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Book Marketing Tip of the Week
February 3, 2010: American Painters Day, Take a Cruise Day, U.S. Woman Doctor Day, National Day of Protest Against rBGH, Income Tax Birthday, Children's Dental Health Day

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Author to give away 1 million copies
-- Book giveaways:
-- Report Connection
-- Another author's passion: New York Times Bestseller
-- Using social media to sell more books
-- How to Sell Your Novel Like a Pro

Author to give away 1 million copies
Another author wrote me saying he had hoped to give away 10,000 copies of his book, but after reading last week's newsletter, he upped his goal to one million copies.

But he made a major mistake by my experience. He requires people to sign up for his free newsletter before they can download his free ebook.

Here's my response to his email to me:

If you want to give away that many books, you can't force people to sign up for your newsletter before they can get the book. You should count on them signing up for your newsletter after reading the free ebook (which should have promos for the newsletter built into the book).

I understand people's desire to get subscriptions to their free ezines, but forcing people to sign up for a newsletter before giving them an advertised free ebook diminishes the response by at least 50% in my experience.

So my question to you is simple: Do you want subscribers to your ezine, or do you want readers for your book? Personally, I'd always choose readers for my book -- because the book would have built-in promos for my ezine as well as anything else I've created. And the book would be so good, 80% of the readers would sign up for my ezine.

The minute you put any kind of requirement on something you are offering for free, you diminish response to the point that the free promo is no longer effective.

Book giveaways:
I have founded two websites for giving books away free as ebooks: and All Books Free is devoted to novels, poems, and children's books, while Free Books for All is devoted to nonfiction books.

Last week, I received the following email from Roy Hayes, a newsletter subscriber and author of The Last Days of Las Vegas:

I just checked the metrics at my website, and found that your site was at the top of the January referrer URL list, with 207,503,488 bytes and 693 files downloaded. (This looks like about 86 copies of
The Last Days of Las Vegas that your visitors downloaded.)

These data blow other Free Ebook websites out of the tub - and there are rather more than 30 others, who've carried Last Days since about the 21st of December.

The numbers from your website are astonishing -- over 848% greater than the next most active free Ebook website (January only) - which has been carrying the book since late December.

Report Connection
Reporter Connection is a new free service from Bill & Steve Harrison that tells you when top journalists and producers are seeking experts on your particular topic. For more info:

Also, join Steve Harrison this Thursday for a free teleseminar with an author who made her book a New York Times Bestseller. For details and to sign up, go to

Another author's passion: New York Times Bestseller
Another author has a big goal: Get on the New York Times bestseller list. Kevin Daum, author of Roar! Get Heard in the Sales and Marketing Jungle, is so committed to that goal that he had New York Times Best Seller tattooed on his chest in reverse image so he could see it in the mirror every morning to remind him of his goal.

He's promoting his book and bestseller goal via his blog, website, Facebook, Twitter, LinkedIn, and via a publicity campaign.

But, unless his publicity campaign is very effective, chances are slim that he will hit the list. The social campaign doesn't have enough eyeballs to generate the sales he's hoping for (his Twitter account, for example, has only 147 followers - @awesomeroar, while his Facebook account has 220). So he has to have some big media hits (New York Times, Wall Street Journal, Forbes, Bloomberg Radio, Today Show, etc.).

It's great to have big goals, but you need to build a good foundation if you want to reach those goals.

Using social media to sell more books
February 3rd - Jeff Pulver, founder of the #140 Conferences on using social media, especially Twitter, to grow your business. Topic: Using social media to grow your business.

February 10th - Dharmesh Shah, founder and CTO of HubSpot and developer of Author of Inbound Marketing. Topic: Using to sell more books.

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

For more information on the people and topics for upcoming teleseminars, click here:

If you have signed up for this teleseminar series and can't figure out how to access the current or previous teleseminars, email John Kremer at Whenever possible, be sure to attend the teleseminar live so you can get the answers to your questions.

Specialty retailers
Here are some more specialty retailers who feature gifts, books, audios, or videos focused on a specific topic.

Crystal Stone Gallery, 21908 Ventura Boulevard, Woodland Hills, California 91364; 818-712-0508. Features minerals, crystals, fossils, beads, and related books.

Objets d'Art & Spirit, 7529 Sunset Boulevard, West Hollywood, California 90046; 323-436-5238. Web: Spiritual art, gifts, and books, aka Toys for the Soul.

Sacred Stone Gallery, 1831 S Elena Avenue, Redondo Beach, California 90277; 310-378-8866. Email: Web: Sacred art, crystals, jewelry, metaphysical books, and gifts.

Soul@Centered, 311 N Montgomery Street, Ojai, California 93023; 805-640-8222. Email: Web: Metaphysical gift shop.

Woof Worx, 2924 N Beverly Glen Circle, Los Angeles, California 90077; 310-474-1211. Web: A full-service dog spa with gifts for dogs and cats.

How to Sell Your Novel Like a Pro
I just created a new program called How to Sell Your Novel Like a Pro
- Advice to First-Time Authors Who Want to Become Bestselling
Novelists (or Children’s Book Authors

This is a multi-media course on how to market novels and children's fiction/ picture books. It includes a beautiful 210+ page ebook, a 4-hour seminar audio, 4 other audios, and at least 3 Q&A teleseminars where you'll be able to ask questions related to marketing your novel. Only $127.00.

Note: When you buy this program, you will also get all the updates to the book, audios, and related materials.

This is not just a book. It is a complete program to teach you how to market your novels and children's books. And sell tons of books.

Quotable Books
Life is not about waiting for the storms to pass. It's about learning to
dance in the rain! - Vivian Greene (correction to author)

More great quotes and quotable books at

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Next: Why give away a book for free? / Red Oak Shopping Cart / Tweets you don't want to miss / Make Your Website Sell More Books / specialty retailers / How to Sell Your Novel Like a Pro

Copyright © 2010 by book marketing expert John Kremer

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