to try again with my first novel.
You are probably asking, “Why is this man troubling to go into such
I am doing this because I think my novel will be my final major work.
More important, I hope to open a new avenue of thought for authors.
This kind of networking requires thought and research to find a few
targets. The second step is to get a name and make a judgment call.
The president? Vice-President? Who else? With whom would you be
better off? That’s all there is to it.
Can you see that it is much easier to find a $10,000 sponsor than it is
to find ten $1,000 sponsors.
Finally, don’t make the mistake of believing you need to be different.
You need only to be innovative and think on a larger scale.
Getting marketing services and book exposure for free
Doug Kretkowski, author of From an Oak to His Acorns, sent along the
I have been a disciple of yours for the past few years and have
incorporated dozens of your tips & tricks into marketing my recently
self-published book From an Oak to His Acorns: Essential Lessons for Life
(www.FromAnOak.com). Your book, website and teleconferences are
absolutely priceless to new and seasoned authors alike.
About half way through writing the book, I partnered with the Pediatric
Cancer Research Foundation and will be donating 50% of book, e-book
and Kindle sale profits to them. I decided to take such action after my
colleague's infant daughter was diagnosed with cancer (thankfully she
is doing very well a year later).
When I finished the book last month, and without me even asking, the
Director of Development said he would promote the book to their donor
base. This symbiotic relationship benefits us both, especially in these
tough economic times when charitable donations are at all time lows.
I have also successfully used the partnering approach to obtain
marketing services at no cost. For example, I asked a voice over talent
agency to record my brief Introduction. Then I simply applied the audio
to pictures I already had to create a special, heartwarming Flash
promotional video (www.FromAnOak.com/introduction). It usually takes
nothing more than adding the partner's link or banner on your site to
seal the deal.
Reader question: Top 700 Independent Bookstores
Reader question: Before I buy your database of the Top 700
Independent Bookstores, I want to ask:
1. It says I will get different types of contact information for each
bookstore. So I guess it is up to me to contact each bookstore which
would be a large task. Is this how it works? Is there an efficient or best
way or just contact each one and see if they want to stock my book?
2. How should I contact each one - mail, e-mail, phone, etc.?
John's answer: For most bookstores, you'll get buyer's name, owner,
phone, fax, email, and address.
How you contact them is totally up to you. It depends on what you
want them to do and how much time or money you have. Less time, use
email or mail. More time, use phone. Less money, use email. More money,
use direct mail. That's how you might decide, but again, it's totally your
If you contact them and ask them to stock your book, nothing will
happen. You have to tell them what you are doing to promote your
book: publicity, speaking, web promos, etc. Then tell them how they
can conveniently order your book (preferably not from you directly, but
via a wholesaler or wholesalers.
Give them a reason to buy, and they will probably stock your book.
But you have to give them a very good reason.
SelfGrowth.com book promotion, with lots of gifts
David Riklan, the founder of the #1 self-improvement website in the
world, SelfGrowth.com, is offering a brilliant book delivered in the format
of 101 of the greatest success secrets, brought together with a bonus
gift bundle worth $957 -- and you can have it all for less than $15!
You will get 101 quick, simple and proven success secrets from the top
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David is so confident you will love it that he is backing it up with a
As part of David's 24-hour promotion you will get over $957 in bonuses.
Here’s the link for you to go directly to his offer:
Reader success story
Dr. Diana Kirschner is a psychologist and love expert who created a
one-woman show, Finding Your Own True Love, a PBS Pledge Special,
based on her new bestselling book, Love in 90 Days. She ran the 90 Day
Love Challenge on Fox’s Morning Show with Mike and Juliet, appeared
many times on The Today Show, as well as on Good Morning America,
CBS Early Show, Access Hollywood, Nightline, World News with Charles
Gibson, NPR and hundreds of other TV/radio talk shows. She also hosted
a field segment for Montel and starred as the Love Specialist on The
Dr. Diana has been quoted in the New York Times, USA Today, New York
Post, LA Times, Time Magazine, Cosmopolitan and People Magazine.
Because of her PR platform, her new book, Love in 90 Days: The
Essential Guide to Finding Your Own True Love, was sold at auction
and published by Hachette Book Group as their focus book for Spring,
with a national front-of-store marketing campaign. In her workshops
Dr. Diana has helped thousands of singles create romance, love, and
Dr. Diana has been able to do all this because not only does she know
about how to create love, she also knows the secrets of creating her
own PR! And here’s a big surprise: Almost all of the PR activities were
achieved not with a pricey PR firm, but through Dr. Diana’s own efforts.
And at little or no cost!
May you build a ladder to the stars, and climb on every ring,
and may you stay forever young. — Bob Dylan, singer and songwriter
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
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