Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8
The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd
How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz
The Big Bad Book of Blonde Jokes: http://amzn.to/9hdFRr
In this issue . . .
- Food bloggers get a home base: FoodPress.com
- People You Should Know: How to Sell Big-Ticket Coaching Services
- Specialty retailers
- Tweets you can use
- Useful websites for book authors
- PR Toolkit for Authors and Publishers - free
- How to write, publish, and market a bestselling children's book
- Something you should never do: Trash your competitors
Food bloggers get a home base: FoodPress.com
WordPress.com has announced its first vertical implementation, a site called FoodPress in which it aggregates content written by its food bloggers. Each day, FoodPress will feature snippets of food-related posts selected by FoodPress editor Jane Maynard.
If you have a WordPress blog, read this advice on how to get your food blog featured on FoodPress.com: http://foodpress.com/2010/10/19/five-ways-to-get-featured-on-foodpress-2. Bloggers that would like to be featured should keep in mind she is selecting the posts based on food-related tag pages like food, recipes, baking, cocktails, and more.
This following page lists the bloggers currently featured on FoodPress.com: http://www.foodpress.com/bloggers. If you are a cookbook author and looking for avid food bloggers to review your book or interview you, this page is a great place to start.
Here's a great post by the editor of the Freshly Pressed section of WordPress.com (Joy Victory) on Five Ways to Get Featured on Freshly Pressed (or, for that matter, on any other blog or website): http://en.blog.wordpress.com/2010/04/28/five-ways-to-get-featured-on-freshly-pressed
In September, 250 food bloggers attended the International Food Blogger Conference (organized by Foodista.com). Details on this year's conference: http://www.foodista.com/ifbc201. Barnaby Dorfman, founder of Foodista, noted that this years IFBC conference drew many food journalists and cookbook authors as well as amateur bloggers.
Foodista features connections to many food bloggers as well: http://www.foodista.com/blogs. Note: You can become a member of Foodista and add recipes, ask questions, and more.
People You Should Know Webinar: How to Sell Big-Ticket Coaching Services
Wednesday, November 10th at 9:00 p.m. Eastern - J.P. Maroney, CEO of Marocom Group and host of People Builders. Aka Mr. Monetizer. Topic: How to Sell Big-Ticket Coaching Services.
J.P. Maroney sold $110,000 of coaching services in only 67 minutes using a promotion that cost less than $100.00. In this webinar, you'll learn his step-by-step details on how to build your own big-ticket coaching business. The webinar is free. Click here to register: http://www.AttendThisWorkshop.com/111010
Here's what you'll learn:
* How to turn your book into a $2,000 to $25,000 coaching program - in 48 hours or less.
* Where to get coaching clients and get them fast.
* How to sell up to $10,000 in coaching every week!
* How to start a big-ticket coaching program even if you have not list, no book, and no guru status.
* How to structure your coaching program for maximum profits with the least amount of work.
* What to charge for your coaching program.
* Hot to get paid by your clients.
* Plus a simple trick for booking your calendar solid with cash-paying clients.
Again, to attend this free webinar, click here to register: http://www.AttendThisWorkshop.com/111010
You are welcome to invite your friends to this webinar. I think you'll find it worth attending. While this webinar is part of my People You Should Know teleseminar series, I'm inviting everyone to attend.
Here are a few more retail stores that sell books on particular subjects:
Busy Bee Learning Store, Kidspace Children's Museum, Susan Cardosi-Albert, Retail Manager, 480 N Arroyo Boulevard, Pasadena, California 91103; 617-449-9144, ext. 5217; store: ext. 5223. Email: firstname.lastname@example.org. Web: http://www.kidspacemuseum.org. Features educational products, toys, gifts, and books.
High Museum of Art Shop, 1280 Peachtree Street NE, Atlanta, Georgia 30309; 404-733-4400; store: 404-733-4814. Web: http://www.high.org. Twitter: highmuseumofart. Features art books, gifts, apparel, etc.
Imagine It! to Go, Imagine It! Children's Museum of Atlanta, Krista Martinez, Shop Manager, 275 Centennial Olympic Park Drive, Atlanta, Georgia; 404-507-7221. Email: email@example.com. Web: http://www.childrensmuseumatlanta.org. Features children's books, apparel, toys, gifts, and kits.
Morris Museum Store, Morris Museum of Art, Kelly Catlett, Shop Manager, 1 Tenth Street, Augusta, Georgia 30901-0100; 706-724-7501; Fax: 706-724-7612. Email: firstname.lastname@example.org. Web: http://store.themorris.org. Features art and architecture books, music, gifts, posters, apparel, and more.
Norton Simon Museum Store, 411 W Colorado Boulevard, Pasadena, California 91105-1825; 626-844-6942; Fax: 626-796-4978. Web: http://www.nortonsimon.org. This art museum store features art, architecture, and decor books, gifts, music, apparel, etc.
Pacific Asia Museum Store, 46 N Los Robles Avenue, Pasadena, California 91101; 626-449-2742, ext. 20. Email: email@example.com. Web: http://www.pacificasiamuseum.org. Features Asian apparel, art books, children's books, cultural books, gifts, and more.
Pasadena Museum of California Art, PMCA Shop, Chandra Pok, Bookstore Associate, 490 E Union Street, Pasadena, California 91101. Web: http://www.pmcaonline.org. Features California art books, gifts, and more.
Soul Centered Metaphysical Shoppe, 311 N Montgomery Street, Ojai, California 93023; 850-640-8222. Email: firstname.lastname@example.org. Web: http://www.soulcentered.com. Mind/body/spirit books, gifts, classes, etc.
Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.
=> The Book Marketing Network now also has a mobile interface: http://www.thebookmarketingnetwork.com/m
=> The Internet is the world's biggest printing press. - Dan Janal @prleads
=> New Book Marketing mobile website (just the beginning): http://m.bookmarket.com. Check it out via your cellphone. Give me feedback.
=> 30 Ways to Help a Book Author You Love: http://www.bookmarket.com/loveawriter.htm - 12 new ways to help! Please retweet.
=> RT @halloffames The Fruit Cake Capitals of the World - Corsicana, Texas and Clayton, Georgia - @mental_floss
=> Book Blurbs and Elevator Speeches: http://bit.ly/acm10a
=> The Book Marketing Network continues to be a beehive of activity. Great network for authors: http://www.thebookmarketingnetwork.com
=> Being deeply loved by someone gives you strength, while loving someone deeply gives you courage. - Lao Tzu
=> New Book Marketing Plan page: http://www.bookmarket.com/bookmarketingplan.htm
=> Very clever ad: T-Mobile uses iphone format to slam iphone/ATT partnership in TV ad. Well done.
Follow more of John's tweets at http://twitter.com/johnkremer
Useful websites for book authors
Here are a few websites that could be useful to book authors and publishers:
Short Fiction: http://www.makeuseof.com/tag/10-websites-enjoy-reading-short-stories-flash-fiction - This is a great webpage from MakeUseOf.com on websites that feature short fiction. If you write short stories or novels, check out these websites and find ones where you can feature samples of your work and interact with readers.
Blue Backlinks: http://www.bluebacklinks.com - A great website for checking what websites are linking to your website. You can also use it to see who is linking to your competitors, websites you might want to create a relationship with, or websites targeting the customers you want to reach. Websites that link to your competitors are great places to start creating relationships for your website, books, or authors.
Online Video: http://www.onlinevideo.net - Features articles and videos on using videos in marketing.
InstaComment: http://www.instacomment.com - Allows anyone to add a comment system to their website. It's fast and it's free.
PR Toolkit for Authors and Publishers
PR Newswire is offering a 50% discount on a premium online press release to readers of this newsletter. How to promote your book on a shoestring budget. - Get 50% off a premium online press release from PR Newswire. To take advantage of this special offer, click here: http://promotions.prnewswire.com/BookMarket50OFFWebReleasePLUS.html
Why do an online press release with PR Newswire?
1. PR Newswire is the top recognized online news release service, #1 in all media eyes.
2. They have an online syndication network of more than 5,700 websites.
3. Their news releases get featured in Yahoo! News, Google News, and other search engines.
4. Your press release link will have long-lasting visibility and backlinks for on-going SEO.
You can get a free PR Toolkit for Authors and Publishers from PR Newswire by going here: http://bit.ly/ajt7nZ.
How to write, publish, and market a bestselling children's book
How to Sell Your Children's Books - a live consultation you can listen in on . . .
Recently I did a one-hour consultation with the author of a children's picture book and a children's board book. You can now listen in on this consultation - which featured the 7 most effective ways to market a children's book.
You can listen to it now for only $39.97. You can listen to this recording online or download it as an mp3 for listening via an iPod, etc.
Children's Book Consultation Audio - http://bit.ly/92ZcAt - $39.97
The last ten minutes of this audio are incredible, including advice rarely found on selling children's books - that also applies to novels and memoirs.
BONUS: Listen in as John Kremer interviews Emma Walton Hamilton on How to Write, Publish, and Market a Bestselling Children's Book. This 90-minute teleseminar is a $20 value, but you get it free when you order the above Children's Book Consultation Audio.
Something you should never do: Trash your competitors
A friend just sent me a link to a website (promoteabook.com/compare-us-our-competitors) that trashes its competitors. It even trashed me, even though I'm not really a competitor for their services. In fact, I've sent them business over the years. Of course, never again.
If you can't sell your service without trashing your competitors, you do not have a service worth selling. That's a fact in the real world of marketing. If you ever come across a website where they trash their competitors, avoid that site. And avoid that service.
It's okay to say you're the best. It's okay to write critiques (pluses and minuses), as long as they are part of your honest appraisal. It's okay to say that you outshine your competitors, but you can do that by showcasing what you do rather than trashing what others do. Trashing might work in politics (alas), but it has no place in real world marketing.
Do it. Whatever it is. If you have a dream, go ahead, take the risks, and make whatever sacrifices you possibly can. - Robin Black, short story author
Next: People You Should Know Teleseminar: Book Marketing Tips / E-books bestseller list / Electric Publisher iPad book apps / Internet video is still hot / tools for mobile websites / tweets you can use / useful search engines / Marketing Nonfiction Books Using Free Articles and Viral Videos / specialty retailers