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Book Marketing Tip of the Week
June 3, 2009: American Space Walk Day, National Itch Day, Light My Fire Day, Love Conquers All Day, Tattoo Birthday

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- The Great Writers Book Marketing Series
-- Are you ready for Oprah?
-- Book covers: From bad or okay to good or great
-- The Write Stuff 60-Second Video Tips
-- Want to do a blog, but don't have time? Check out NewsBlogs.
-- Free download of Publishers' Assistant software
-- Blogger LinkUp guest post service

The Great Writers Book Marketing Series
Listen to The Great Writers Book Marketing Series show with N. Kali Mincy interviewing John Kremer: Some great book marketing advice is shared here (of course, I'm biased).

Are you ready for Oprah?
The entrepreneurs, book authors, and speakers who were ready for Oprah -- and appeared -- got extraordinary results. Check it out:

==> A business owner tripled her businesses overnight and opened a second location.

==> A speaker and author instantly raised his speaking fee to $10,000 per keynote.

==> A fledgling entrepreneur got a 5-figure book deal and the Oprah appearance put her business on the map.

==> An author revived her current book that was being pulled off the shelves of bookstores and got a second book deal.

==> A non-profit expanded from 13 chapters to 74+.

==> A mompreneur sold a million products.

If you want to know how they did it so you can too, click here now:

Book covers: From bad or okay to good or great
See some sample book cover transformations at http://www.bookmarket.
. Neat transformations.

Also see these great transformations, every one of them a winner:

The Write Stuff 60-Second Video Tips
These Write Stuff 60-Second video tips were created and performed by
Jeff Rivera of Good short tips here:

Video #0: The #1 factor in getting published: The author's platform -

Video #1: The easiest way to get published: Write nonfiction -

Video #3: Why agents don't always get back to authors right away -

Video #6: How to write and send a query letter to agents -

Want to do a blog, but don't have time? Check out NewsBlogs.
Rocket to a top Google blog search position with Steve O'Keefe's proven
NewsBlogs. They set up a blog or manage yours. Their professional journalists draft one news summary post related to your topic every working day. Each post contains at least one news citation and one copyright-licensed image. Posts are copyedited and optimized by a separate service. They also manage comments and clean spam.

Their service is expensive (on one hand), but inexpensive compared to what you might pay a freelancer to do the same thing. It costs $1,500 to set up a blog and then $3,000 per month to maintain the blog.

Here are a few of the blogs they currently handle:

* Health Care Reform (1 year blog)

* Radio 2020 Blog (2 year blog)

* Annick LIVEbrary Blog (1 year blog)

* Architectural Graphic Standards Blog (90 day blog)

I've known Steve for years. He does good work. If you need a blog, but don't have time to write one yourself, check out his service. Whoops, he didn't give me a website URL, so email Steve at:

Free download of Publishers' Assistant software
Steve Carlson of Upper Access and Ron Lawrence of Publishers' Assistant are offering the order-handling software for publishers as a free download.

The most widely used version, Lyric, which had been priced at $1,495, can now be downloaded free, with no strings attached. “We ask for registration via our shopping cart, so that we can inform you about bugs and upgrades,” Lawrence said. “But we guarantee that we will not share your contact information with other companies, and we never use it for spam.” The site for downloading, along with further information, is

Publishers’ Assistant is part of a triumvirate of offerings, along with web services and the Couplet program, which manages contact and title information, including preparation of ONIX data, the book-industry standard. Couplet can work either with Publishers’ Assistant or independently, and will continue to retail at its current price of $99.

Blogger LinkUp guest post service
Blogger Linkup by Cathy Stucker, the Idea Lady is a new free service to help bloggers link up with interview possibilities, review copies of books, and guest bloggers. Check out the following links: — Use this link to offer to do a guest post for other bloggers. — Use this link to request guest blog posts from others (for your blog). — Use this link to offer books and other products for review. — Use this link to request sources (potential guests) for interviews.

Quotable Books
The thing that is really hard, and really amazing, is giving up on being
perfect and beginning the work of becoming yourself. — Anna Quindlen,

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

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Next: Book Marketing Blast-Off Seminar / airline magazines /
specialty retailers / / Snow Lion catalog

Copyright © 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571