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Book Marketing Tip of the Week
December 1, 2009: Rosa Parks Day, World AIDS Day, Nebbish Pride Day, Christmas Lights Day, Day Without Art, Bingo Birthday, Phony Smile Day, Portugal Independence Day

Details on these days and 18,800 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- John Kremer's People You Should Know Teleseminar Series
-- journalists on Twitter
-- a really useful iPhone app - can you do something better?
-- book signing tips

John Kremer's People You Should Know Teleseminar Series
Over the years I've met many people who offer products and services that can help authors and publishers sell more books. During the past two months, after attending several conferences where I renewed many friendships, I realized that I should introduce these people to readers of my newsletter and customers of Open Horizons.

So, starting on Wednesday, December 2nd, I'm going to be hosting a weekly teleseminar where I will interview someone I think you should know - 1. Because you will learn some useful tips from them and 2. because they offer a service or product I think might help you market your books more effectively. The primary purpose of the teleseminars will be to teach you practical and effective book marketing tips.

This series of teleseminars will take place every Wednesday at 8:00 p.m. Eastern, 5:00 p.m. Pacific, for the next 12 months. If you can make the live teleseminars, you'll be able to ask questions. But every teleseminar will be available for you to listen to any time during the next two years.

Here are the first eight people I'll be featuring in this series . . .

December 2nd - Liora Mendeloff, founder of - What do media people look for in a great pitch, that is, one that gets the author booked? Also the truth about online media kits.

December 9th - Bob Burg, author of Endless Referrals, The Success Formula, and The Go-Giver - How to build a relationship leveraging machine and create Personal Walking Ambassadors for your books

December 16th - John Harricharan, bestselling author of When You Walk on Water, Take the Boat and co-author of The Power of Simplicity.

December 23rd - Bill Quain, bestselling author of Overcoming Time Poverty, 10 Rules to Break, 10 Rules to Make, and Pro-Sumer Power.

January 6th - Rick Frishman, co-founder of Planned TV Arts, president of Morgan James Publishing, and creator of the Author 101 Universities.

January 20th - Frank Marquette, director of Light Box Trailers. He will talk about how authors can promote their books with video.

February 24th - Sharon Williams, founder of The 24 Hour Secretary and the International Association of Virtual Author Assistants. Learn how to use virtual assistants to handle many of the nitty-gritty jobs involved in producing manuscripts, publishing books, and promoting yourself, both online and offline.

March 10th - Kathi Dunn and Ron Hobie Hobart, book cover designers with Dunn & Associates Design. They will focus on the importance of book covers as marketing tools, including how they impact the success of books. Also the key things to think about when developing a cover, with before and after examples showcasing how you can improve any cover. You can use your book cover to increase sales and exposure.

If you'd like to take part in this incredible series of teleseminars (there will be at least 52 of them), you can sign up for less than $1 per seminar by clicking here: (that's $37 total for a year's worth of money-making seminars for you!).

Why am I charging for these seminars? 1. These seminars will be loaded with great tips you will be able to implement right away. 2. I want to ensure a large audience for each seminar without doing tons of promos each week. 3. I'm opening up my rolodex so you'll be introduced to smart people who can make a difference in marketing your books.

Again, the teleseminar series starts on Wednesday, December 2nd, so sign up soon. Each teleseminar will start at 8:00 p.m. Eastern and last no more than one hour. And there will be time for you to ask questions of me as well as my guest.

Sign up now by clicking here:

journalists on Twitter
Here are some websites that will help you locate journalists who might be looking for experts and authors to interview for stories they are working on. Follow those journalists that you want to begin creating relationships with. - Allows you to track what journalists are writing about you, your book, or your subject. Includes email alerts. Also allows you to locate journalists on Twitter by subject interest. - Features 156 reporters and editors. - Features more than a thousand journalists with name, Twitter ID, title/beat, media outlet, and country. - Features journalists by beats (world, U.S., politics, business, technology, sports, arts, etc. Also by media company.

A really useful iPhone app - Can you do something better?
Good Guide is an updated iPhone app that allows you to scan barcodes from more than 50,000 products to find detailed ratings on the health, social, and environmental impact of a product.

You just hit the scan tab on the app, point the phone at a product's barcode and, voila, instant product ratings on yogurt, baby shampoo, and everything in between. The app is free!

GoodGuide's product rating algorithm takes into account health impacts (cancer risks, reproductive hazards, skin and eye irritation), environmental performance (emissions, natural resource impacts), and social performance (diversity, compensation, working conditions). While these ratings can often be subjective or works in progress, this is a great step in the right direction.

The thing I like most about the app is its real-world scanning capability for instant feedback on products. This app shows on truly revolutionary iPhone's capabilities are. No book could duplicate what this app does in a few seconds.

Could you create something similar for your subject area?

book signing tips
Barbara Florio Graham joined forces with publicist Randy Ray to create
instructions for authors planning book signings. The entire document is

Quotable Books
You must be the change you wish to see in the world. Mahatma Gandhi, Indian leader

More great quotes and quotable books at

Previous: Frankfurt Book Fair: first time visitor tips / What is April? / a Jeapardy answer / specialty retailers / Buy a Book - Support a Good Cause / Using eWorkshops / Kindle and ebook formatting


Next: directories of retail stores / John Kremer's People You Should Know Teleseminar Series / American Way / journalists, etc. on Twitter

Copyright 2010 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571