BookMarket Home

Book Marketing Tip of the Week
September 23, 2009: Teen Angst Day, Airmail Birthday, Food Service Employees Day, Neptune Discovery Day, Women Professional Sports Day, Hearing Aid Birthday

Details on these days ó and 18,800 others! ó can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- a 100-year book promotion
-- art museum stores
-- a few key tweets from John Kremer
-- sell more books with Twitter hashtags

a hundred-year book promotion
The following email came from a reader describing his 100-year book promotion via Twitter.

A hundred-year-long book promotion. Is it a joke? Definitely not. Iím serious about it. As serious as a tech-absurd writer can be. Itís possible. It takes half an hour and it makes you feel really great.

When did I do it? Before lunch. How did I do it? Iíve scheduled one hundred tweets (yes, one tweet a year) with a link to Password Incorrect ( my mobilefiction book available for free from Feedbooks. There are a couple of Twitter apps you can use to schedule tweets, like CoTweet, SocialOomph, and my choice: Hootsuite.

Itís technologically possible. There are no time limits when you schedule a tweet. Why should they be? I think technology, at least theoretically, allows for a lot of things people donít use, because they think it doesnít make sense. What I just did is not a theory, itís a personal experience with the possibilities, technology is giving to people right here right now. And weíre not talking about NASA guys. Weíre talking about each and every Internet user.

Itís an artistic statement. Scheduling tweets is nothing new and nothing special, especially when you plan them in advance - letís say for a month. But hundred years Ė thatís a different story. Iím a tech-absurd, not a sci-fi writer. I donít want to imagine the future, I want to be involved. Half-an-our involvement which can determine the next 100 years of my presence in this world? I like that. Especially, that itís purely dependable on where technology will evolve.

Itís asking questions. They are not questions about the future of a human kind, but human being:

- who will tweet from my post-Twitter account in 2058?

- will my tweet from 2094 be blocked by another DDoSaPSR/34 attack?

- which year will Penguin respond to my letter with a simple answer ďnoĒ?

- will I manage to make my wife read at least one of my stories, before I die?

- will I still write in 2019, and what, on what and why?

- will my daughters feel obliged to do something with their fatherís Google doc called ďtech_stories_19.05.2009″?

- what will happen on 28th of August 2109 before lunch?

It gives hope. Like 99% of writers I have 99% chances not to be recognized when Iím still alive. Opposite to van Gogh, who became famous thanks to his brotherís wife, I prefer DIY. First, I donít have a brother. Second, things come and go so fast these days, that if you donít do something right now, you will never do it. Your current ratio the-need-to-act/the-tools-to-act will be replaced by a new one, before you even think of it.

John's comments: I'm a true believer in scheduling tweets (I use Social Oomph). It's an easy way to have a presence on Twitter even when you are sleeping or eating or travelling. I can see how useful it could be to schedule tweets a week ahead, a year ahead, 100 years ahead.

Plus, in the above case, the unusual promotion will probably get a number of media pickups.

art museum stores
Here are a few art museum stores. Most of them carry art-related gifts, books, apparel, jewelry, posters, etc.

Arkansas Arts Center, The Museum Shop, 501 East 9th Street, Little Rock, Arkansas 72202; 501-372-4000. Email: Web:

Bowers Museum Gallery Shop, 2002 N Main Street, Santa Ana, California 92706; 714-567-3600. Web:

Brigham Young University Museum of Art Store, Bethany Kramer, 308 MOA North Campus Drive, Brigham Young University, Provo, Utah 84602; 801-442-8214; Fax: 801-422-0527. Email: Web:

Museum of Fine Arts, Houston, MFAH Shop, Audrey Jones Beck Building, 5601 Main Street, Houston, Texas 77005; 713-639-7360. Web: Main Museum: 1001 Bissonnet Street.

Nevada Museum of Art, Jackie Clay, Museum Store Manager, 160 W Liberty Street, Reno, Nevada 89501; 775-329-333. Email: jackie.clay@ Web:

Palm Springs Art Museum Store, 101 Museum Drive, Palm Springs, California 92262; 760-322-4856; Fax: 760-327-6030. Email: Web:

Philbrook Museum of Art, The Museum Shop, 2727 S Rockford Road, Tulsa, Oklahoma 74114; 918-749-7941; 800-324-7941. Email: Web:

Saint Louis Art Museum, Debbie Boyer, The Museum Shop, One Fine Arts Drive, Saint Louis, Missouri 63110-1380; Store: 314-655-5249; Museum: 314-721-0072. Email: Web:

Seattle Art Museum, SAM Shop, 1300 First Avenue, Seattle, Washington 98101; 206-654-3120. Email: Web: Second museum: Seattle Asian Art Museum, 1400 E Prospect Street, Seattle, Washington 98112-3303; 206-654-3160.

a few key tweets from John Kremer
I share some interesting resources and tips in my regular tweeting via Twitter. If you want to get those tips as I share them, follow me at

=> Twitter Mania Manual now 94 pages. Download free at

=> Are you a first-time novelist looking for a book publisher? Check out 400 editors of first-time novels.

=> Looking for a good book printer? Check out 101print.htm. Several hundred good printers featured there.

=> Join the other 4,590 members of the Book Marketing Network on Ning.
Great people there:

=> Authors - meet me in San Diego to discover the hottest 21st Century
book marketing tools Oct. 10 & 11

=> Want to sell rights to a cookbook? Check out

=> 9 Scientifically Proven Ways to Get Retweeted:

sell more books with Twitter hashtags
The following tip was provided by Michael Volkin, author of Social Networking for Authors:

Twitter is not only good for keeping in touch with customers, but you can also find new customers with hashtags. I have had great success selling books using Twitter hashtags.

Hashtags are a way Twitter uses organize their tweets about a specific topic. For example, if you want to tweet about real estate, you could start off a tweet with a pound sign then the word real estate, like this #RealEstate. There are numerous hashtags that have already been established, and new ones cropping up daily.

So why use hashtags? Because Twitter users often search hashtags for content. So if youíre tweeting about your book and using proper hashtags, a potential customer can come across your book who wouldnít have otherwise. Go to and search for hashtags that Twitter users are using right now. Who knows, maybe youíll find a customer or twoÖ.or ten.

Be sure to follow me on Twitter (username: @NetworkAuthor), Iíll follow you back. For more tips on how to market your book via social networks, go to Michael Volkinís and purchase his new book Social Networking for Authors-Untapped Possibilities for Wealth.

Quotable Books
You can't deny laughter; when it comes, it plops down in your favorite
chair and stays as long as it wants. ó Stephen King, novelist

More great quotes and quotable books at

Previous: Global Talk Radio / Paris Cookbook Fair / specialty retailers /
Red Hot Special / / ForeWord Reviews / free teleseminar


Next: Kindle editions / Big River Distribution / 10 Million Clicks for Peace / key tweets from John Kremer / specialty retailers

Copyright © 2009 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571