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Book Marketing Tip of the Week
June 15, 2009: Birthday of Plastic, Justice for Janitors Day, Magna Carta Day, Congress of Racial Equality Birthday, The Power of a Smile Day, Own Your Share of America Day

Details on these days and 18,800 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- specialty retailers
-- Promoting a novel with a flash video game
-- Self-Publishers and Booksellers
-- Book Marketing Bestsellers blog
-- Getting sponsors for your book

specialty retailers
Here are some more specialty retailers who stock books as well as gifts:

Back to Earth Health Foods, Anthony Von Hagen, Store Manager, 308 S Main Street, New City, New York 10956; 845-634-3511. Web: Second location: 1 S Broadway, Nyack, New York; 845-353-3311. These two organic food stores feature health, self-help, personal care, and cookbooks.

The Cable Car Store, Pier 39 #231, San Francisco, California 94133; 415-989-2040. Web: Features cable car souvenirs, gifts, and books.

California Historical Society Museum Store, Sy Russell, Store Manager, 678 Mission Street, San Francisco, California 94105; 415-357-1848; Fax: 415-357-1850. Email: Web: http://www.california Features books, gifts, and clothing.

Cell Block 41, Pier 41, Fisherman's Wharf, San Francisco, California 94133; 415-249-4666. Web: Features Alcatraz books, gifts, clothing, etc.

Exploratorium Store, Palace of Fine Arts, 3601 Lyon Street, San Francisco, California 94123; 415-561-0393. Web: http://store. Features books, science kits, toys, puzzles, home
school resources, gifts, and more.

Good Vibrations, 603 Valencia Street, San Francisco, California 94110; 415-522.5460. Also stores on Polk Street in San Francisco, Berkley, and Brookline, Massachusetts. Web: Features sex toys, books, and gifts.

The Marine Mammal Center Store, Pier 39, Room J15 (Fisherman's Wharf), San Francisco, California 94133; 415-289-7373. Email: Web: Features marine books, gifts, jewelry, clothing, posters, and more.

Only in San Francisco, Pier 39, Box A-01 (Fisherman's Wharf), San Francisco, California 94133; 415-397-0143. Features San Francisco gifts, books, and souvenirs.

San Francisco Museum of Modern Art, The Museum Store, 151 Third Street, San Francisco, California 94103-3159; 415-357-4035; Fax: 415-357-4043. Web: Art books and gifts.

William Stout Architectual Books, 804 Montgomery Street, San Francisco, California 94133; 415-391-6757. Email: Web: Architectural books, decorative arts, art history, graphic design, landscaping, etc.

Wood, Words & Paint, Elaine Silver, Owner, 246 Main Street, Nyack, New York 10960; 845-398-0354. Email: Web: Arts and crafts books. Includes a space for fine woodworking, art, and creative collaboration.

Promoting a novel with a flash video game
Margins Press is promoting a novel by Frank de Sales (Devil's Island) by using a flash video game. It's an interesting attempt. I'll be interested to see the long-term sales that come out of the game. One thing I know is that the game can't be promoted just on the publisher's website. It has to be featured on high-traffic websites around the world.

Check out the game at

He's shipped about 200 books since putting the game up for view.

Self-Publishers and Booksellers
Here's a good short article on how self-publishers should approach indie
booksellers (as written by the owner of an independent bookstore).

Book Marketing Bestsellers blog
Don't forget to check out my Book Marketing Bestsellers blog on a regular basis. Lots of good content in the blog that doesn't make it here.

Book Marketing 2.0: 5 ways you can use Web 2.0 tools to promote
your book:

Author Persistence Pays Off Big:

Friending Libraries: Why Libraries Could Become Nodes on People's
Social Networks:

7 Costly Mistakes to Avoid When Creating Your Book: http://blog.

iPhone Apps: Big Deal - Are You In?:

Getting sponsors for your book
What would you do if you could do the following in less than 18 months?

-- Get a major PR firm to represent you and get you booked on ABC
World News, National Public Radio, 63 major radio stations, and more.

-- Get companies like Coca-Cola, Yahoo, Toyota, Sony Pictures and
others to buy 50,000 copies of your self-published book every year.

-- Find a publisher who'll pay you $500,000 to publish your next book.

-- Get corporations and non-profit groups to send out emails to
thousands and thousands of their key customers promoting your book.

None of the above is pie in the sky. Brendon Burchard did just that.
And he's going to tell you how he did it during a free teleseminar on
Thursday, June 18th.

Check it out at

-- He'll show you a step-by-step guide to getting a major company to
sponsor your promotional tour and pay for everything.

-- He'll tell you about a website you can use to find potential sponsors
and promotional partners.

-- He'll reveal the secret phrase that gets big nonprofit corporations to
endorse your book and promote it to their members.

-- He'll also tell you the title of the best person to contact to get a good

-- And I'm really curious about this one: He'll tell you why you should never
send a sponsorship proposal to a Fortune 500 company that is created
using Microsoft Word? Weird, yes? I'm curious.

-- Finally, he'll tell you about the #1 mistake you could make that would
put the kabosh on any sponsorship deal with a Fortune 500 company.

Get the details on the teleseminar by visiting here (it's fre-e-e):

Quotable Books
You are never given a dream without also being given the power
to make it true. Richard Bach, author

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

Previous: Book Marketing Blast-Off Seminar / airline magazines /
specialty retailers / / Snow Lion catalog


Next: Ten Million Eyeballs seminar / report from BookExpo America / specialty retailers / Happiness Happens Month / Conscious Media Radio Tours / promoting novels with a flash game

Copyright 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571