In this issue . . .
-- John Kremer's People You Should Know Teleseminar Series
-- journalists on Twitter
-- a really useful iPhone app - can you do something better?
-- book signing tips
John Kremer's People You Should Know Teleseminar Series
Over the years I've met many people who offer products and services
that can help authors and publishers sell more books. During the past
two months, after attending several conferences where I renewed many
friendships, I realized that I should introduce these people to readers of
my newsletter and customers of Open Horizons.
So, starting on Wednesday, December 2nd, I'm going to be hosting a
weekly teleseminar where I will interview someone I think you should
know - 1. Because you will learn some useful tips from them and 2.
because they offer a service or product I think might help you market
your books more effectively. The primary purpose of the teleseminars
will be to teach you practical and effective book marketing tips.
This series of teleseminars will take place every Wednesday at 8:00 p.m.
Eastern, 5:00 p.m. Pacific, for the next 12 months. If you can make the
live teleseminars, you'll be able to ask questions. But every teleseminar
will be available for you to listen to any time during the next two years.
Here are the first eight people I'll be featuring in this series . . .
December 2nd - Liora Mendeloff, founder of InstantMediaKit.com -
What do media people look for in a great pitch, that is, one that gets
the author booked? Also the truth about online media kits.
December 9th - Bob Burg, author of Endless Referrals, The Success
Formula, and The Go-Giver - How to build a relationship leveraging
machine and create Personal Walking Ambassadors for your books
December 16th - John Harricharan, bestselling author of When You
Walk on Water, Take the Boat and co-author of The Power of Simplicity.
December 23rd - Bill Quain, bestselling author of Overcoming Time
Poverty, 10 Rules to Break, 10 Rules to Make, and Pro-Sumer Power.
January 6th - Rick Frishman, co-founder of Planned TV Arts, president
of Morgan James Publishing, and creator of the Author 101 Universities.
January 20th - Frank Marquette, director of Light Box Trailers. He will
talk about how authors can promote their books with video.
February 24th - Sharon Williams, founder of The 24 Hour Secretary
and the International Association of Virtual Author Assistants. Learn how
to use virtual assistants to handle many of the nitty-gritty jobs involved
in producing manuscripts, publishing books, and promoting yourself, both
online and offline.
March 10th - Kathi Dunn and Ron Hobie Hobart, book cover designers
with Dunn & Associates Design. They will focus on the importance of book
covers as marketing tools, including how they impact the success of books.
Also the key things to think about when developing a cover, with before
and after examples showcasing how you can improve any cover. You can
use your book cover to increase sales and exposure.
If you'd like to take part in this incredible series of teleseminars (there
will be at least 52 of them), you can sign up for less than $1 per seminar
by clicking here: http://bit.ly/jwu6K (that's $37 total for a year's worth
of money-making seminars for you!).
Why am I charging for these seminars? 1. These seminars will be loaded
with great tips you will be able to implement right away. 2. I want to
ensure a large audience for each seminar without doing tons of promos
each week. 3. I'm opening up my rolodex so you'll be introduced to
smart people who can make a difference in marketing your books.
Again, the teleseminar series starts on Wednesday, December 2nd, so
sign up soon. Each teleseminar will start at 8:00 p.m. Eastern and last
no more than one hour. And there will be time for you to ask questions
of me as well as my guest.
Sign up now by clicking here: http://bit.ly/jwu6K
journalists on Twitter
Here are some websites that will help you locate journalists who might
be looking for experts and authors to interview for stories they are
working on. Follow those journalists that you want to begin creating
http://www.journalisttweets.com - Allows you to track what journalists
are writing about you, your book, or your subject. Includes email alerts.
Also allows you to locate journalists on Twitter by subject interest.
http://www.justtweetit.com/media/reporters-press - Features 156
reporters and editors.
http://www.mediaontwitter.com - Features more than a thousand
journalists with name, Twitter ID, title/beat, media outlet, and country.
http://www.muckrack.com - Features journalists by beats (world, U.S.,
politics, business, technology, sports, arts, etc. Also by media company.
A really useful iPhone app - Can you do something better?
Good Guide is an updated iPhone app that allows you to scan barcodes
from more than 50,000 products to find detailed ratings on the health, social,
and environmental impact of a product.
You just hit the scan tab on the app, point the phone at a product's
barcode and, voila, instant product ratings on yogurt, baby shampoo,
and everything in between. The app is free!
GoodGuide's product rating algorithm takes into account health impacts
(cancer risks, reproductive hazards, skin and eye irritation), environmental
performance (emissions, natural resource impacts), and social performance
(diversity, compensation, working conditions). While these ratings can
often be subjective or works in progress, this is a great step in the right direction.
The thing I like most about the app is its real-world scanning capability
for instant feedback on products. This app shows on truly revolutionary
iPhone's capabilities are. No book could duplicate what this app does in a few seconds.
Could you create something similar for your subject area?
book signing tips
Barbara Florio Graham joined forces with publicist Randy Ray to create
instructions for authors planning book signings. The entire document is
You must be the change you wish to see in the world.
— Mahatma Gandhi, Indian leader
More great quotes and quotable books at http://www.quotablebooks.com
Previous: Frankfurt Book Fair: first time visitor tips / What is April?
/ a Jeapardy answer / specialty retailers / Buy a Book - Support a Good Cause / Using eWorkshops / Kindle and ebook formatting
of retail stores / John Kremer's People You Should Know Teleseminar Series / American Way / journalists, etc. on Twitter