Index to John Kremer's Book Marketing Tip of the Week


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Internet Marketing Resources

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Book Marketing Magic multimedia program


Choosing a Book Distributor

Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
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Top 700 Indie Booksellers

Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
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The Best Things in Life Are Free quotable book

More great quotes at http://www.quotablebooks.com


The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8

The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd

How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz

The Big Bad Book of Blonde Jokes: http://amzn.to/9hdFRr

John Kremer's Book Marketing Tip of the Week

December 22, 2010

Christmas Tree Lights Birthday, National Date-Nut Bread Day,
U.S. Navy Birthday, Wit & Wisdom Day, Nuts to You Day,
U.S. Golf Association Birthday

 

In this issue . . .
- Secret pages you will love
- Specialty retailers
- Tweets you can use
- You are what you read
- Real Fast Book Marketing
- Valuable online tools you can use to market your books

Secret pages you will love
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
During the past two weeks, I've created a series of resource pages at BookMarket.com. I'm not going to tell you what those pages are right now, nor where they are located on BookMarket.com because I first want to see how many of you know how to navigate the new BookMarket.com. If you understand how the new menu system works now, you'll uncover the new pages in a flash. They feature more than 300 key marketing contacts.

Don't worry if you can't find the new pages. I'll be announcing them as one of my holiday gifts to you in next week's newsletter. Watch for them then. Or check the pages out now - if you can figure out the key.

By the way, I've updated the book club list as well: http://www.bookmarket.com/bookclubs.htm

Specialty retailers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here are some more great retail stores that carry books (as well as CDs, DVDs, etc.):

Earth Treasures, Linda Walsh, Owner, 906 N US Highway 27, Berne, Indiana 46711; 260-589-3675. Health, nutrition, and cookbooks.

Hennessey + Ingalls, Space 15 Twenty, 1520 N. Cahuenga Boulevard #8, Los Angeles, California 90028; 323-466-1256; Fax: 323-466-1362. Second store: Hennessey + Ingalls, 214 Wilshire Boulevard, Santa Monica, California 90401; 310-458-9074; Fax: 310-394-2928. Email: info@hennesseyingalls.com. Web: http://www.hennesseyingalls.com. Features books on architecture, art, fashion, furniture, graphic design, landscaping, interior design, photography, transportation.

Little Shop of Stories, Diane Capriola, 133A E Court Square, Decatur, Georgia 30030; 404-373-6300. Web: http://www.littleshopofstories.com. Features children's books.

Mary's Health Food Store, Mary Bogar, Owner, 2564 King Avenue W #J, Billings, Montana 59102; 406-651-0557; 800-935-6748; Fax: 406-651-0093. Web: http://www.maryshealthfood.com. Health, nutrition, and cookbooks.

Rudolph Steiner College Bookstore, 9200 Fair Oaks Boulevard, Fair Oaks, California 95628; 916-961-8729; Fax: 916-961-3032. Email: shopkeeper@steinercollege.edu. Web: http://www.steinercollege.edu. Featuring books on anthroposophy, biodynamic gardening, Waldorf education, consciousness studies, metaphysics, eurythmy, architecture, art, child development, parenting, holistic health, nutrition, cookbooks, and more.

Sid Richardson Museum Store, Monica Herman, Store Manager, 309 Main Street, Forth Worth, Texas 76102; 817-332-6554; Fax: 817-882-9215. Web: http://www.sidrichardsonmuseum.org. Features art and horse books, gifts, reproductions, apparel, and more.

Tweets you can use
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
There are some great book marketing lessons and tips included within these short tweets.

=> Do you agree that books make great holiday gifts? Comment here: http://huff.to/gjaMnT

=> Updated mail order book club info: http://bookmarket.com/bookclubs.htm

=> If you like this article on books, please write a comment - http://huff.to/gjaMnT - Huffington Post loves blogs with lots of comments

=> Free Teleseminars Alert! - weekly newsletter - sign up here: http://www.bookmarket.com/audio.htm

=> Atlantic Magazine: Apple is more interested in maximizing profit by assembling its iPhones in China than in employing more Americans - http://bit.ly/igRVoE

=> I just updated my Squidoo page: Best Quotes Ever / http://tinyurl.com/yay5sae

=> Mavis Staples - You Are Not Alone - Incredible song - Listen in here: http://www.mavisstaples.com/music.php

Follow more of John's tweets at http://twitter.com/johnkremer

You are what you read
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Scholastic has created an interesting sub-site called You Are What You Read. It asks a simple question: Out of millions of books, which five shaped your life? Among those who have already answered that question are Daniel Radcliffe, Eve Mendez, Jim Parson, Bill Clinton, Whoopi Goldberg, Kathy Bates, Stephen Schwarzman, the Jonas Brothers, Madison Pettis, : http://youarewhatyouread.scholastic.com

I didn't take the time to create a profile and figure out how to put up my five books, but here is at least one set of five books that have influenced me: Walden by Henry David Thoreau, Leaves of Grass by Walt Whitman, the Bible, Client-Centered Therapy by Carl Rogers, and a collection of Mark Twain's writing (I don't recall the name of the book now. I read it when I was 15 or 16). Those books, along with a collection of fairy tales I read when I was 7 or 8 and a series of biographies published by Bobbs-Merrill, were the most influential books I read before I was 20. Of course, many other books since that time have had a great influence on me.

Besides this You Are What You Read sub-site, Scholastic also offers resources for educators, parents, librarians, and kids. No wonder their website is one of the top 5,000 websites in the world.

Real Fast Book Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you want to know how to sell 100 to 200 books in less than 2 weeks, from start to finish? And then do it again and again? Then my Real Fast Book Marketing program is for you.

I'm really proud of this new program, which consists of four videos that show you 14 ways to sell hundreds of books in less than 2 short weeks. My criteria for the marketing tactics I describe in these videos were as follows:

1. You must be able to complete the marketing steps in two weeks or less, from start to finish.

2. You must be able to sell at least 100 books within those two weeks.

3. The marketing strategies must be something a first-time author or novice marketer can carry out. That means anyone can do them.

4. It shouldn't cost a lot to carry out. I'm cheap so I like inexpensive or free marketing strategies.

Read more about this new program here: http://bookmarket.com/realfastbookmarketing.htm

Note: No tweeting, facebooking, rights sales, corporate sales, distribution, Amazon sales. You can carry out these strategies without leaving the comfort of your hometown. You don't have to blog (but it helps). You don't even need to have a website (but it helps).

Valuable online tools you can use to market your books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here are a few new services and tools provided by Google and others. You can use these tools to create apps, track interests, monitor website traffic, and more.

App Inventor for Android: http://appinventor.googlelabs.com/about - This service allows you to create apps for Android phones. It walks you through the process step-by-step.

Ngram Viewer: http://ngrams.googlelabs.com - This Google graphing program draws from the content of over 5 million books published between 1500 and 2008. It allows you to track cultural trends over 500 years of history by entering keywords or phrases and track the frequency of their use in books over any period of time during those 500 years.

For example, here is a link to an ngram I created to track the words: woman, man, and God between 1800 and 2008: http://ngrams.googlelabs.com/ graph?content=God%2Cman%2Cwoman&year_start=1800&year_end= 2008&corpus=0&smoothing=3

When you view the above graph, you'll notice that the use of the word woman varies very little over those 200+ years, while the word man has dropped precipitously, with a recent uptick since 2000. The word God has dropped even more, again with a recent uptick since 2000.

What keywords or phrases would you like to track? Are you curious how certain phrases have change in popularity over time? Do you want to know what terms have been most popular during the past ten years? This tool can help you uncover answers to any of these questions.

I compared the phrases book promotion and book marketing during the past 20 years and discovered that the words book promotion were consistently more popular than book marketing. At least in books. By contrast, the two phrases reverse positions right now in Google searches: More people search for the keyword book marketing than those who search for the keyword book promotion.

Data Wiki: http://datawiki.googlelabs.com - This service allows you to create a wiki based on structured data. Most wikis are currently based on unstructured data. I haven't tested this service yet, but it seems to offer the possibility of creating a database that you can create, edit, and share (and allow other users to edit and add to). I think that might be a great way to present structured data, like a listing of book printers, a series of recipes, etc. It's not clear right now, though, how you could monetize that content.

SEO Quake: https://addons.mozilla.org/en-US/firefox/search/?q=seo+quake&cat=all&x=0&y=0 - This is a Mozilla Firefox add-on that allows you to see the Google PageRank, Alexa rank, and more inside traffic info for any website you visit. That can be incredibly useful in deciding which websites you want to partner with. It makes tracking traffic a lot easier than visiting different websites to uncover the info.

Free Teleseminars Alert!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I'm creating a new newsletter where I'll alert you to the free teleseminars I'll be offering in the future. After December 15th, I won't be doing my People You Should Know teleseminar series (a paid series). But I will be doing many free teleseminars in the weeks, months, and years to come. I'll also let you know about teleseminars or webinars that I plan to attend (that are offered by friends or people I know).

To sign up, fill out the simple form at http://www.bookmarket.com/audio.htm

Quotable Books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I don't know if the muse is going to show up or not on any given day, but by golly, I'm going to be at my desk from 8 to 12 every morning in case she does. - Flannery O'Connor



Previous: People still love books! / Jay-Z book tour / Free Teleseminar Alert! / People You Should Know Teleseminar / Tweets you can use / No Fly Rule / Real Fast Book Marketing

Index: http://www.bookmarket.com/tipsindex.htm

Next: Secret pages you will love / Get paid to write short articles / specialty retailers / Tweets you can use / An author success story: word of mouth sells books / sitetophone.com / Snagsta / Sqworl

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John Kremer

Welcome to the Book Marketing Tip of the Week back issue archive. You'll find many tips and resources to help you sell more books.

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Real Fast Book Marketing

 

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