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Book Marketing Tip of the Week
February 15, 2010: American Mustard Day,
Bald Pride Day, Remember the Maine Day,
Maple Leaf Flag Day, Celebrate Misery Day,
Life Saver Sucking Day

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Why give away a book for free?
-- Red Oak Shopping Cart - Check it out if you need a great web order form
-- Tweets you don't want to miss
-- Make Your Website Sell More Books
-- specialty retailers
-- How to Sell Your Novel Like a Pro

Why give away a book for free?
Give the info on free book promotions during the past few issues of this newsletter, one reader sent the following question: Why give away a book for free? I want to make money from my books. I'd appreciate if you'd explain this sometime.

John's Answer: Here are a few reasons to give a book away free. Note: When I say to give away a book, I mean give away an ebook version of your book. Generally that ebook will be in PDF format, but you could give away a book as a Kindle for a very low price (rather than free). Some authors have been very successful selling Kindle versions for only $1.00.

1. Sell more books. That's right: Sell more books. Paulo Coehlo has given away 100 million ebooks and sold over 10 million copies. He's happy.

2. Get known. First-time authors have one major challenge in publishing their first book: Convincing people to take a chance on their books. Giving a book away eliminates the risk and allows more people to become aware of your work.

3. Generate word-of-mouth. 80% of all books are sold by word-of-mouth. The more people that get exposed to your book, the greater the chance that your book will sell well.

Red Oak Shopping Cart Check it out if you need a great web order form
If you need a shopping cart to take orders on your website, or if you are looking for a better shopping cart, you really need to check out the Red Oak Shopping Cart service:

That's the service I use. It has a great new interface that will make everything easier to do. I'll be implementing some of the changes in my shopping cart in the next few weeks.

The Red Oak Shopping Cart now also includes an ezine mailing program so in the next few weeks I'll be shifting this ezine over to their mailing service. I expect it will result in better delivery rates and an easier time in changing your email addresses.

Tweets you don't want to miss
Here are a few more John Kremer-related tweets you might find of value:

=> New Video Boss by @AndyJenkins - Video makes money - (that's an affiliate link, but still good free content)

=> How to Make a Video the easy way by @AndyJenkins - - Good free content.

=> RT @lifestorylady 5 Rules to Happiness: 1. Free your heart from hatred. 2. Free your mind from worries. 3. Live simply. 4. Give more. 5. Expect less.

=> RT @4kaylin The impact of book trailers on book sales? blog on Book
Marketing Network:

=> Coming in mid-May in Los Angeles - No Balloon Boys Reality TV Showcase. Get your own reality show on network or cable TV. Details
to come.

=> Some great information on formating ebooks for iphones, etc:

=> Cheaper ebooks devalue all books, especially when simultaneously
published with hardcover or trade paperback publication.

Plus a little controversy generated by a copyright violation:

In reference to the following blog post noted by AllTop:

=> This entry on entrepreneurs who did not attend college is excerpted
from my College DropOuts Hall of Fame:

=> posted the top 100 entrepreneurs who did not graduate from college. Took details from my site:

=> took content from my website without at least a token of recognition: Alas. My site:

=> Even more alas, reposted listing from my site, also without recognition:

=> The College DropOuts Hall of Fame is a hobby site, so I'd have been glad to share my copyrighted material if asked by

=> It is Internet protocol to acknowledge the source of your material. The source was the College DropOuts Hall of Fame:

=> Will admit their error? Reposting content from another site without recognition. See AllTop:

=> From @dmargulis: @JohnKremer Make them take it down.

=> @dmargulis Actually, it's more fun to have the controversy. Perhaps it will get more traffic to my hall of fame:

=> @dmargulis But should have asked before posting copyrighted material from

Note: The bloggers at still did not recognize the source of their material or recognize my copyright in that material. In addition, they deleted any comment I made on their blog post trying to get a little recognition for my copyrighted material.

They did add this note to the end of the post: For more successful people who didn’t complete college, including actors, sports stars, and more, check out

And yet no recognition of the copyright violation. I guess that means anyone on the Internet is welcome to copy their material and repost it. As the Golden Rule says: Do unto others as you want done unto you.

Because the College DropOuts Hall of Fame is a hobby site, their violation of my copyrighted material doesn't affect me monetarily, but it still violates my sense of rightness and Internet protocol that they never bothered to recognize the source of the material. That's sad.

Make Your Website Sell More Books
February 17th - Phyllis Zimbler Miller, founder of MillerMosaicPower and author of What You Should Know about Launching a
Book on the Web
. Topic: Make Your Book Author Website Easy for Book
Buyers to Say Yes to You.

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

For more information on the people and topics for upcoming teleseminars,
click here:

If you have signed up for this teleseminar series and can't figure out how to access the current or previous teleseminars, email John Kremer at Whenever possible, be sure to attend the teleseminar live so you can get the answers to your questions.

specialty retailers
Here are a few specialty retailers who sell books as well as gifts, DVDs,
videos, supplies, and related items.

The Barnhill House Toys and Books, 606 S Austin Street, Brenham, Texas 77833; 978-836-7519. Features children's toys, classic books, dolls, games, and more.

Brenham Toy Company and Teacher Supply, 1401 S Day, Brenham, Texas 77833; 979-836-8484. Features specialty educational toys and teacher supplies.

Day Star Christian Bookstore, 208 W Alamo Street, Brenham, Texas 77833; 979-830-1034; Fax: 979-836-3260. Email: Web: Christian books.

DharmaCrafts, Dyan Eagles, President, 60 Island Street, Lawrence,
Massachusetts 01840; 800-794-9862. Web:
A catalog of meditation supplies and resources.

EdCetera, EdVenture Children's Museum, 211 Gervais Street, Columbia, South Carolina 29201; 803-779-3100; Fax: 803-779-3144. Web: Gift store features children's books, gifts, toys, and apparel.

An Open Mind Bookstore, Albuquerque Center for Spiritual Living, 2801 Louisiana Boulevard NE, Albuquerque, New Mexico 87110; 505-881-4311. Web: Features new age and spiritual books, gifts, classes, workshops, and more.

Treasure Gift Shoppe, Discovery Station, 101 W Washington Street, Hagerstown, Maryland 21740; 301-790-0076; Fax: 301-790-0045. Email: Web: This science museum gift shop features science-related gifts, toys, aircraft models, games, books, and more.

How to Sell Your Novel Like a Pro
I just created a new program called How to Sell Your Novel Like a Pro - Advice to Authors Who Want to Become Bestselling Novelists (or Children’s Book Authors.

This is a multi-media course on how to market novels and children's fiction/ picture books. It includes a beautiful 210+ page ebook, a 2-hour seminar audio, 4 other audios, and at least 3 Q&A teleseminars where you'll be able to ask questions related to marketing your novel. Only $127.00.

Note: When you buy this program, you will also get all the updates to the book, audios, and related materials.

This is not just a book. It is a complete program to teach you how to market your novels and children's books. And sell tons of books.

Quotable Books
God is an unutterable sigh, planted in the depths of the soul.
— Jean Paul Richter

More great quotes and quotable books at

Previous: Author to give away 1 million copies / Book Giveaways / Report
Connection / another author's passion: New York Times bestseller /
using social media to sell more books / How to Sell Your Novel Like a Pro


Next: Giving books to radio/TV hosts / Tweets you don't want to miss / Using a Virtual Assistant to Help You Sell More Books / #17 hit / turning lemons into lemonade / Reporter Connection / specialty retailers

Copyright © 2010 by book marketing expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571