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Book Marketing Tip of the Week
August 17, 2009: American Outlaws Day, Self-Starting Day, Get Out of the Rat Race Day, Birthday of the Wrench

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Three free downloadable e-books on writing
-- Get 5,000 Twitter followers
-- National Publicity Summit coming: October 21st to 24th
-- Creating Events and Getting Sponsors
-- Use FriendFeed to Find a Ton of Customers

A ton of seminars are coming up this fall that you might want to attend. This newsletter is going to feature more than a few. I apologize for the overload, but these are events you might want to consider. And I would not want you to miss them if they fit into your book marketing plans.

Three free downloadable e-books on writing
On the Survival of Rats in the Slush Pile by Michael Allen -

The Truth about Writing by Michael Allen -

How to Write a Short Story That Works by Michael Allen -  http://www.

Get 5,000 more Twitter followers
Last week I said that there are two ways you can get 5,000 more Twitter followers in the next four weeks.

1. Read my Twitter Mania Manual and do what it says. Download it for free at

2. Pay me (John Kremer) $1,000 and provide me with access to your Twitter account, and I will add 5,000 new followers to your Twitter profile in the next four weeks. Note: This offer is only good for authors who have fewer than 5,000 current followers on Twitter. If you'd like to take advantage of this offer, email

I am proud of all of you for taking the first choice above. I offered the second option because I was told that many people wanted hands-on help to follow my simply guidelines in the free Twitter Mania Manual.

Well, no one took me up on that offer. Note: It was a legitimate offer. I would have helped any author to get legitimate, targeted, interested, non-spamming followers -- 5,000 people who would have had a real and legitimate interest in the author's work.

I am glad that all of you took the first option, because Twitter is all about building real relationships. And those are always better to build yourself rather than pay someone money to do it for you.

Why would anyone want 5,000 followers on Twitter? Simple. Your followers pay attention to you. Not every tweet, but enough tweets to justify you spending some time on Twitter. As noted before, my increased activity on Twitter (and 14,000 additional followers) has led to my website going from an Alexa ranking of 169,000 to 95,000 (and as low as 80,500). A lower ranking reflects much more traffic to a website. Traffic leads to sales and increased word-of-mouth.

If you would like my guidance and feedback while you do it yourself, I'd be happy to help. For that service -- one month of Twitter feedback -- the fee is only $200. But you can do it well for yourself simply by reading and following the advice in the free Twitter Mania Manual. Download for free at

If you want my feedback, email or call 575-751-3398.

National Publicity Summit coming: October 21st to 24th
My friend Steve Harrison is hosting another National Publicity Summit where you can meet top journalists and producers face-to-face -- and pitch them you and your book. The Summit is always limited to 100 attendees, so it will sell out quickly.

Besides the opportunity to meet big-time producers and editors, you also get to hear some of the top speakers on getting major publicity.

You can find out more by clicking here:

Creating Events and Getting Sponsors
Roberta Vigilance has just released two inexpensive ebooks on How to Plan Sponsorship Events (39-page ebook for $14.99) and How to Secure Sponsors Successfully (22-page ebook for $18.99). If you are looking for sponsors and wanting to organize special events, check out her ebooks. You can download them right away by going to her website:

Roberta has created events for Tommy Hilfiger and King Bravel Records plus secured sponsorships from Adidas, Rite Aid, Roc-A-Wear, and Kinko's.

Use FriendFeed to Find a Ton of Customers
This tip is provided by Michael Volkin, author of Social Networking for Authors. For more tips, see [now owned by Facebook] is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter posts, Facebook updates, and tons of other websites. FriendFeed can be an extremely useful website for finding your target audience and selling books, but be careful of its addictive nature. FriendFeed can easily give you information overload and you could get lost for hours clicking away at the vast amount of information.

To sell books on FriendFeed, simply create an account. Once your account has been created, log in and click Browse/edit groups (bottom right side of the page). Here, you can search for groups where your target audience may be. For example, if your book is on sailboats, look for a boating club, or sailboat enthusiast group. Join the group and start communicating with potential customers instantly.

Link up with me on FriendFeed and I’ll show you how to sell more books. Log in, click “browse/edit friends” in the middle of the page on the right hand side. Then, click “find/invite friends”, and in the text box type mvolkin. Once my picture pops up, simply click “subscribe.”

Quotable Books
Reality is that which, when you stop believing in it, doesn’t go away.
— Philip K. Dick, novelist

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at

Previous: Consulting Follow-up Wednesdays / First Time Authors Only Book Club / Ultimate Book Marketing Prize Package / book trailer feedback / novel podcast / 5,000 More Twitter Followers


Next: Consulting Follow-Up Wednesdays / specialty retailers / Spirit of the Berkshires TV show / natural foods retailers / Reader's Digest book editor / how one author sells $2.7 million per year online

Copyright © 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571