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Book Marketing Tip of the Week
January 21, 2010: National Hugging Day,
Granola Bar Day, Don't Buy Gold Day, Speak Your Mind Day, Squirrel Appreciation Day, Bratty Sportspeople Day, Dubious Donations Day

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- John Kremer's Birthday Gift to You
-- AOL: It's going to need help
-- An interesting author promotion
-- People You Should Know teleseminar series
-- How does your book marketing compare with others?
-- Word Search Puzzle - make your own puzzles free
-- Author Media Training
-- Free report on making more online sales

John Kremer's Birthday Gift to You
As is my custom, I always give some bonus or free item to my readers when my birthday rolls around. Well, this year I just completed a new program called How to Sell Your Novel Like a Pro - Advice to First-Time Authors Who Want to Become Bestselling Novelists (or Children’s Book Authors.

This is a multi-media course on how to market novels and children's fiction/ picture books. It includes a beautiful 200+ page ebook, a 4-hour seminar audio, 4 other audios, and 3 Q&A teleseminars where you'll be able to ask questions related to marketing your novel. Only $127.00.

Note: When you buy this program, you will also get all the updates to the book, audios, and related materials.

AOL: It's going to need help
AOL's CEO Tim Armstrong has a new market strategy. He wants the AOL brand is to become the top creator of digital content on the web. Now here's the key: AOL will need help. They will need content creators.

That means AOL will need you and me and other book authors. We are the top content creators in the world. I don't know how their strategy is going to work out, and I don't know any contact people there. But I do suggest you monitor during the next few months so you can be the first to catch the opportunities they will be offering for content creators.

AOL isn't the big kid on the block anymore, but they are still a player in the Internet game. Their AOL Advertising is still the top advertising network - reaching 187 million people in December 2009.

An interesting author promotion
Trish Silver, author of When I Remember Love, is doing a promotion where she spotlights new authors on her website as a tool for driving more traffic to her website. Trish picks five authors each month to spotlight on the home page of her blog (all she asks in return is a link back to her website:

For authors who don't make the spotlight in any one month, she links to their websites on a separate page. They remain on that page until either the author is selected and featured or six months expire.

I think this is a neat way to partner with other authors. If any others plan a similar author exchange on their websites, I'd be happy to list them here.

People You Should Know teleseminar series
Just a note of appreciation for your teleseminar series. What I've found so valuable about the teleseminars is that they not only teach how to market books generally, but they also allow me to ask a current expert on the telephone questions about how to market MY book. That is so unique and valuable. - Jim Wawro, author, Ask Your Inner Voice

January 20th - Frank Marquette, director of Light Box Trailers. He will talk about how authors can promote their books with video.

January 27th - Joel Bauer, founder of, author of How to Persuade People Who Don't Want to Be Persuaded. Topic: Speaking - Converting Your Passion into Profit: How to Close and Make Sales.

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

For more information on the people and topics for upcoming teleseminars,
click here:

How does your book marketing compare with others?
I December 2009, Dana Lynn Smith of The Savvy Book Marketer surveyed 136 authors and publishers. She asked them how they planned to spend their time promoting books in the next several months. I found the results interesting, despite the small sample size.

The traditional methods favored by these authors included seeking book reviews (74.8%), press releases (68.1%), radio/TV talk shows (61.5%), speaking (60%), book signings (55.6%), and book fairs (46.7%).

Online promotion methods included social media (94.1%), blogging (83.7%), ezines and email marketing (61.5%), article marketing (57%), freemiums (43%), audio/video promos (43%), virtual book tours (37%), online contests (24.4%), joint ventures (21.5%), and online ads (17.8%).

You can read more about the survey at PR Web at

Word Search Puzzle - make your own puzzles free
Below is a little word search puzzle I made, including 11 of the ways to promote your book mentioned in the above survey. How many can you find? Note: the answers go forward or backwords, up or down, or crossways. The 11 terms will be identified in next week's newsletter.


If you'd like to make puzzles for your newsletter or website, you can do so at You can make mazes, word searches

Author Media Training
You can get a $2500 on-air demo video and a full day of on-camera media training for just $995. That’s half what they advertise on their website. You must call and mention me (John Kremer) to receive this offer. Call Jess Todtfeld at 212-764-4955. See their full description:

Their next events are on February 11/12th, March 11/12th, and in May (right before BookExpo America). All events are in New York City.

Free report on making more online sales
Marlon Sanders is offering a free 12-page report on the 3 steps you need to take to make more sales online in 2010. You can download the report by going to: No sign-up is required.

Quotable Books
I shall tell you a great secret, my friend. Do not wait for the final
judgment. It takes place every day. — Albert Camus, existentialist

More great quotes and quotable books at

Previous: John Kremer's birthday gift / People You Should Know teleseminar / JV Alert Live / National Indie Excellence Awards


Next: Author to give away 1 million copies / AOL update / sponsored tweets / Tweets you don't want to miss / Speaking: Converting Your Passion into Profit / Word Search Puzzle update / How to Sell Your Novel Like a Pro / Author 101 University early bird special / Get your memoir reviewed

Copyright © 2010 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571