Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8
The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd
How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz
The Big Bad Book of Blonde Jokes: http://amzn.to/9hdFRr
In this issue . . .
- People You Should Know Teleseminar: Book Marketing Tips
- E-books bestseller list
- Electric Publisher iPad book apps
- Internet video is still hot, hot, hot
- Tools for mobile websites
- Tweets you can use
- Useful search engines
- Marketing Nonfiction Books Using Free Articles and Viral Videos
- Specialty retailers
People You Should Know Teleseminar: Book Marketing Tips
Wednesday, November 17th, 8:00 p.m. Eastern - John Kremer, author of 1001 Ways to Market Your Books and webmaster at BookMarket.com. Topic: Everything you always wanted to know about book marketing and now have a chance to ask.
Wednesday, November 24th, 8:00 p.m. Eastern - John Kremer, author of 1001 Ways to Market Your Books and webmaster at BookMarket.com. Topic: Everything you always wanted to know about book marketing and now have a chance to ask. This teleseminar offers you a second chance to ask any question you need answering on publishing and marketing books.
To watch the replay of last week's webinar with J.P. Maroney on How to Sell Big-Ticket Coaching Services, click here: http://www.WatchThisReplay.com/111010jk. Excellent webinar. Be sure to watch it before the replay is taken down.
E-books bestseller list
As an acknowledgement of the growing sales and impact of e-books, the New York Times will begin publishing e-book bestseller lists for fiction and nonfiction early next year. The lists will be compiled from publishers, independent bookstores, chain bookstores, and online retailers.
What does this mean for you? If nothing else, it means you should be publishing ebook versions of your books - at least on Kindle, and probably on other platforms as well: Nook, iBook, etc. You also need to start thinking about how you are going to market your ebooks as compared to your print books.
At the very least, you should check out John Kremer's 15,000 Eyeballs Internet Marketing program: http://www.bookmarket.com/15000eyeballs.htm.
Electric Publisher iPad book apps
If you'd like to create a stand-alone iPad app for your book, Electric Publisher will create an iPad app for you:
For a book app with the following features: easy navigation, hyperlinked Table of Contents to any chapter, progress bar and page numbers, hyperlinked footnotes, font size changes, bookmarks, margin notes, highlights, videos, audios, newsfeeds from your blog or Twitter, discussion boards, text messages to fans - all this for $600.
If you want an iPad book app that allows you to add additional books to the app, the cost is $300 for each new book.
For more information, go to http://www.electricpublisher.com or email: firstname.lastname@example.org. It looks like a great cost-effective solution for many authors and publishers. I'll be looking into doing an iPad app with them for 1001 Ways to Market Your Books. I'll let you know my experience once I've completed the process.
Internet video is still hot, hot, hot
There are 35 hours of video posted to YouTube every minute or 50,400 hours uploaded to YouTube every day. That's equivalent to over 176,000 full-length Hollywood movie releases every week. That's a ton of new content every week.
Why is this happening? Because videos are still effective in promoting books, products, and ideas - as well as personal idiosyncrasies.
Below are a few YouTube-related websites that will help you promote your Internet videos more effectively.
YouTube Topics: http://www.youtube.com/topics - YouTube offers a new search tool that offers suggested topics as you type in your search term. Their new search tool uses algorithmic data from tags, YouTube comments, and other data.
Why is this important to you? Because, if you want your videos to be found more often on YouTube, you need to make sure your tags feature the major keywords for your topic. You also need to encourage anyone you send to view your videos to add comments also rich with your keywords. Also use keyword-rich descriptions and titles.
With the new search algorithm, YouTube users will find more of your videos if you follow the above tips.
Video Alerts: http://www.video-alerts.com - This website allows you to get an email notification once a day when new videos are uploaded to YouTube on any topic of your choice. You can use up to ten keywords to target your preferred videos.
You Tomb: http://youtomb.mit.edu - A research project of MIT Free Culture that catalogs videos that were taken down for any type of copyright violation. If you need to find a video that used to be on YouTube but was taken down, this site might help you find it. Especially useful for finding music or movie-related videos.
Tools for mobile websites
As noted in previous newsletters, mobile websites are taking off. More and more people are accessing websites using mobile phones. Here are a few websites that will help you create and optimize your mobile website.
http://ready.mobi/launch.jsp?locale=en_EN - This website offers a free report that scores your mobile website (1 to 5) and also provides an in-depth analysis of pages to determine how well your site performs on a mobile device.
http://mtld.mobi - Provides tips and resources for designing and testing websites designed for use with cellphones and web-ready mobile phones.
Note: I'm told that websites and blogs hosted on Wordpress.com are automatically optimized for mobile viewers. This apparently does not apply to Wordpress blogs and websites hosted elsewhere.
Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.
=> Another debut novel earns great success - http://blog.bookmarket.com/2010/11/another-debut-novel-success-story.html
=> RT @cekster Always feels good to do a bit of book marketing...even if it doesn't go anywhere at least I tried! @JohnKremer - thanks for the inspiration.
=> T-Mobile creates another viral video - http://blog.bookmarket.com/2010/11/another-viral-t-mobile-youtube-video.html - wonderful!
=> If you want to be a master at anything, study what the masters have done before you. - JP Maroney's coach
=> Book marketing - You have to go out and sell it: http://nyti.ms/9RGJZo
=> An author's nightmare: http://opinionator.blogs.nytimes.com/2007/05/16/an-authors-nightmare
=> My second HuffPost blog: Marketing Advice From a Victoria's Secret Model - http://huff.to/aJUXUX
=> My first HuffPost blog: The Case Against Compact Florescent Lamps - http://huff.to/dyUrk6
Follow more of John's tweets at http://twitter.com/johnkremer
Useful search engines
Here are a few more useful websites that might help you in some aspect of marketing your books.
Inframutt: http://www.reallymagazine.com/ifm/inframutt.htm - Allows you to search Google for the LAST listings for a keyword rather than the first. In my experience, it showed the #6,000 listing rather than the very last. But still educational for seeing who rates worse or worst for your keywords.
Now Relevant: http://www.nowrelevant.com - This search engine only shows results for items updated in the past 14 days or less. Great way to see what's happening now. Also allows videos and banner ads in their pay-per-click program.
Marketing Nonfiction Books Using Free Articles and Viral Videos
In May 2010, I did a consulting session with Clare Albright, aka Dr. Clarity, on how to market Neurofeedback - a Drug Free Therapy. This one-hour session was packed with advice from me on how any author can market a book online, with a special focus on creating relationships with top websites, using free articles as a tool for making sales, and creating and using targeted viral videos. Order the Dr. Clarity Consulting Session Audio mp3 for only $13.97 by clicking here: http://bit.ly/d60AuK.
You really don't want to miss this session. That's why I priced the audio so low. You'll find at least 7 good money-making ideas within this detailed audio consult.
Here are a few more retail stores that sell books on particular subjects:
Discoveries Unlimited Gift Shop, Jacqui Brumley, Gift Shop Manager, Sci-Port: Louisiana's Science Center, 820 Clyde Fant Parkway, Shreveport, Louisiana 71101; Shop: 318-424-8661; Main: 318-424-3466; Fax: 3318-222-5592. Email: email@example.com. Web: http://www.sciport.org. Offers science-related gifts, books, apparel, toys, and more.
Jane's Fiber & Beads, 5415 E Andrew Johnson Highway, Afton, Tennessee 37616; 423-639-7919; Fax: 423-638-5676. Web: http://www.janesfiberandbeads.com. Features sewing and beading supplies, classes, books, and more.
Louisiana Art & Science Museum Store, Paula Taylor, Store Manager, 100 River Road South, Baton Rouge, Louisiana 70802; 225-344-5272; Fax: 225-334-9477. Web: http://www.lasm.org. Features art and science gifts, jewelry, books, music, videos, toys, and more.
LSUMOA Museum Store, LeAnn Russo, Manager, LSU Museum of Art, Shaw Center for the Arts, 100 Lafayette Street, Baton Rouge, Louisiana 70801; 225-389-7211. Email: firstname.lastname@example.org. Web: http://www.lsumoa.com. Features art gifts, books, videos, toys, and more. Cindy Verdin, events coordinator.
The Rocking Horse Toy Store, 628 Front Street, Natchitoches, Louisiana 71457; 318-357-8889. Web: http://www.rockinghorsetoystore.com. Features toys, crafts, books, videos, games, plush, and more.
Every moment of our life we have an opportunity to choose joy. It is in the choice that our true freedom lies, and that freedom is, in the final analysis, the freedom to love. - Henri J. M. Nouwen
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Next: Test your book titles / People You Should Know Teleseminar: Book Marketing Tips / Instant Teleseminar 2.0 / Tweets you can use / Specialty retailers / Websites for promoting books (including iPhone stimulator)