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Book Marketing Tip of the Week
July 7, 2009: Comic Book Birthday, Ice Cream Cone Day, Celebration of Life Day, Mistaken Identity Day, Olympic New Year, Hoover Dam Birthday, Corn Moon

Details on these days and 18,800 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- specialty retailers
-- make $2,500+ per day as a professional speaker
-- booksellers on Twitter
-- lessons learned: Devil's Island Flash game for novels

specialty retailers
Here are some more specialty retailers who stock books as well as gifts:

Allyssa Bryn Kids, 9123 Center Street, Manassas, Virginia 20110; 703-365-0714; Web: Children's clothing, accessories, toys, and books.

Chrysler Museum of Art, Linda Foster, Gift Shop Manager, 245 W Olney Road, Norfolk, Virginia 23510; 757-664-6200; shop: 757-965-2031. Email: Web: Features art books, cards, gifts, apparel, and more.

Circus Train, 125 N Main Street, Gunnison, Colorado 81230; 970-641-0635. Children's books, clothing, and toys.

CMoR Museum Shop, Jennifer Boyle, Development Director, Children's Museum of Richmond, 2626 W Broad Street, Richmond, Virginia 23220; 804-474-7019. Email: Web: Features children's books, gifts, clothing, and more.

Cookworks, 321 Elk Avenue, Crested Butte, Colorado 81224; 970-349-7398. Email: Web: Kitchen specialty store featuring kitchen tools and cookbooks.

Echoes, The Manassas Museum Store, 9101 Prince William Street, Manassas, Virginia 20108; 703-257-8453. Email: Web: Civil War books, crafts, toys, and gifts.

Final Score Gift Shop, Virginia Sports Hall of Fame & Museum, 206 High Street, P O Box 370, Portsmouth, Virginia 23705; 757-393-8031. Email: Web: Sports books and bios.

Old Hampton Quilt Shoppe, 47 E Queens Way, Hampton, Virginia 23669;
757-722-5014. Email: Quilting material, supplies, books, and patterns.

Phoebus Needlework, Crafts & Miniatures, Ernestine Jackson, Owner, 13 E Mellen Street, Phoebus, Virginia 23663; 757-723-1558. Web: Sewing and craft books, supplies, etc.

Silver City Museum Store, 312 W Broadway, Silver City, New Mexico 88061; 575-388-5721. Email: Web: Southwest books and gifts.

Sundance Gifts, 116-118 Plaza, Socorro, New Mexico 87801; 575-835-2498. Southwest and Native American books, gifts, jewelry, and crafts.

Virginia Aquarium and Marine Science Center, 717 General Booth Boulevard, Virginia Beach, Virginia 23451; 757-385-FISH. Web: Two stores:

Fiddler's Cove Aquarium Store; 757-385-0324. Features gifts, clothing, and books related to salt marsh and woodland themes.

Water's Edge Aquarium Store; 757-385-0321. Features gifts, clothing, and books related to the ocean and bay.

The Yarn Shop, 155A Tazewell Street, Wytheville, Virginia 24382; 276-223-4459. Features yarn, knitting and crocheting supplies, magazines, books, patterns, and classes.

make $2,500+ per day as a professional speaker
As a professional speaker, you can make $2,500 to $10,000 per day just speaking the knowledge and inspiration that is already in your book.

Of the 5 key ways to market your books, speaking is one of the most effective ways. If you don't speak now, you need to learn how to promote yourself as a speaker.

My friend Steve Harrison is interviewing James Malinchak, the college speaking coach, on Thursday, July 9th. James will be telling you how to begin giving paid speeches, even if you are a complete novice now.

Your choice of times: 2:00 p.m. Eastern or 7:00 p.m. Eastern on Thursday, July 9th. You have to register for the free phone call. Click here for details:

booksellers on Twitter
For a good list of booksellers who have active Twitter profiles, see If I have missed bookstores that are on Twitter, please let me know, I'll add them to the list of bookstore tweeple.

Why would this list interest you as an author or publisher? Because you should be following these booksellers (and they should be following you).

By following them, you can learn about the kinds of promotions and books that interest booksellers. You'll learn about their daily challenges. And you'll learn about touring authors.

What can they learn from following you back? They can find out about your new books. They can discover your new promotions for older books. They can find out which of your authors will be touring. They can find out about your special sales.

lessons learned: Devil's Island Flash game for novels
Here is feedback I received from Duncan of Margins Press on the results of using an online Flash game to promote their Devil's Island novel:

The lessons first... No video game can be written to appeal to everyone. Gamers and hard core internet fans didn't need any instruction as to what to do. On the other hand, I might have just upset a whole lot of other players who didn't follow the game's plot, missed the instructions and got rewarded by a terrible shriek just as they were about to give up. Unfortunately, I'm not so sure that the content was properly positioned.

Although Kindle sales are very impressive (indicating that it worked very well with the tech savvy), paper copies spiked for a while and then came almost back down. By trying to please everyone, I think I've irritated the serious gamers by giving them a watered down game in the hope that it would appeal to non-gamers.

Lesson two is that this doesn't last. Flash games have a novelty shelf life of weeks (if not days). Interest piqued on day four and fell away almost to nothing by day ten. In that time, however, I did sell more books than I ever did before.

Considering the development and testing of the game cost less than $400, I think it was a resounding success. By day three I'd made my money back.

A high school English teacher I know set a project for her senior class on reviewing a contemporary South African novel (and posting the reviews to their blogs, social networks, etc) and gave them a choice of books between Devil's Island and some pot boilers. They chose Devil's Island, perhaps because of the exposure earned by the game and them being amongst the most successfully marketed to. I got a nice library order thanks to the game in South Africa these only go to the big players. Somehow, it seems to have given me the appearance of not being a small publisher.

Your point that the game needed to be on as many platforms as possible was gospel. A site like can have 30 000 hits on a successful submission in a few days it seems. I blanketed the specialty game sites, horror sites, bulletin boards, etc. The hit rate has been very good although views and plays don't necessarily translate into sales!

John's comment: Note the above three bolded points.

1. You can't appeal to everyone so focus on the audiences you can reach most readily.

2. Flash games are like fads: short-lived but viral while they last.

3. If you promote a viral game, book, or website, you need to feature those promotions on as many high-traffic websites and blogs as you can.

And, a final point from me: Flash games can also work for nonfiction as well as fiction if you make the game fit the book (and the book's audience).

Quotable Books
This is the miracle that happens every time to those who really love;
the more they give, the more they possess. Rainer Maria Rilke, poet

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

Previous: Ten Million Eyeballs seminar / report from BookExpo America / specialty retailers / Happiness Happens Month / Conscious Media Radio Tours / promoting  novels with a flash game


Next: The Power of the Platform / websites for authors / Denver seminars / specialty retailers / monitor Twitter conversations / free virtual author tour / Virtual Boot Camp: YouTube videos with 3-D sound

Copyright 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571